Kwendi Emo Meter

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  • 1. EMO Meter Page 1 Kwendi, 2012 / www.kwendi.net

2. KWENDI KWENDI - , - 2005 30 , -, FMCG , , , KWENDI Impact Studies - Page 2 Kwendi, 2012 / www.kwendi.net 3. EMO Meter EMO Meter. (). , . , , "" - . , .Page 3 Kwendi, 2012 / www.kwendi.net 4. , , . () , , EMO Meter, Page 4 Kwendi, 2012 / www.kwendi.net 5. , , , IT . : 1. , . . 2. 3. FilmStim EMO Meter Page 5 Kwendi, 2012 / www.kwendi.net 6. EMO Meter EMO Meter - ( , , , ..) , hall test . , Page 6 Kwendi, 2012 / www.kwendi.net 7. EMO Index : Impact Curve ( -100; 100) Impact Rating Score ( -100 100) - (: ?) Top Of Mind ( ) Unprompted ( ) Prompted ( ) Brand Recall ( ) EMO Index , Page 7 Kwendi, 2012 / www.kwendi.net 8. , , 70% 1. 2. 60% :50%1. 40%3. 30%2. 20% 10%3. 0% 00:0000:0200:0400:0600:0800:1000:1200:1400:1600:1800:2000:2200:2400:2600:28Page 8 Kwendi, 2012 / www.kwendi.net 9. 70% 1 2 3 1. 1 :60% 50% 40%2. 2 : 30% 20% 3. 3 :10% 0% 00:00 00:03 00:06 00:09 00:12 00:15 00:18 00:21 00:24 00:27 00:30 00:33 00:36 00:39 00:42 30- Page 9 Kwendi, 2012 / www.kwendi.net 10. , , . , , Page 10 Kwendi, 2012 / www.kwendi.net 11. ImpactMeter, , . , - . (/), , , ..Page 11 Kwendi, 2012 / www.kwendi.net 12. EMO Meter BRAND IDENTITY Rip-o-matic () , OOH Page 12 Kwendi, 2012 / www.kwendi.net 13. ( )Page 13 Kwendi, 2012 / www.kwendi.net 14. ! Kwendi, 2012 / www.kwendi.net