Lean Startup

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  • LEAN STARTUPi primi passi quando hai unidea

    Treviso

    7 dicembre 2015

  • Startup is an

    EXPERIMENT

  • SNOWFLAKES!

  • The COST of building products is

    at an all-time LOW.

  • # most new products still FAIL.

  • # most of them fail because they waste time, money and effort

    building the WRONG product.

  • Lean Startup

  • Lean Startup

    Toyota Production System

    Agile Software Development

    Customer Development

  • # Lean Startup is a systematic process for iterating from Plan A to a plan that works,

    BEFORE RUNNING OUT OF RESOURCES.

  • PILLARS

  • tyson

    Everybody has a PLAN until they get punched

    in the mouth

    M. Tyson

  • #1 pivot

  • CHANGING DIRECTION

    # You created something, but it could become something else. Even BETTER.

  • No

    WASTE!

  • # Waste is any human activity which absorbs resources but creates NO VALUE.

  • waste of WHAT?

  • #2 learning

  • # Maximizing learning about CUSTOMERS per unit of time.

  • Speed

    Learning Focus

  • Speed

    Learning Focus

    Premature Optimization

  • Speed

    Learning Focus

    Running out of resources

  • Speed

    Learning Focus

    Chasing your tail

  • Speed

    Learning Focus

  • #3 CUSTOMER DEVELOPMENT

  • # It is a parallel process of building a continuos FEEDBACK LOOP with customers.

  • Start with a

    NICHE

  • # 80/20 RULE

  • 80%

    20%

    New Features

  • TEST

  • # Build, MEASURE, learn.

  • # Three Stages of STARTUP

  • Problem/Solution FIT

  • Problem/Solution FIT

    Interviews

  • Problem/Solution FIT

    Product/Market FIT

    Interviews

  • Problem/Solution FIT

    Product/Market FIT

    Interviews MVP

  • Problem/Solution FIT

    Product/Market FIT SCALE

    Interviews MVP

  • Problem/Solution FIT

    Product/Market FIT

    Focus: VALIDATE LEARNING

    Experiments: PIVOTS

  • Problem/Solution FIT

    Product/Market FIT SCALE

    Focus: VALIDATE LEARNING

    Experiments: PIVOTS

    Focus: GROWTH

    Experiments: OPTIMIZATIONS

  • # Where FUNDING fit into all this?

  • Problem/Solution FIT

    Product/Market FIT SCALE

    $

    Your Goal: LEARNING

    Investors Goal: GROWTH

  • Problem/Solution FIT

    Product/Market FIT SCALE

    $

    Your Goal: LEARNING

    Investors Goal: GROWTH

    Your Goal: GROWTH

    Investors Goal: GROWTH

  • # Selling to investor without any level of validation is form of WASTE.

  • GET OUT OF THE BUILDING!

  • Resources

    The Lean Startup by Eric Ries (Crown Business)

    Running Lean by Ash Maurya (OReilly)

    Books

    Blogs

    Eric Ries, Startup Lessons Learned

    Steve Blank

  • LUNCH TIME!