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MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing Chapt er 5 Industry Environme nt Introduction to

industry environmnet

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Page 1: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Chapter5Industry Environment

Introduction to

Page 2: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Sasaran Pembelajaran

1. Identifikasi karakteristik industri yang mempengaruhi kinerja bisnis.

2. Jelaskan mengapa beberapa perusahaan lebih ditunjukkan kepada kondisi-kondisi industri.

3. Jelaskan bagaimana suatu perusahaan dapat bersaing di dalam industri nya.

Page 3: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Capaian Perusahaan

Industry demandIndustry demand Industry CompetitionIndustry Competition

Labor EnvironmentLabor Environment Regulatory EnvironmentRegulatory Environment

Characteristics That Influence

Page 4: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Capaian Perusahaan dan permintaan industri (Industry Demand)

Dipengaruhi oleh:•Kondisi Ekonomi•Kependudukan•Kesukaan pelanggan

Page 5: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Capaian Perusahaan dan persaingan industri

(Industry Competition)

Dipengaruhi oleh:•Baigan pasar perusahaan•Tingkat persaingan•Keunggulan persaingan

Page 6: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Bagian Pasar

Bagian Perusahaan dari total penjualan dalam industri

13%

17%

57%

13%Firm AFirm BFirm CFirm D

Page 7: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Capaian Perusahaan dan Lingkungan pekerja (Labor Environment)

Dipengaruhi oleh:•Upah pekerja•Kebutuhan skill•Serikat kerja

Page 8: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Capaian Perusahaan dan Lingkungan regulator (Regulatory Environment)

Dipengaruhi oleh:•Peraturan Pemerintah•Peraturan Industri

Page 9: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Pengaruh Industri atas capaian perusahaan

Industry Demand

Labor Environment

Industry Competition

Government Regulations

Revenue

Interest Expenses

Operating Expenses

Profits

Page 10: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Pengaruh Kharakteristik Kunci kepada kondisi industri

Bagian pasar perusahaan. Fokus Perusahaan pada industri utamanya.

Page 11: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Perusahaan dengan Bagian pasar yang besar

Mendapatkan lebih Manfaat dari kenaikan permintaan industri.Lebih Menderita akibat Penurunan permintaan industri.

Page 12: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Pesaing dalam sebuah IndustriSebuah perusahaan harus melakukan

dua tugas:

• Menilai pesaing.• Mengembangkan Keunggulan

kompetisi.

Page 13: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Menilai Pesaing Di dalam suatu Industri

• Segmen berdasarkan jenis perusahaan

• Segmen berdasarkan kualitas yang dirasakan

An important key to business success

Page 14: industry environmnet

MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing

Mengembangkan Persaingan

Biaya produksi rendah (Low-cost production) Kualitas yang baik

(Better quality Diferensiasi Produk

(Product differentiation Business Online