My Dell Rewards

Global Marketing

Objective

• To increase organic fans on page

• To create deeper engagement

• Seamless activity integration on-page

• Increase the engagement rate

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My Dell Rewards

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Global Marketing

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MDR Integrated Campaigns

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MDR Integrated Campaigns

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Promotion using Emailers

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Global Marketing

My Dell Rewards – Key Stats

• Average engagement rate on posts before My Dell Rewards : 2-3%

• Average engagement rate on posts post My Dell Rewards: 5-6%

• PTA increase by 150%

• Engagement rate increase by 400%

• Registrations – 17,391

• Voucher created – 1,929

• Potential Business Generated – 4.4 Crores

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Global Marketing

My Dell Rewards - Version 3.0

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Global Marketing

MDR - Mobile Application

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Global Marketing

Click here to check out the detailed video presentation

Global Marketing

Thank You