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LEAN STARTUPi primi passi quando hai un’idea
Treviso
7 dicembre 2015
Startup is an
EXPERIMENT
SNOWFLAKES!
The COST of building products is
at an all-time LOW.
# most new products still FAIL.
# most of them fail because they waste time, money and effort
building the WRONG product.
Lean Startup
Lean Startup
Toyota Production System
Agile Software Development
Customer Development
# Lean Startup is a systematic process for iterating from Plan A to a plan that works,
BEFORE RUNNING OUT OF RESOURCES.
PILLARS
tyson
“Everybody has a PLAN until they get punched
in the mouth”
M. Tyson
#1 pivot
CHANGING DIRECTION
# You created something, but it could become something else. Even BETTER.
No
WASTE!
# Waste is any human activity which absorbs resources but creates NO VALUE.
waste of… WHAT?
#2 learning
# Maximizing learning about CUSTOMERS per unit of time.
Speed
Learning Focus
Speed
Learning Focus
Premature Optimization
Speed
Learning Focus
Running out of resources
Speed
Learning Focus
Chasing your tail
Speed
Learning Focus
#3 CUSTOMER DEVELOPMENT
# It is a parallel process of building a continuos FEEDBACK LOOP with customers.
Start with a
NICHE
# 80/20 RULE
80%
20%
New Features
TEST
# Build, MEASURE, learn.
# Three Stages of STARTUP
Problem/Solution FIT
Problem/Solution FIT
Interviews
Problem/Solution FIT
Product/Market FIT
Interviews
Problem/Solution FIT
Product/Market FIT
Interviews MVP
Problem/Solution FIT
Product/Market FIT SCALE
Interviews MVP
Problem/Solution FIT
Product/Market FIT
Focus: VALIDATE LEARNING
Experiments: PIVOTS
Problem/Solution FIT
Product/Market FIT SCALE
Focus: VALIDATE LEARNING
Experiments: PIVOTS
Focus: GROWTH
Experiments: OPTIMIZATIONS
# Where FUNDING fit into all this?
Problem/Solution FIT
Product/Market FIT SCALE
$
Your Goal: LEARNING
Investor’s Goal: GROWTH
Problem/Solution FIT
Product/Market FIT SCALE
$
Your Goal: LEARNING
Investor’s Goal: GROWTH
Your Goal: GROWTH
Investor’s Goal: GROWTH
# Selling to investor without any level of validation is form of WASTE.
GET OUT OF THE BUILDING!
Resources
The Lean Startup by Eric Ries (Crown Business)
Running Lean by Ash Maurya (O’Reilly)
Books
Blogs
Eric Ries, “Startup Lessons Learned”
Steve Blank
LUNCH TIME!
