How Social Are You?

howsocialare you?

eight social media solutions to build your business

Are you social? Would you like to be?

Well we can help you be social! GREEN Communications is one of the

leading agencies in the UK specialising in social media as a

communications tool.

We can help you engage in the conversation and interact with the

customers they care about with social media for as little at £500. Services

include:

• Social media audit: Who’s talking about your organisation?

• Twitter for Business: Benefits from microblogging.

• Facebook your Business: Engage with your audience.

• Linkedin to Business: Grow your social network.

• Social media policy for staff: Protect your brand in the social domain.

• Developing a social media strategy.

• Blogging for Business: Creating an effective blog.

• Managing the social media mix.

GREEN & SOCIAL MEDIA SERVICES

Social Media Audit.

Do you know what nasty things people are saying about you and your brand? Or are

they saying nice things about you? Either way wouldn’t you like to know. This is

essentially an on-line listening exercise. There are currently 76 million blogs and online

social networks with hundreds of thousands of users. Each one is a potential customer

voicing and sharing their opinions about your product or service. What’s more, these

opinions are available for everyone, including bloggers, journalists and opinion

formers, to see.

GREEN’s social media audit will identify what steps you need to take to protect your

online reputation. The audit includes:

Tracking conversations – Using online research tools GREEN can find out exactly what

is being said about your brand on blogs, in discussion forums and in online

communities.

Predicting trends – GREEN can monitor online discussion and trends in real-time

allowing us to act as an early-warning system to identify potential problems or predict

future trends

Evaluation and feedback - Once GREEN has completed its audit it will produce a social

media briefing. This outlines in straight-forward terms how your brand is being

received and interpreted by online communities.

Cost from £500


Twitter for Business: Benefits from microblogging.

Twitter is the fastest-growing and most talked-about social network on the web and has

been quickly adopted by many leading brands throughout the world as a means of

communicating with their followers.

Working with GREEN we can quickly help your company or organisation establish a

presence on Twitter. We will:

• Build your brand on Twitter

• Set policy guidelines on how to tweet

• Advise on who to follow and who not to follow

• Put in place a Twitter strategy

• Build and expand your network

GREEN has helped many brands and organisations develop their presence on Twitter

and engage with audience in an entirely new way giving you instant access to your fans

and evangelists.

Cost from just £250


Facebook your Business: Engage with your audience.

Facebook presents a real genuine marketing proposition for consumer brands. With

more than 350 million users Facebook is the world’s most popular social networking

site.

Facebook offers a suite of options for engaging and staying connected with your

customers and prospects. GREEN will help you:

• Create a Facebook page and get your vanity brand’s URL

• Integrate your blog into your Facebook page

• Create a Facebook event

• Invite people to your Facebook page and event

• Create custom “boxes” for additional content

• Put in place best practices and opportunities

• Advise on Facebook advertising campaigns

• Leverage viral nature of the medium with links to Flickr and YouTube

Using social media networks like Facebook and others you can building a community of

followers and fans around your brand.



Linkedin to Business: Grow your social network.

Like Facebook, Linkedin presents a real genuine marketing proposition for professional

and business-to-business brands. With more than 80 million users – including 17 million

in the UK – Linkedin is the world’s most popular business social networking site.

Linkedin offers a suite of options for engaging and staying connected with your network

and potential employees, business partners and customers. GREEN will help you:

• Create a Linkedin page

• Integrate your blog, Twitter, SlideShare into your Linkedin page

• Create a Linkedin event

• Invite people to your Linkedin page and event

• Create custom “boxes” for additional content

• Put in place best practices and opportunities

• Advise on Linkedin advertising campaigns

• Leverage viral nature of the medium with links to Flickr and YouTube

Using social media networks like Linkedin and others you can building a community of

followers and fans around your brand.



Social media policy for staff: Protect your brand in the social domain.

Social media is a great way for organisations to engage with their staff and many

companies encourage their staff to use social media tools like Twitter, Facebook,

Linkedin and blogs.

But the conversation must be managed. One slip of a keyboard key could seriously

damage your organisation’s reputation unless staff understand what they can and cannot

talk about in the social networks.

Working together with GREEN we will develop:

• Social Media Guidelines which mirror

your overall strategy

• Twitter Policy and Protocols

Your guidelines and protocols will inform how your company’s Human Resource

department direct staff in the correct use of social media and how it impinges on the the

organisation’s reputation.



