Meeting Expectations: Attracting the Right Talent For Your Company Culture

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Meeting Expectations: Attracting the Right Talent For Your Company Culture

ERE November 10, 2010

Meeting Expectations: Attracting the Right Talent For Your Company Culture

ERE, Randy Goldberg, 11/10/2010 2

•  Communicating our people brand •  Our Culture •  Mission Goals and Values

•  The Candidate Experience •  Career Site •  Social Networking •  Feedback

71% join an organization based on the talent brand. 75% base their decision to stay with an organization on the talent brand. Human Capital Institute



“Your brand is what people say about you when you've left the room.”

- Larry Ellison, CEO Oracle

AT HYATT, HOSPITALITY ISNN’T JUST A BUSINESS; IT’S A CALLING.

It’s a calling evidenced in the thousands of decisions and interactions made everyday

by passionate employees throughout our company. Because hospitality is the core

of who we are, it extendeds well beyond our guests. Our unique brand of authentic

hospitality is also experienced by our employees.

We do this by infusing every facet of the

Hyatt employee experience with the same degree of hospitality that we show our

guests.

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Mirroring the Guest Experience

The Hyatt People Brand 6

Introduc*on Welcome Working Together Growing Thank You

Reserva*on Check-‐In Interac*ons Loyalty Thank You

Guest Experience

Employee Experience

Expose candidates and employees to our culture of Authentic hospitality.

Connec&ng our brand to the recrui&ng process.

External Touch Points: The first time a candidate comes into contact with your brand. Career Site, Search, Social Networks, Ads, Customer etc.

Applica&on Process: From Applying on-‐line to interviewing in person. How are you communica*ng?


External Touch Points Can they find your jobs?

8 ERE, Randy Goldberg, 11/10/2010




Your Career Site

External Touch Points







Average 4,000 visits per week

Social Networking

External Touch Points


ERE, Randy Goldberg, 11/10/2010

Authentic

Marketing

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Average user spends 421 minutes on Facebook per month, which amounts to more than 14 minutes per day.







YouTube Video Search




Application Process Communication


Are these your candidates?



Company Culture

Embedded Candidate Experience

Career Site

Ability to find jobs

Accessibility – Mobile

Applica*on Process

App. Status/Comm.

Interview Style

Assessments

What do I do now?


Test your own recruiting process

•  Does your recruiting process support your brand?

•  Do you survey your new hires on their experience?

•  How quickly does your company get back to candidates?

•  Is your company utilizing Social Networking or mobile?



Questions

How to contact me? Text the word “rgoldberg” to 50500


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Meeting Expectations: Attracting the Right Talent For Your Company Culture