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JOURNEYto the Center of
MARKETING
JOURNEY STATIONS• MARKETING 60 YEARS OF “INNOVATION” • THE MARKETING PROCESS• MARKETING STRATEGY• HOW TO MAKE MARKETING PLAN ?• THE MARKETING CHAMPIONS LEAGUE
Marketing Mindsetصح ! • و غلط اسمها حاجة مفيشاعالنات ! • مش الماركتنجمبيعات ! • مش الماركتنجكتاف ! • هز مش أدب الماركتنجتجرب ! • الزم صح ماركتنج تشتغل عشاناتعلم ! • افضل و إتعلم و إتعلم
145B $ 56B $ 40B $
؟ كام تكسب عشان كام تدفعROI “Return On Investment”
Human Human ResourcesResources OperationsOperations
FinanceFinance
Company
عن ايه تعرف؟Marketingالـ
“ MARKETING IS A SOCIAL AND MANAGERIAL PROCESS BY WHICH INDIVIDUALS AND GROUPS
OBTAIN WHAT THEY NEED AND WANT THROUGH CREATING AND EXCHANGING PRODUCTS AND VALUE
WITH OTHERS”
Marketing is to: • Identify your market• Identify your customers• Identify their needs and satisfy it with profit.• Which is your need ! ^^
MARKETING 60 YEARS OF “INNOVATION”
Marketing 1.0Sales is King
Marketing 2.0Customer is King
Marketing 3.0 Modern Marketing
Marketing ????GROWTH
THE MARKETING PROCESS1. Research2. Strategy3. Plan4. Process5. Measure
Learn the Market
STPSegmentationTargeting Positioning
Segmentation
Buyer Journey
Targeting
Positioning
Marketing Mix 4P’sProductPricePlacePromotion
ProductLevels Types
PriceSkimmingPenetration
PlaceIntensive – selectiveChannels : Wholesalers - Retailers
PromotionSlow Motion Ads-Direct Selling – Sales Promotions – Sponsrships
Marketing Strategies
Competitive Strategies
Cost Leadership
Differentiation “Unique”
Focus Niche
Growth Strategies
Market Penetration Same product – same market
Product DevelopmentNew product – same market
Market DevelopmentSame Product – New Market
DiversificationNew product – new market
HOW TO MAKE MARKETING PLAN ?
Typical Marketing Plan1. Executive Summary2. External Analysis PESTLE3. Situational Analysis SWOT4. Goals & Objectives SMART 5. Marketing Strategy6. STP7. Marketing MIX8. Budgeting
Budgeting Strategies• Task Method “ كام فيها حندفع حاجة ”كل• % of Sales “ المبيعات من ثابتة ”نسبة• Same as last year • All you can afford “ ممكنة فرصة اي مضيعش ”عشان• Profit Maximization “ مفيش حتزود مش لو نزود حتزود ”لو• Competition
THE MARKETING CHAMPIONS LEAGUE
