Lean startup-barcamp-shanghai 2

What is the Lean Startup?(and why should I care?)

Hank HorkoffBarcamp ShanghaiJune 12, 2010

“Part or all of Plan A is wrong”

Source: Getting to Plan B, Komisar and Mullins

What is the Lean Startup?

• The Lean Startup is the disciplined approach to imagining, designing and building new web & mobile software products.

• Lean Startup principles standardize common startup practices which incorporate best practices from other entrepreneurs, thereby reducing startup risk.

• A “practical MBA” for entrepreneurs

中国精实创新网 http://leanstartupchina.com

Stages of a Lean Startup

The Search for a Business The Growth of a Business

Customer Discovery

Customer Validation

Customer Creation

Company Building


Goal: Minimize time through the loop

IdeasIdeas

CodeCodeDataData

BuildBuild

MeasureMeasure

LearnLearn

The Customer Discovery Process

Source: Ash Maurya, Practice Trumps Theory

Goals of Customer Discovery

• Think through you idea & assumptions• Whose problem are you solving?• What is the minimum viable product (MVP)?


Links:http://leanstartupchina.com (中文 )

http://steveblank.com http://startuplessonslearned.comhttp://ashmaurya.com