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Learn the basics of driving internet traffic for free through powerful search engine optimization tactic and online tools. In this we will cover keyword research, on page optimization, free internet marketing tools, and more.
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The basics of Search Engine Optimization
Part One: Keyword Research and Introduction to on-page SEO
Affiliate Marketing 102
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The Affiliate Network for Financial Publishers
What is SEO?
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And why is it important?
“The process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial,’ or ‘natural’ listings on search engines”
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Source: Search Engine Land
SEO is…
That’s right, Free
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So how does one start?
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First, understand the three key ingredients of great SEO
Drumroll please…
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Ingredient One: Keyword Research
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Ingredient Two: Produce Amazing
Content
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The Affiliate Network for Financial Publishers
Ingredient Three: Quality, Relevant Backlinks
Today we’re going to focus on keyword research and the basics of on page SEO.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Part One: Keyword Research and Introduction to on-page SEO
Brainstorm keywords and phrases that relate to your page’s content
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Keyword Research: Getting Started
Car Insurance Brainstorm:-deductible-coverage-car insurance rates-teen drivers insurance-comprehensive insurance-car insurance-collision -auto insurance
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Let’s use car insurance as an example…
Using Google’s free keyword research tool.
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https://adwords.google.com/o/KeywordTool
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The Affiliate Network for Financial Publishers
https://adwords.google.com/o/KeywordTool
Paste your keyword list into the “word or phrase” box
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The Affiliate Network for Financial Publishers
Step three:
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https://adwords.google.com/o/KeywordTool
Under “match
types”-Check exact-Deselect broad
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Step four:
☐
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https://adwords.google.com/o/KeywordTool
Organize your resultsthe objective is to find terms with low competition and a high amount of
searches.
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The Affiliate Network for Financial Publishers
Step five:
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Competition
Searches
https://adwords.google.com/o/KeywordTool
Go to Google’s homepage*make sure you’re signed out of your Google
account
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Check Competition:
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Make sure you are signed out
https://www.google.com
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Search the stronger key terms
search each keyword in Google and take note of
the result number for each individual term.
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✔
o.k.
o.k.
https://www.google.com
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Deductible returned the least amount of results and is therefore our Primary Keyword Phrase
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PlacementPart Two:
So where do these go?
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Now that we have our keywords…we want to incorporate them into the
appropriate positions on our page.
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H1, H2 and H3 tagsthese are headings found throughout a webpage that communicate to search
engines what the page is about.
Tip: H1 tags have the highest influence on search engines. Influence decreases as the number decreases.
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H1H2
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Incorporate keywordsthese tags are where you want to
incorporate your strongest keywords. The closer to
the beginning of the heading, the better!
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Primary Keyword Phraseyour primary keyword phrase will have
its greatest impact on search results if it
leads off your H1 tag.
Title Tag and Meta Description
your title tag and metadata description should include your most powerful keywords. Again, the closer to the beginning of the header and sentence,
the better.
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www.bankaffiliates.com/publishers
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Title tag
Meta description
Warning:Do not fill your page, title tag or meta description with the same keyword
phrase. Stuffing these areas with a keyword will
result in a penalization in search results.
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Congratulations!you are now a beginner at SEO
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Coming Soon!
Backlinking Strategies for winning SEOContent Marketing and Lead Generation
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http://www.bankaffiliates.com/blog
