The Art & Science of Communicating

SustainabilitySustainable Brands Corporate Member Meeting

Las Vegas – 3.10.15

“Climate controversy pushing

scientists to become better

communicators”

In Florida, officials ban

term 'climate change'

Why communicate sustainability?

• Build customer loyalty

• Demonstrate innovation

• Show ROI

• Share progress

• Education/behavior change

• Competitive advantage

• Employee pride

Confidential – Not to be repurposed without Permission

Some things to think about

• Use your unique channels

• Make it look (and feel and be) easy

• Let the consumer be the hero

• Align with personal values

• Transparency is today’s currency

• Sexy and funny are still unexpected in this category

• Create an experience

Confidential – Not to be repurposed without Permission

Use your Unique Channels

Explore new channels

Make it look easy

Let the consumer be the hero

Let the consumer be the hero

Align with personal values

Transparency is today’s currency

Sexy & funny are still unexpected…

Create an experience

Create an experience

A couple of favorites – for all the right reasons!