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www.luxoft.com
Competitive Advantage inOutsourcing Industry
Through Innovation and SpecializationMarch 27, 2016
Ihor StarepravoEmbedded Systems, DirectorLuxoft
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Utopia
Avoid
Market Positioning
Price
Customer Perceived Value
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Service vs. Product Outsourcing IT Services:
– Yields intangible results
– Not easy to try before you buy
– Pilots never works!
IT Services sales:– Complicated
– Long = Expensive Successful service attributes: clear, obvious, expected result
– Best received from trusted supplier Your Client experience is already the Differentiator!
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Outsourcing Needs
Cost Reduction Reduce operation or development cost Free-up internal resources
Scalability Gain market momentum Attain own product/service scalability
Agility Manage external risk Reduce cost-of-ownership
Competence Innovate Gain market competitive advantage
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Innovations for Outsourcing – WTF?
Products Innovation Labs
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Luxoft Blockchain-LAB FinTex – is over 50% of 11,000+
company Since fiat invention - Bitcoin is the most
disruptive technology for 300+ years financial industry
How can we help?– Accumulate expertise
– Embrace innovation in legacy systems
– Pretend for blockchain adoption frontier
Abate our customer anxiety!
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Why Ukraine?
Innovative
Entrepreneurial
Hardworking
Proactive
Good educational basis
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Conclusions Avoid price/scalability competition – compete on skills!
– Penetrate vertical markets
– Enhance your expertise Know your client – speak to him in his language
– What do they sell? Who? How much?
– What are the business environment (competition, compliancy, value) for them?
– How is his value chain looks like? Follow the technology trends
– Don’t be first - but be visible! Maintain your technological brand
Differentiate or die!
Differeniator
