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Keynote Address. APMMC 2013.
Prof Dr Ernest Cyril de RunUniversiti Malaysia [email protected]
"So you're attending APMMC."
What is a Keynote Speaker?
• A Keynote Speaker should be able to capture the essence of your meeting and be able to highlight it to your audience in a short period of time.
• The keynote lays the framework; flag up a larger idea –a literary story, an individual musical piece or event.
• The keynote address or keynote speech is delivered to set the underlying tone and summarize the core message or most important revelation of the event.
What is APMMC?
• Academics sharing of their work• Started with marketing, added economics, then
management
• The idea – a place for academics in Asia Pacific to meet and discuss their work;
• Ties in with the faculty’s vision: Towards RegionalEconomics, Business, and Entrepreneurship Scholarship
What is APMMC?
• The first time I ran this conference, was while the Faculty was at the East Campus and the conference was run in one of the classrooms.
• Small number of people• Special Branch coming to ask about the
foreign participants.
• Moved on to hotels
APMMC 2013• The theme – Sustainable business strategies: Shaping the future of Asia Pacific Region.
• Covers: Concepts, theories and research methods in marketing and managementBuyer/consumer behaviourOrganizational behaviourPersonal selling and sales managementStrategic management & corporate managementTechnology management/MISE-Business/E-commerce/ Internet MarketingTotal quality managementOperational managementEntrepreneurship, innovation and creativityTourism and hospitality managementEnvironmental managementHealthcare managementHalal industry (Special symposium track)Others
APMC 2005
APMC 2007
APMC 2009
APMC 2011
Keynote SpeakersAPMC
The Essence of APMMC
• Informal• Fun• Informative• Networking• Build up staff
Underlying tone of APMMC
Fun• R&R• Shopping• Visiting new places• Trying new food• Watching new cultural
performance
Work• Job of lecturer
– Teaching – Publishing– Grants– Contribution to society
• Networking• Discussion & Knowledge
building• Tie in with business world
The larger idea• All work makes Jack a dull boy and Jill no better!
• What is being done by colleagues• Networking
• In a relaxed mode
What does this mean to you?
• Hopefully you will see your job (research and publication) as FUN
• Hopefully you will experience APMMC as FUN• You will be able to share and gain information
and knowledge• Make new friends and networking partners• Be MOTIVATED
Thank you.Prof Dr Ernest Cyril de Run