New Product Development

FMCG Fast-Moving Consumer Goods or Consumer Packaged Goods (CPG)

FMCG Major Segments

Food & Beverages

53%

Household Care15%

Tobacco15%

Personal Care20%

FMCG Main Characteristics

• Frequentpurchaseandusage(atleastonceamonth)

• Highsalesvolume• Lowprofitmargins• Highstockturnover• Extensivedistributionnetwork

• Substantialcumulativeprofit

• Highcompetition

Customer’s Perspective

Supplier’s Perspective

New Product

Less Expenses

Easier Life

FMCG Customer’s Needs

NPDNew ProductDevelopment

Logistics Foundation

Brand Building

FMCG Supplier’s Response

ProDuCt Dimensions Any product has various dimensions, each dimension is capable of being altered.

Level of Service

Quality Specifications

Bran

d Nam

e

Packaging

Price

Features

Technology

Level of Service

Quality Specifications

Bran

d Na

me

Packaging

Price

FeaturesTechnology

New ProDuCt These alterations create a new dimension and a new product consequently.

New ProDuCt DeveloPMeNt (NDP) It is one of any organisation’s innovation processes; the actual process of transforming a business opportunity into tangible products.

NDP Process

Ideas Generation

Ideas Screening

Concept Development

& Testing

Marketing Strategy

Business Analysis

Technical Implementa-

tion

Test Marketing

Commercial-ization

Monitoring & Evaluation

NDP Involved DepartmentsNPD concerns the management of different departments that are involved and have their own perspectives on its process.

NDP TeamSuccessful NDP needs the participation of a variety of personnel from the organisation’s involved departments, to develop a project proposal into a final product suitable for commercialization.

MorE inForMationTo know more about this topic and how Y&D can assist in your next NPD process, please contact:

Khaled DahiCo-FounderY&D Sustainable Growth Architects

khaled.dahi@ydgrowth.comlinkedin.com/in/kdahitwitter.com/kdahi