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HOW TO MAKE STRATEGIC CHOICES, INSPIRED BY CASE STUDIES: CAESAR
GROUPA source of inspiration for companies with ambition| www.howwinnersmakechoices.com
A New Pricing Model For Restaurants Inspired By Theater And Opera
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Inspire1
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Document Solutions From Cases2
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Develop Your Analog Solution3
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Validate Suitability of Solution4
Does the solution suit us?Does it solve the problem?Does it cause other problems in our organization?
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Making Analogies with Case Studies
My Problem
Source of Inspiration:
Problem
My Solution
Source of Inspiration:
Solution
Step 1
Step 3
Step 2 Step 4Document Solutions from Cases
Search for Analogous Problem
Define Analogous Solution
Validate: Does Solution Solve Problem?
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
How Was Caesar Group Inspired by Casestudies
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Caesar’s Problem: Basic Service And Premium Service Under One Brand And One Sales Organization
Caesar Experts Time-Value Projects
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Analogous Problem: Toyota As A Source of Inspiration
Option 2:Two Brands, Two
Dealerships
Option 1:One Brand, One Dealership
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Solution: Premium Position Can Only Be Achieved With Separate Brand and Separate Dealerships
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
Caesar Launched New Brand For Premium Service And Separated The Sales Organization
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
How Did Toyota-Lexus Inspire The Caesar Group?
One brand and one sales team
for two different propositions
ToyotaLexus
Two brands and two sales teams
≠ Brands≠ Dealers
Step 1
Step 3
Step 4
Toyota solved this with Lexus
as a separate brand and
sales channel
Toyota had an analogous problem
Caesar should set up two brands and two sales
teams
This solution would solve the problem for us
Step 2
HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
HOW WINNERS MAKE CHOICES
A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION
HOW TO MAKE STRATEGIC CHOICES, INSPIRED BY CASE
STUDIES: CAESAR GROUP