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Marketing Plan
Colleges in big cities are
surrounded by PG hostels due to
limited capacities in
college hostels
Massive investment in
education by the population
India – fastest growing
economy
Just a matter of click and
Reach the best app to know the pg’s and stores around
Sounds Cool!
Students – target customers
Approx No. per college - 700
100’s of colleges in cities like New
Delhi
8 PG’s per college
10 big cities initial target
Stores like Groceries,
bookstores, general stores
potential collaborators
Threats
1. New in market
2.Hence, extra push required
3. Tie ups require negotiations
Opportunities
1. No competitor
2.Enhanced Comfort for users
3. Innovative features
300,000 downloads
Conversion rate :- 70% (small market)
Expected revenue :- 1 million dollar
Yearly revenue :-3.5 million dollar
Brand Equity
Break- Even
First Quarter
First Year
Half Year
FirstQuarter
Strategy
1.Target Market
2.Value Proposition
Target Market
Customer needs
• Knowledge of PG’s
• Knowledge of stores
• Payment through app
• Parent’s concern met through attendance feature
• Quality of rooms of PG
• Food in PG
• All this at a single place
• Comfort and time saved
Collaborators
• PG owners ( require customers)
• Store owners ( require customers)
• Google Playstore
Competitors
•No real competitor as Such
•Apps like Room Rent provide similar service but not as informative and full of ads.
• India is one of the fastest growing economy in the world.
• There is a huge investment in education by the population.
• Indian industry also is filled with software programmers and are in touch with developments in app industry.
• Students have to look for PG’s for accommodation near their college and struggle their time finding relevant stores.
• The app shall provide user comfort in every possible way.
iNsta PG
‘Perfect substitute for home!’
Unique, informative,
providing ease, comfort and safety
Initial premium price – 1.99$. Not kept too high considering students of Indian market
To target price insensitive population who later will be opinion leaders
If there is a decline in premium purchases later, price shall be reduced to 0.99$. Psychologically this isn’t in range of 1$.
Aware yourself about different PG’s and stores
near your college, compare them
and get reviews.
Get knowledge of different stores
near you.
Make payments through app. Get pictures of rooms,
bathrooms and kitchen.
Get weekly food menu. Parents can
track their children using the
attendance feature monthly.