Creating LinkedIn Company PagesHow & Why?

By: Kimberly FernandesFebruary 8, 201 5, Version: UB.01

XL TRAINING SERIES

TYPES OF PAGES ON LINKEDINPersonal Profiles Company Pages

HOW TO SET UP A COMPANY PAGE

Step 1: Log into LinkedIn, click “Interests” in the navigation bar, and click “Companies.” You will be redirected to a page showing companies you follow.

Step 2: Click the “Create” button in the Create a Company Page section on the right side of the page.

HOW TO SET UP A COMPANY PAGE

Step 3: Enter your company name and email address. This is to ensure that Company Pages are only associated only with current members of the company.

                                                                                                             

Step 4: LinkedIn will send a confirmation email to the address. Follow the instructions in the email to verify.                                                                                                           

HOW TO SET UP A COMPANY PAGEStep 5: Complete the Company Page overview information, which includes type, size, website URL, industry, operating status, and year founded.

                                                                                                             

At this stage, you can also designate other employees to administer the page, but you must be connected to the people you want to add.                                                                

HOW TO SET UP A COMPANY PAGEStep 6: Add your company logo and image

                                                                                                             

HOW TO SET UP A COMPANY PAGEStep 7: Add products and services to your page by clicking the ‘Products & Services’ tab

Add images of your products or services. Describe the product/services. List key features and benefits. Add a website URL. This provides visitors with the option to view the product on your site. Add a contact from your company. This gives people a way to contact you if they wishe to

learn more about the product or service Add a YouTube video This will appear in the sidebar of the product page. Click “Publish” to complete the setup process.

HOW TO SET UP A COMPANY PAGE

Step 8: Request Customer Recommendations

The final step in the setup process is to request recommendations for your products and services from existing customers with whom you are connected in LinkedIn.

You can invite people to recommend your products and services directly from the Products & Services Tab on your Company Page by using the “Request Recommendations” button.

When your product or services receive a recommendation, it will appear on both the product page and the recommender’s profile page.

HOW TO SET UP A COMPANY PAGE

After you have created your company page, you can get free statistics about visits to your page.

You can see your page views and unique visitors per tab, as well as clicks on contact employee names, promotional banners, and special promotion links under your products and services items.

WHY TO SET UP A COMPANY PAGE

Marketing opportunities:

•LinkedIn gives companies a dedicated section to promote their products and services by giving detailed information about your offerings and providing links to your website for more information.

•Each time a member endorses your product or service, their recommendation becomes visible to all of their connections, and this could help create a buzz about your products/services

•To better target your audience, LinkedIn also allows you to create custom audiences based on industry, title, location, size and other segments. Doing this allows only particular products to appear to targeted audience segments. Members who do not correspond to one of the defined segments will see your default content. Up to 30 distinct audience segments can be created

•Gives you the ability to run Sponsored Updates to promote your best content with extremely focused targeting to ensure it reaches the right people

•Use of targeted advertising through the LikedIn PPC advertising platform, that allows you to target your ads to appear only a very precisely defined target audience. Audiences can be filtered according to industry, job title, job function, seniority, location, company name, company size etc.

WHY TO SET UP A COMPANY PAGE

Recruiting talented employees:

Linked In is great for getting wider exposure across professional audiences. By adding a Careers tab to your Company Page, you can use LinkedIn as a recruiting tool, The careers section can also be used to direct traffic to your website and Facebook page as a way of helping interested job seekers learn more about what you offer.

Establish Credibility:

A company page also gives you the ability to interact with LinkedIn members in other areas of the site including groups and the answers section where you have the opportunity to demonstrate your company's expertise by participating in discussions related to your industry and answering questions from other LinkedIn members.

Improving your ranking in search engines:

Google and other search engines rank LinkedIn company pages, so selecting keywords that your ideal clients are likely to search when looking for your services and placing them throughout your description can help to improve your search engine page results. As a result, your website may also see an increase in traffic, especially if links back to your company’s website are built into your posts.

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