Jamba Juice Facebook Analysis

Social Media Analy-sis

Soo Bin Jenny Park 1213650

jamba juiceTable of Contents

Introducing Jamba Juice

Jamba Facebook Page

Competitors Pages

SWOT & Insights

Recommendations

jamba juice“Live Fruitfully”

Jamba Juice Company is a restaurant retailer head-quartered in Emeryville, California.

Founded by Kirk Perron, an avid cyclist and healthy lifestyle advocate who opened his first store in San Luis Obispo.

It has over 800 locations in 26 states, the Bahamas, Canada, Philippines, and South Korea.

There are about 336 company-owned locations and 473 franchise-operated stores, also 35 international locations.

jamba juice“Live Fruitfully”

Smoothies, smoothies and more smoothies! Fresh-squeezed juices, yogurt and fruit blends, wheat

grass shots, slow-cooked, steel-cut oatmeal made with 100% organic oats, healthy baked goods, and many more

Inspiring and Simplifying Healthy Living for more than 20 years!

jamba juiceFacebook Page

Jamba Juice has its own Facebook page to communi-cate and advertise their company to people in the so-cial media world. There are many pages for each loca-tion but an overall page for the main posts about Jamba Juice.

Jamba Juice has 1,690,528 likes and 19,157 people talking about it

On the Facebook page they make posts every 2-3 days They consist mostly of photos and texts, videos, catchy

phrases within the statuses, promotions, etc. The promotions are formal but the statuses and posts

are more informal to give a friendlier approach. Personal- Posts, daily life photos, sharingInformative- Ingredients/recipes, videosInteractive- New menus/flavors, feedback, ques-

tionsPromotional- Discounts, events/contests, special

days, donations

jamba juiceMost/Least Likes

<- Most-12,589 likesThis post got the most likes because it was a new flavor used with unique ingredients, featured only for a couple days at the price of $2! Many people were asking what stores held this and their reviews on how it was.

Least- 66 likes ->This post got the least likes because it wasn’t really about the beverage but

Jamba Juice was a sponsor, promoting for this upcoming movie. It did draw a of peoples attend, yet because there

any show of the beverages people didn’t watch it as much.


Personal(Good)

Good-Daily Life photosThey show the beverages with a daily life background as if we were actually in the photo taking it. This gives a more friendlier approach that the people can easily buy it anytime, anywhere.


Information(Good)

Good- adding links to the photos or statues which leads to Jamba Juice’s official website where there is more information on what kind of beverage it is with what ingredients and nutrition is in it. For ex-ample this one shows how it can be a healthy selection for you and your kids.


Information(Good)

Good- The videos give a more fun way to see the beverage in ac-tion. In this video it shows the variety of people with different backgrounds can all enjoy the beverage and how it can be a good on-the-go.


Information(Bad)

Bad- In some of the photos, there aren’t exact information on what kind of beverage is shown in the photo which makes the people not sure of what is it, if they wanted to drink it.


Interaction(Good)

Good- New menus/seasonal beverages draw the peoples attention mak-ing them curious of the new taste. It makes them come to try the new beverages and they leave comments of their thoughts of it and if they recommend it or not. This helps Jamba Juice to see if they should continue or keep that beverage on their list and what parts they need to improve on to match up the peoples’ taste buds.


Interaction(Good)

Good- People ask questions if they can continue a certain flavor and Jamba Juice interacts with that person if it is possible or when they will be having that flavor out again. Also figuring out questions/quizzes like this puzzle makes it fun to interact with the people. Also have people post videos on Instagram and have the best chosen updated on the page.


Promotional(Good)

Good- Events and contests like this selfie photo entry, gets the people to actually buy the drink, post the photo on Facebook, and enter the con-test. Buying the drink helps the store, posting the photo helps promote Jamba Juice and entering the contest gets people to interact with Jamba Juice. More examples are $2, free boost day, kid’s day, etc.

jamba juiceFacebook PageCompetitors

Smoothie King is a smoothie food retailer that has blended fruit-based drinks. First opening in 1973 as a stand-alone vitamin shop in Kenner, Louisiana and now is at over 600 locations. 451,871 likes; 859 talking about it.

Robeks is a smoothie franchise chain in Los Angeles, California, USA. Founded by David Robertson, and is at 118 franchise locations. 71,732 likes; 1,320 talking about it.

Smoothie KingFacebook Page

Personal(Good)

Good- The photos not only tell the healthy part but show a healthy body to represent the results from drinking while doing certain exercising/sports.

Smoothie KingFacebook PagePersonal(Bad)

Bad- There were some photos/statues that didn’t relate to the company or any beverages but just personal likes addi-tionally added to the page.

Smoothie KingFacebook Page

Interaction(Good)

Good- Small events getting the people to join the e-club and get a free smoothie. This is promotional and interactive be-cause its getting the people to interactively join the club and the people of that club are promoting more of Smoothie King.

RobeksFacebook Page

Interaction(Good)

Good- People participating to the new menus and having them try it and put up their thoughts and reviews on the beverage.

RobeksFacebook Page

Promotional(Bad)

Bad- The page don’t really consist of any promotions. It fairly empty with small contents and barely any imagery. The promotions are ei-ther with short description or just all wording, which doesn’t catch the eye. This will lessen the attraction of the people and lesser pro-motion will lessen the amount of participation and interaction within the page.

jamba juiceInsights

Similarities-They all have are smoothie companies so there main goals/concepts are similar with the healthy ingredients, protein, nu-trient, vitamins, etc. -Promotions were similar with free beverages and interaction were alike with getting the people to review their beverages.

Differences-Jamba Juice had more frequent updates and photos showing their continuous activity on Facebook.-They continually added new flavors to grab people’s interests and different from others Jamba Juice has their own secret menu that isn’t revealed to all people.

jamba juiceSWOT

Strengths-Internationally spreads-Have a healthy meal, not only beverages but snacks or meals proteins in them. -Kids menu, separate beverages good for your children

them the nutrition they need all in one beverage.-Healthy on-the-go (canned beverages)-Secret menu

Weaknesses-Not many crave or look for smoothies (coffee is a real competitor) -Doesn’t have big uniqueness compared to the com-

petitors Opportunities

-Looking forward to more stores internationally Threats

-Competitors can easily get a chance to overtake-It can easily be faded if there is no uniqueness

jamba juiceRecommendation

Personal -All of the statuses and photos should relate some-how with Jamba Juice Informative

-It should be informed on what kind of drink is shown I in the photo so for those who are curious of what it is.

-Should make a easy way for them to know what ingredients go in each drink so those who may

want to make it they can know the recipe. Interaction

-In some personal photos, the background should be tagged on where the location is, for those who are around that area they will know that there’s a store near by.

Promotional-Should have exact information on what stores

are having that certain promotion.

END

Business

Jamba Juice Facebook Analysis