Marketing Planning Strategy

Submitted by:-

Lavika Dixit

Mohit Sharma

Muskan Asnani

Nitish Srivastav

Green Basket

It is magazine based on green marketing and

health & nutrition concept. It comprises of:-

◦ Green marketing concept Articles

◦ Yoga exercises & its benefits

◦ Articles written by Novelists, Poets, Artists, Designers

and green marketing specialist.

◦ Health & Nutrition tips by Sanjeev Kapoor.

◦ Green Basket 200, a list of the top 200 CSR initiative

taking companies in Green marketing sector.

◦ Top 30 holiday destination’s detailed information with

very good health & nutrition facilities.

Mission & Vision

Our mission is to provide, to the rational customer, the

reliable and authentic information accompanied with

creative ideas, to help them get aware and keen about the

‘going green’ concepts and simultaneously take care of their

health.

To promote readership using green environment based

approach while leading ahead of all other publications in the

market. Aspiring to become synonymous with SOLUTIONS

for making the ‘MOTHER EARTH’ happy would drive our

success as a publication.

Market Analysis Demand analysis-

The first step will be to estimate the demand for the green marketing

and health & nutrition concept based magazines. Demand for these

types of magazines is moreover balanced in working men &

women as well as housewives.

Cost analysis- .

A complete cost appraisal is necessary as a part of market analysis. It

is rather difficult to anticipate all the cost that will be involved in a

magazine since the idea of new magazine had not entered the

development stage. However it’s generally possible to estimate a

range of cost that will be incurred. Both manufacturing and marketing

cost are to be included. Market cost includes all the advertisement

expenses, distribution cost, and concession to consumers on

subscription.

Market Trends

0%

20%

40%23%

38%

9%

26%

4%

Advertisement rev-enue

(breakdown by region)

Advetisement revenu

3075

573

3250

425538 238

Ad industry size in India (year 2011)

TVMagazinePrintRadioOOHInternet

Steps for launching Idea generationSource of idea generationScreening new product ideasCompetitive and industry analysis

( porters five forces) SWOT analysisMarketing strategies

Marketing MixProductPricePromotion Place

Results expected: Budget and Profit and Loss account

•Strategies while launching green basket.

•Control and Evaluation

•Measuring the actual performance with

the standard performance.

•Taking corrective actions

THANK YOU