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2010 Show Promotion and Coverage Delivered By
MARKETING/PROMOTIONPRE-SHOW PROMOTION• Print• Online – web, e-blasts• Online / social media (twitter, blogs, Facebook, etc.)• Videos, commentary and interviews
LIVE SHOW COVERAGE• Print• Online – web, e-blasts• Online / social media (twitter, blogs, Facebook, etc.)• Videos, commentary and interviews
POST-SHOW COVERAGE• Print• Online – web, e-blasts• Online / social media (twitter, blogs, Facebook, etc.)• Videos, commentary and interviews
PRE-SHOW MUST-SEE PROMOTION
• Distributed electronically to 30,000 woodworking suppliers
• Integrated web, e-blast and print components
PRE-SHOW MUST-SEE E-BLAST
• Pre-show e-blast sent to more than 30,000 woodworkers
• Links to product photo and press release at WoodworkingNetwork.com
• Must-see list posted on WoodworkingNetwork.com
PRE-SHOW MUST-SEE PROMOTION
• Print-and-tote floor plan• Must-see exhibitors
highlighted
PRE-SHOW - PRINT
COVER STORY
<July Wood & Wood Products
August CWB>
Combined Circulation:75,000+
PRE-SHOW - PRINT
SHOW PREVIEW
<July Wood & Wood Products
August CWB>
PRE-SHOW - PRINT CHALLENGERS
AWARD FINALISTS
<July Wood & Wood Products
August CWB>
PRE-SHOW - PRINT EXHIBITORS
LISTS
<July Wood & Wood Products
August CWB>
PRE-SHOW - PRINTIWF PRODUCT
PREVIEWS
<July Wood & Wood Products
August CWB>
PRE-SHOW - PRINT TECHNICAL
CONFERENCE PROGRAM
July Wood & Wood Products
PRE-SHOW - PRINT
IWF Advertising Messages
Full page ads in…• Closets (May and July issues)• CWB (June and July issues) • W&WP (June and July issues)
285,000 Total Impressions
PRESHOW – ONLINEIWF MICROSITE
• Access from homepage• News• Pre-show Videos• Blogs• Show Info/News• Must-see Promotion• More than 200 Twitter feeds/tweets
PRE-SHOW – ONLINE
IWF Show Info/News*
FEATURE NUMBER OF ITEMS
NUMBER OF PAGE VIEWS
Feature Stories
13 14,427
News Articles 125 12,370
Blogs 21 7,459
Videos 13 4,862
* 38,219 Page Views as of August 2010
PRE-SHOW VIDEOS, BLOGS
PRE-SHOW CUSTOM E-BLASTS
• Three custom IWF e-blasts sent in May, June and July
• Each e-blast sent to more than 30,000 woodworkers
• Total distribution = 90,000+
PRE-SHOWWOODWORKING NETWORK UPDATE
More than 20 IWF Banners included on Woodworking Network E-letter Updates from May - August
Each Update sent to more than 30,000 woodworkersTotal Distribution = 600,000+
SHOW COVERAGE - PRINT
• Woodworking Network Guide to IWF
• 24-page publication containing timely and relevant show info
• More than 3,000 copies distributed at IWF
SHOW COVERAGE - PRINT
Included in Woodworking Network Guide to IWF:
Exhibitors List
Print-and-tote floor plan
Must-see exhibitors highlighted
SHOW COVERAGE - PRINT
Included in Woodworking Network Guide to IWF:
Show NewsSeminar ScheduleAwards Programs
SHOW COVERAGE - ONLINE
Woodworking Network Update
Show News August 24-27
Each update sent to more than 30,000 woodworkers
Total distribution = 120,000+
SHOW COVERAGE – VIDEOS LIVE FROM IWF
Six company videos shot from show floor on
August 25
Videos posted and remain on WWN IWF micro site
Videos e-blast on August 27
(during the show) to more than
30,000 woodworkers
POST-SHOWWOODWORKING NETWORK UPDATE
Woodworking Network Update
Post-Show News August 30
Newsletter sent to more than 30,000 woodworkers
POST-SHOW VIDEOS LIVE FROM IWF
Six company videos shot from IWF show floor August 25, 2010
Videos sent in post-show e-blast August 31 to more than 30,000 woodworkers
Videos are posted and remain on WWN website
POST-SHOW MUST-SEE E-BLAST
• Post-show e-blast sent to more than 30,000 woodworkers
• Links to product photo and press release at WoodworkingNetwork.com
• Must-see list posted on WWN website
POST-SHOW PRINT
• Post-show coverage in September Wood & Wood Products
• Post-show coverage in October CWB
• Combined Circulation 75,000+
SUMMARY
PRODUCTS VIEWERS / AUDIENCE
Newsletters 26 Articles and Videos 780,000 recipients
Online 329 Posts 59,259 page views*
Print Content and Advertising 375,000 recipients
TOTAL IMPACT 1,214,259 possible impressions
*To date