Developing a social media strategy.

Following our social media audit GREEN will put in place a social media strategy which

integrates seamlessly with your other marketing and communications activities.

We will identify and advise on what social media tools will best suit your business and

will include some or all of the following:

• Blog

• Twitter

• Facebook

• Linkedin

• Flickr

• YouTube

• Dedicated Ning social network

•On-going social media monitoring

GREEN helps many brands manage the conversations going on around them through a

dedicated social media campaign.

Cost from £450


Blogging for Business: Creating an effective blog.

Once GREEN has established how your organisation is being discussed in the

blogosphere, the first course of action is to establish a platform for your brand and to

actively engage with the conversations taking place.

With a new blog being created every second this can be a full-time job. GREEN offers a

full blogging service including design, build, hosting and content management:

Blog design – It is vital your blog becomes an extension of your

corporate website. GREEN will design your blog around your

existing brand.

Blog building – Successful blogging requires specific technology.

GREEN has the expertise and ability to build this into your blog.

Blog content management – content is vital in building strong

networks in the blogosphere. GREEN can produce appropriate editorial content service

that will result in a solid reputation for your brand.

Even basic blogger engagement can directly benefit your brand and its reputation by

engaging with key stakeholders; highlighting leadership in market sector and

preventing a crisis and responding to it in real time.



Managing the social media mix.

Well we can help you be social! GREEN Communications is one of the leading agencies

in the UK specialising in social media as a communications tool.

We can you help you manage your entire social media platform from blogs to Twitter

and Facebook to a Virtual Press Office. You can choose from a range of services to suit

you budget and the profile of your brand.

Working together with GREEN we can:

• Deliver a social media audit

• Develop a social media strategy.

• Develop a Twitter platform

• Develop your blog and aid blogger engagement

• Develop a Linkedin platform

• Create your social media policy for staff

• Develop a Virtual Press Office

With a clear social media policy and strategy your company or organisation will be well

placed to engage in the conversation with your key audience and customers.



“Since GREEN Communications introduced Greens Health & Fitness to social

media our whole communications strategy has been turned on its head.

“We now largely communicate to our gym members through Twitter and

Facebook and the feedback has been fantastic. We are now looking to run social

media out across all our gyms in the UK.”

Murtagh Mulholland, General Manager, Greens Health & Fitness

“Until we commissioned GREEN to conduct a social media audit on the Children’s

Workforce Development Council we had no idea what was being said about our

organisation or our partners.

“The results of GREEN’s research was encouraging and disturbing at the same

time – as it revealed that mainstream media accounted for just one per cent of the

CWDC’s presence on the web. The other 99 per cent was on social media

websites like blogs, Facebook, Twitter and others.”

Graham Day, Communications Officer, CWDC

GREEN Communications has worked hard to deliver a fantastic public

relations campaign generating huge interest in the Creamery and its

products. We have been particularly impressed by GREEN’s social media

strategy which has generated so much goodwill for our brand. A blog,

podcasts, video and streaming media have helped a traditional product

like cheese establish a genuine profile online with some dedicated

followers.”

David Harley, Managing Director, Wensleydale Creamery


What our clients say.


Three ways to start using social media.

Come along to our

free monthly Social

Media Surgery.

These take place every

third Thursday of the

month over lunch and are

free. In one hour we can

advise on what social

media would suit you best

and even get you started

on Twitter.

Places are limited to just

six so contact Emma

Franklin to book your

place now email

[email protected]

Ring or email for an

informal chat about

what your needs are,

your specific challenges and

how GREEN can help you.

All contacts treated in

strictest confidentiality –

and you will come away

with at least three great

ideas to use at work.

Contact Thomas Atcheson

by email

[email protected]

Book now for one of

GREEN’s social media

solutions programmes.

With a special introductory

offers of just £250.00 for a

consultation in Twitter,

Facebook or Linked you

can quickly be social on the

web.

Call Ian Green to fix up a

meeting or email

[email protected]

Call now on 0845 450 3210 to fix up an initial meeting…

1 2 3

GREEN Communications

Wakefield Media Centre

19 King Street

Wakefield

WF1 2sQ

Tel: +44 (o)845 4503210

Fax: +44 (o)845 4503211

www.greencomms.com

www.greenblog.co.uk

www.twitter.com/GREENComms