Mobile Apps for Events

Effective Use of Mobile Apps

for Meetings and Events

Jessica L. Levin, MBA, CMP

About Me About My Company

Hashtag: #iConnect

@Jessicalevin

STRATEGY FIRST!

Go Mobile!

Mobile Apps for Events

Benefits

•  Paper-‐light •  Quick Access to Info •  Sponsorship Opportuni@es •  Social Interac@on •  Q&A •  Customer Service •  Concierge

Return

•  BeDer ADendee Experience •  BeDer Sponsorship Opportuni@es •  Cost Savings

Remember:

ROI is a mathematical

formula. Determine

what you are measuring

when setting goals.

Adoption

•  Promo@on •  Training •  Connec@vity •  Lather. Rinse. Repeat

NEXT COMES TECH…

Native App v. Mobile Site

“Native App”

OS = Operating System RIM – Blackberry iOS – Apple Droid - Google

•  Made for that device/”OS” •  Higher “Usability” •  Exposure: App Store •  Requires Manual Upda@ng:

User and Organizers •  Inconsistencies •  Speed

“Mobile Web” •  Custom mobile website •  Similar features •  Universal •  Requires Web Access •  Instant Updates •  Accessibility

The Must-Haves

•  Schedule/Agenda •  Sponsorship •  Maps •  Exhibitor Informa@on •  Messaging to ADendees •  Messaging between ADendees (opt-‐in) •  Repor@ng capabili@es •  Ask permission before upda@ng!!!

The Should-Haves

•  Social Networks: Facebook, Private Community, TwiDer

•  Customized Agendas •  What’s on Now •  Speaker Profiles •  ADendee Profiles

The Would-Love-to-Haves

•  Full Social Media integra@on •  Mul@media accessibility and sharing •  Social Gaming elements •  Audience Response Systems •  Instant Surveys •  Match Making

Factors for Selection

•  Size, Frequency, Consistency of Mee@ng •  Year Round v. Event/Mee@ng Dura@on •  Cost – Cost per aDendee? •  A la mode features?

What goes into great design?

•  Color? •  Texture? •  Shadowing?

Instead, try: Easy to Find

Easy to Navigate Clean, simple graphics

MOBILE IN ACTION

Creating QR Codes

•  Bit.ly •  My.qr.co •  Qrstuff.com •  Trakqr.com

Uses of QR Codes

•  Business Cards •  Name Badges •  Trade Show Collateral/Web •  SMS Messaging •  Phone Calls •  Email Lists

Static vs. Dynamic QR Codes

Accessing QR Codes

•  i-Nigma -‐ iPhone, Android •  Red Laser -‐ iPhone, Android •  QuickMark -‐ iPhone, Android •  QR Droid -‐ Android

•  ScanLife -‐ iPhone, Android, Blackberry •  QR Code Scanner -‐ Blackberry

PLANNER TOOLS

A Few More…

•  WorldCard Mobile •  Square •  ePrint Service

“The Speakers Who Don’t Leave”

Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees Communica@ons

@jessicalevin www.linkedin.com/in/jessicalevin

jlevin@[email protected] 908-‐912-‐4418