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Kfc presentation

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Page 1: Kfc presentation
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Group Members

YasirSalmanMahamMunaza

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Introduction of Company

KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Trico Global Restaurants Inc.KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside the USA, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.

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TypeIndustryFounded

Founder(s)HeadquartersKey people

Products

RevenueEmployeesParentWebsite

Wholly owned subsidiaryRestaurants1930 (original)(North Corbin, Kentucky)1952 (franchise)(South Salt Lake, Utah)Harland SandersLouisville, Kentucky ,U.S.Roger Eaton , President Harvey R.Brownlea, COO James O’Reilly, VP for MarketingFried Chicken, grilled chicken , related Southern foods US $520.3 million (2007)24,000 (2007)Yumi BrandsKFC.com

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The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. Although Sanders died in 1980, he remains an important part of the company's branding and advertisements, and "Colonel Sanders" or "The Colonel" is a metonym for the company itself. The company adopted KFC, an abbreviated form of its name, in 1991. Newer and remodeled restaurants will adopt the new logo and name, while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.

The first KFC restaurant, situated in South Salt Lake, Utah and since replaced by a new KFC on the same site

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Ethics at KFC

• KFC MEMBER OF FCSR

• The Foundation for Corporate Social Responsibility encourages corporations to be Socially Responsible, and to assist them in achieving commercial success in ways that respect ethical values, people in need, their communities and the environment. Realizing that the greatest incentive to participating in social good is to participate in social good itself, the Foundation vigorously develops and

supports philanthropic activities. Foundation members live up to their responsibilities to society by being an economic, intellectual and social asset to each community in which they do business

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• The KFC Colonel’s Scholars Program is offered to high school seniors planning to attend a public in-state college or university. The KFC Colonel's Scholars Program is looking for high school seniors with entrepreneurial drive, strong perseverance, demonstrated financial need, and who want to pursue a college education at an accredited public institution in the state they reside. Students who meet the criteria may apply online to become a KFC’s Colonel’s Scholar

• SCHOLARSHIPS• The Award .• Eligibility:• Selection Process:

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Code of conduct

• YUM! Brands, parent company of KFC is committed to conducting its business in an ethical, legal and socially responsible manner. To encourage compliance with all legal requirements and ethical business practices, Yum has established this Supplier Code of Conduct (the "Code") for Yum U.S. suppliers ("Suppliers").

• Compliance with Laws and Regulations:• Suppliers are required to abide by all applicable laws, codes or regulations including, but not limited to, any local, state or federal

laws regarding wages and benefits, workmen's compensation, working hours, equal opportunity, worker and product safety. Yum also expects that Suppliers will conform their practices to the published standards for their industry.

• Employment Practices:• Working Hours & Conditions: In compliance with applicable laws, regulations, codes and industry standards, Suppliers are expected

to ensure that their employees have safe and healthy working conditions and reasonable daily and weekly work schedules. Employees should not be required to work more than the number of hours allowed for regular and overtime work periods under applicable local, state and federal law.

•  Non-Discrimination:• Suppliers should implement a policy to effectuate all applicable

local and federal laws prohibiting discrimination in hiring and employment on the grounds of race, color, religion, sex, age, physical disability, national origin, creed or any other basis prohibited by law.

• Child Labor:• Suppliers should not use workers under the legal age for employment for the type of work being performed in any facility in which

the Supplier is doing work for Yum. In no event should Suppliers use employees younger than 14 years of age.•  Forced and Indentured Labor:• In accordance with applicable law, no Supplier should perform work or produce goods for Yum using labor under any form of

indentured servitude, nor should threats of violence, physical punishment, confinement, or other form of physical, sexual, psychological, or verbal harassment or abuse be used a same method of discipline or control

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Animal Welfare• ANIMAL WELFARE PROGRAM• Yum! Brands, parent company of KFC, is also

committed to the humane treatment of animals Yum! Brands is the owner of restaurant companies and, as such, does not own, raise or transport animals. However, as a major purchaser of food products, have the opportunity, and responsibility, to influence the way animals supplied are treated. Yum take that responsibility very seriously, and a remonitoring its suppliers on an ongoing basis to determine whether its suppliers are using humane procedures for caring for and handling animals they supply. As a consequence, it is goal to only deal with suppliers who promise to maintain high standards and share yum, s commitment to animal welfare. Yum! Brands formed the KFC Animal Welfare Advisory Council, which consists of highly regarded experts in the field.

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Human Rights• The company also looks out for the health and

safety of their workers. Since KFC is a fast food chain, then its workers are very busy, the company's representatives affirm that they are always trying to protect their respective employees from detrimental hazards in the workplace. In line with this, KFC always ensures that their employees work for them voluntarily. This means that the company detests forced labour. They also believe in according their employees justice in case of any eventuality. Their disciplinary measures have always been fair and few employees complain about how their administration handles such unusual occurrences. It is a known fact that some employees in the corporate world

utilise mental punishment as a way of repressing their employees and keep them subservient.

