Marketing Trend And Net Ad

  • View
    1.491

  • Download
    1

Embed Size (px)

DESCRIPTION

This slide is the one having used it with the society of the medicine marketing of Japan. It explains the necessity for using Internet advertisement for promotion for the patient and the doctor.

Text of Marketing Trend And Net Ad

  • 1. Evangelist

2. Legend 3. Supercomputer Manage Holiday Stock Wall Street Journal 1992 12 23 5 4. BI 5 IF / THEN 5. Forbes April 6,1998 No 6. Drastic transformation 7. P 1918 Marketing 1960 - 1985 2004 1935 American Marketing Association 8. 9. F. , W. Jr 1 . 2 . 3 . 4 . -51 30 42 44 49 55 -50 0 50 1 2 3 4 5 6 10. 1 . One to One 2 . 3 . LTV One to One 11. + 12. 13. 14. The end of advertising 15. 16. Yahoo TVCM TVCM 17. 18. mediba Yahoo Web 19. 1. 2. 3. Long tail 20. 2008 10 16 2008 10 16 Google CPC CPA Click Per Cost Click Per Action 21. Yahoo Japan ID Google ID 1. 2. 4. 3. Advertise [ ] ad to vertere turn round 22. LPO Landing Page Optimization -> Web Web ( ) 23. 24. 25. PV -> SNS AdWords 26. CM 27. Web Yahoo 86 6 94 AdSense 28. + = 5 6 29. Facebook Beacon Web Facebook Facebook eBay Fandango Citysearch Travelocity 44 30. Web 3 1 1 2 SFA Omniture Genesis 31. Apple Reinvents the Phone MACWORLD SAN FRANCISCO( Jan 9, 2007 ) Steve Jobs, Apples CEO 32. Financial Analyst Meeting 2007( July 26, 2007 )Bill Gates, Chairman