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A presentation about how to use social data and surveys to measure the impact of employee engagement initiatives. Slides include an introduction to sources of social data, differences between social data and survey data, and how to design unbiased survey questions.
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HOW TO USE SOCIAL DATA AND SURVEYS TO MEASURE THE IMPACT OF YOUR
EMPLOYEE ENGAGEMENT INITIATIVES
By Pi Wen Looi, PhD. January 22, 2014
A Presentation at the Strategic Internal Communications Conference, San Francisco, January 22-24, 2014
Our Focus Today
¨ Welcome ¨ Employee Engagement Programs ¨ Data Big and Small
¤ Social Data vs. Survey Data
¨ Interactive Activity—Data Biases and Implications ¨ The Art of Asking Questions ¨ Interactive Activity—Survey Question Design ¨ Program Evaluation and Sharing Success Stories
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Social Sharing
¨ Twitter: #intcomms ¨ @novacrea
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Employee Engagement Programs 4
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Social Media
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Enterprise Social Network
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Photo credit: Eric Fischer. Orange dots are locations of Flickr pictures, blue dots are locations of tweets, and white dots are both.
Photo credit: Eric Fischer. Orange dots are locations of Flickr pictures, blue dots are locations of tweets, and white dots are both.
Photo credit: Eric Fischer. Orange dots are locations of Flickr pictures, blue dots are locations of tweets, and white dots are both.
Data Big and Small 10
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Data Big and Small: Data Type
¨ Click Rate ¨ Tags/Likes/Favorites ¨ Images ¨ Audio Files ¨ Conversations ¨ Geolocation
¨ Ratings ¨ Employee Comments ¨ Dropout Rate ¨ Response Rate ¨ Response Time ¨ Missing Data Patterns
Social Network Data Employee Survey Data
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Data Big and Small: Data Property
¨ Rich ¨ Unstructured ¨ Embedded in Context ¨ Real Time
¨ Confidential ¨ Structured ¨ Time Lag
Social Network Data Employee Survey Data
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Data Big and Small: Analysis Tools
¨ DataSift ¨ Topsy ¨ Gnip ¨ SPSS Text Analysis ¨ Clarabridge
¨ Cross-tabs programs ¨ Excel ¨ SPSS ¨ SAS ¨ SPSS Text Analysis ¨ Clarabridge
Social Network Data Employee Survey Data
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Identify Data Biases and Implications 14
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The Art of Asking Questions 15
Do you receive clear and timely communication regarding company matters? ❍ Yes, regularly ❍ Inconsistently ❍ Must ask ❍ Not at all
BEFORE
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The Art of Asking Questions 16
To what extent do you agree or disagree with the following statements?
Agree Strongly
Agree Somewhat
Neither Agree Nor Disagree
Disagree Somewhat
Disagree Strongly
Communications about Company ABC’s business goals, strategies, and business performance are clear.
❍ ❍ ❍ ❍ ❍
Communications about Company ABC’s business goals, strategies, and business performance are timely.
❍ ❍ ❍ ❍ ❍
AFTER
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The Art of Asking Questions 17
On a scale of 1 - 5, 1 being the least likely and 5 being the most likely, please answer the following question:
BEFORE
My company offers the professional development training programs that I need (i.e., time management, business writing, and presentation skills).
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The Art of Asking Questions 18
How likely are you to attend professional development training programs on:
Extremely Likely
Very Likely Somewhat Likely
Not Very Likely
Not at all Likely
Time management? ❍ ❍ ❍ ❍ ❍
Business writing? ❍ ❍ ❍ ❍ ❍
Presentation skills? ❍ ❍ ❍ ❍ ❍
AFTER
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The Art of Asking Questions 19
¨ Clear, Unbiased, Non-Leading Questions ¤ Include Enabler Questions
¨ Rating Scales Consistent With Questions ¨ Best Practice
¤ Pilot Test Questions Before Survey Launch
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Survey Question Design 20
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Engagement Program Evaluation 21
Get Stake-Holder Buy-In
Define Success Measures
Identify Sources of Data
Implement Research Plan
Analyze Data and Draw Conclusions
Revise Program As Appropriate
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Sharing Success Stories 22
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Photo credits: BigStock and Google Images
NOVACREA RESEARCH CONSULTING Pi Wen Looi, PhD.
www.NovacreaResearch.com
Follow me @Novacrea
Phone: 510-926-2883
Email: [email protected]
