The Marketing of Opunake

Dr Robert ShawSchool of BusinessGuangdong University of Foreign Studies

广东外语外贸大学管理学院罗伯特 ·肖博士

大学生经受自由焦虑

Introduction

1. Opunake Business Association goals / purpose

2. The Developmental Stages for business communities

3. Global trends

4. Opunake’s assets

5. The projects for our Stage

Opunake Business AssociationGoals / purpose1. Business growth / quality of life /

community development / location marketing

2. Business environmental analysis

3. Realism about people and our prospects

Stage 1: Existing

Stage 2: Meeting

Stage 3: Forming

Stage 4: Storming

Stage 5: Prospering

The Developmental Stages for Business Communities

Stage 1: ExistingUncoordinated private initiatives

Stage 2: MeetingIdentity focus, shared resources

Stage 3: FormingA plethora of organisations, projects

Stage 4: StormingMajor initiatives with lead agencies

Stage 5: ProsperingMaintaining presence & complex

structures

The Developmental Stages for Business Communities

6

  1 2 3 4 5Person

al Motives

Survival

Efficiency FinancialAdvanceme

nt

Community

Family

Prosperity

Regional Role

Activities

  Cooperation

Associations & Projects

Professional

Plans

Maintenance

& ProjectCoordinatio

n

Leaders None Local LocalAmbition

Vision &Champions

Agencies

Funding

None Members LocalGovernmen

t

Sponsorship

Mixed

The Developmental Stages for Business Communities

7

  1 2 3 4 5Person

al Motives

Survival

Efficiency FinancialAdvanceme

nt

Community

Family

Prosperity

Regional Role

Activities

  Cooperation

Associations & Projects

Professional

Plans

Maintenance

& ProjectCoordinatio

n

Leaders None Local LocalAmbition

Vision &Champions

Agencies

Funding

None Members LocalGovernmen

t

Sponsorship

Mixed

The Developmental Stages for Business Communities

Opu

nake

Porir

ua

Foxt

on

Stage 5: Prospering

Opunake’s Stage & prospects

1. The nature of business planning

2. Resources inventory & our Developmental Stage

3. Achieving a vision/identity. The Stage 3 – 4 shift

4. Opunake is Stage 3

5. Suggestions from a resident

Opunake’s business environmental analysis

1. Responsibilities

2. Demographics

3. Value shifts

4. Asia & New Zealand

5. Internet

The potential of local government

1. Council orientation & resources

2. Egmont Plains Community Board

3. Funding opportunities for Stage 3

4. Examples from elsewhere

Community Board

The role of a community board includes; representing the interests of the community, considering and reporting on matters referred to it by the Council, maintaining an overview of Council services to the community, preparing an annual submission to the Council for its annual plan, communicating with community organisations and special interest groups.

Community Board

The role of a community board includes; representing the interests of the community, considering and reporting on matters referred to it by the Council, maintaining an overview of Council services to the community, preparing an annual submission to the Council for its annual plan, communicating with community organisations and special interest groups.

MAKE

THEM

WORK

FOR YOU

Community Board: Lead agency at Stage 3

Your access to professional planners, economists, environmental scientists, librarians, marketers, communicators

Budget cycle disciplineTimetableDocuments: policy & business plans

Concrete planningLong term Plan- strategyAnnual Plan - projects

Wide scope, provided the government does not hobble councils.

Funding

1. Opportunities at different StagesStage 3 FormingStage 4 StormingStage 5 Prospering

2. Foxton: Stage 5

3. Porirua City: Stage 3/4CanopiesVillages strategy

Stage 3 goals for Opunake

Expansion of networking

Professional resources

Historical foundation – community assetsWho are our famous people?Preservation of history

The greening of Opunake

Structural / practical projects

Stage 3 goals for OpunakeCommunity assets & projectsIdentify

Develop

Use

Some examples

Stage 3 projects for OpunakeGreen corridors

Walkway & cycleway visions

Capitalise on the coast

Historical hub

Historical resources

Internet marketing

Fifteen interminable daysOf dirty surgeryMedical negligenceAnd unattended pain( that robbed her of the chance to learn to) walkHolding your hand,To talk like youCalling you mummy,To know your waysAnd those of the old people.(Anniversary Day)

... planted, nurturedTrained, pruned, grafted meonly to find a native plantWill always a native be.How being out of step, place, time, jointin time becomes a preferenceNot a pain, hardly matters now.( In Loco Parentis)

Mary Hickey

1882 thatched whare

Pupil Teacher

Christchurch

Sisters of Our Lady of the Missions

Sacred Heart Girls' College

Dr Maria Montessori

Mother Mary St Domitille MA LittD OBE

Stage 3 projects & Maori

Te Namu & Te Rauparaha

1865 Col Warre, 57th Regiment

Forest Rangers & Gustav von Tempsky

33

Thank you