如何在自己企業內開展一團創作之火 !

How to ign i te the fi re o f i nnova t ion in your company? !

!!!

Ap r i l 2013

Dr. Gregg Li

Oxygen + Fue l + Hea t => T i pp i ng Po i n t

How does a fire become a conflagration?

Heat: A culture of creativity, urgency, and sensitivity.

Oxygen: An air of forgiveness, collaborative teamwork, and curiosity. Rapid Prototyping.

Fuel: Continual breath of insights. Hundreds of little ideas.

Fire of Innovation

The Innovation Funnel 創新的流程

但實際上未必能夠運作得這般流暢……  

Steve  Kyffin  

10 Types of Innovation (10 種創新的方法)

Source:  Doblin  Group.    A  Member  of  the  Monitor  Group  

財務 過程 提供 傳遞  

促成過程  商業模式   產品的表現   產品系統  網絡  

服務  

傳遞方式 品牌 客戶經驗  

•  Innovation is a new idea that you have made to happen.創新是要將新意念付諸實行

•  By assumption, the current state is not good enough. Hence, we need something new. How you were just isn’t good enough anymore. 假設現時的景況不大理想，我們就需要創新。

•  Innovation is hardly ever linear. 創新過程往往是波折重重

•  Most people don’t work against a set of plans. Most innovative people that is. 大部份人都會按計劃行事，創新的人卻剛剛相反。

What i s…Innova t ion 創新?

1.  Hire dreamers but finishers. Salespersons. Test their observation skills. Allow them time to dream.

2.  Respect market research. Innovation only happens locally. Project needs explicitly. Innovation extends users’ competitiveness.

3.  Tie bonus to sales. Give large bonuses to those who can sell the new product.

9 Steps for the Fire Starters

Igni=ng  the  spark  

4.  Demand 100 new ideas per month.

5.  Expect and demand rapid prototyping.

6.  Sponsor by being a business angel. Create an angel fund.

Fanning the Flame

Burn  

7.  Encourage through an award program. Raise the level by entering competition. Foster innovation.

8.  Demand 10% of their next revenue must come from a new product or service. 30% over 5 years if you are crazy like 3M.

9.  Award innovators with ownership. Give them new shares. But only promote them if they have found a successor.

Spread the F lame

“NO PROBLEM CAN BE SOLVED FROM THE SAME LEVEL OF CONSCIOUSNESS THAT CREATED IT.” 

Einstein

Heat

Oxygen

Fuel

Spark

Burn

Spread

Summary