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Work force Diversity

Diversity is more than a philosophy at KFC; it is part of our founding “How We Work Together” principles. Our global culture is actively developing a workforce that is diverse in style and background, where everyone can make a difference.

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EnvironmentWe are intentional about incorporating sustainability into our way of doing business to reduce our environmental footprint for the benefit of our customers, associates, franchisees and their families, shareholders and the planet.We deliver on our commitment by focusing on these key areas:GREEN BUILDINGSENERGY EFFICIENCYWATER CONSERVATIONSUPPLIER SCORECARDPAPER-BASED PACKAGINGWASTE RECOVERY AND RECYCLING

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Unethics at KFC The People for Treatment of Animals (PETA), an animal right protection organization, accused KFC for its unethical treatment (behavior) towards the chicken inKFC’s supplier factory farms. Pilgrim’s Pride(PP)is one of KFC’saward-winning supply operations and the second largest processor of chickens in the United States. PETA’s investigations in Pilgrim’sPride poultry farm brought to light the inappropriate practices that prevailed in KFC’s supplier operations.PETA released a shocking video that clearly depicted thrill- treatment of chickens and the unhygienic behavior in the Pilgrim’s Pride poultry farm.Experts commented the video to have depicted the worst cruelty towards chicken and the worst employee behavior. The release of the video led to widespread protest against KFC around the world

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Overcrowded Overcrowded farm environment• The chickens are stuffed by tens of

thousands into overcrowded sheds where they hardly find space to move freely. To saves pace and avoid chicken hurting each other, the sensitive chicken beaks are cut off with hot blade without giving any pain killers. Overcrowding and poor litter quality in the farms also caused painful ammonia burns on the chickens. The injured chickens received no treatment and had to bear the pain throughout their life.

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Improper Breeding

Birds are fed genetically modified feed in order to accelerate their growth rate. As a result they suffer from ailments such as extreme obesity and fatty livers and kidneys, heart attacks and other problems.

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Slaughter HouseThe chickens are slaughtered before they are 6 weeks old .At the slaughter house, chickens are hung upside down and transferred through conveyor belts to the killing room fully conscious. Too many chickens are dumped from the crates to the fast moving conveyor belt that caused the birds at the bottom to get suffocated. Unable to manage the large in flow of chickens, the workers threw away some chickens slamming them to the walls or floors. During the processing, to remove feathers, the live chickens are thrown into scalding-hot water

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Unethical Treatment

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Frustrated WorkersDue to poor wages and working conditions, employees used the chickens as a means to vent frustrations and alleviate boredom.They twisted the bird’s heads off, spat tobacco into their eyesand mouths, spray-painted their faces, used them as footballs and squeezed their bodies so hard that the birds expelled faces

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GREENPEACE Perspective

Another unethical issue raised against KFC is its link with the destruction of the Amazon Rainforest. In May, 2006 Greenpeace volunteers came up to enlighten the whole world about the mass deforestation in Amazon rainforest caused by KFC.Greenpeace has come up with a term for KFC as “KFC – Amazon Criminal”. According to Greenpeace, KFC is fuelling the destruction of Amazon by selling cheap chicken fen on soya grown on deforested land. Green peace investigation clearly traced that large area of rain fourth as been destroyed by direct sales of cheap soya via Cargill by KFC , in order to sell billions of chickens to its customer every year, at low cost. The demand of soya fed for its chicken by KFC to Cargill has led to this unethical activity, which is affecting the global climate. Rainforest that covered 14% of earth’s land area has reduced to 6% due to deforestation, which clearly shows the high overall impact of business practices.

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Ethics

INDIA• KFC, generally grooming its

business thought-out the world through its human rights , specially pays of employs ,environmental factors.

• In India kick about 200 pay for one hours, and also make agreement with TMA India to improve the environment and take a voice ''Grow green"

CANADA• Kentucky Fried Chicken employment

practices are also ethical. This is due to the fact that the company does not discriminate against individuals on the basis of race, gender, disability or any other factor. The company's recruitment practices largely focus on the capabilities of the potential candidate rather than on their respective race, cultural backgrounds etc. In line with these practices, the company usually offers overtime for employees who decide to work beyond the normal working hours in Canada.

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• In India it also respect their culture and provide meal according to their culture like as

• Vegetarian• Non vegetarian

• In Canada it provide meal according to their culture like as

• Beef• Pork's• Chicken• Sheep

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Unethics

INDIA• Provide Greasy or injected

Unhealthy Food• Advertisement Mislead

CANADA• KFC ethical activities have been

put to the test when some animal rights activist challenged KFC' treatment of chicken. In the month of June 2008, the People for the Ethical Treatment of Animals (PETA) together with Hollywood actress Pamela Anderson sent written complains to the KFC managing Director in the UK for unethical treatment of chicken.

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Conclusion

Provide Healthy Product

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Responsibility to Animal Welfare

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