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New Business Model for the Future of Broadcasting

2014. 11. 7.

서울과학기술대학교

전자IT미디어공학과

박상일

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FROM CONVERGENCETO DIVERGENCE

How are the businesses making their turning point

in a multi-platform environment ?

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Traditional Business Prospect for IT industryConverging IT devices can get you a real money?

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SmartTVDo we really need to watch pay TV channel with SmartTV?

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NETFLIXVS HULUWhy netflix and hulu are consumed in many ways?

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HULU+

How hulu provides tons of videos for free?

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NEW SERVICE MODELNETFLIX:Drone to home

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WhyAmazon provides these contents at low price ?

AMAZON = On line book-store ?

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The Product Business Model is Broken

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TRADITIONAL BUSINESS VALUE CHAINValue added flows in one way and it means the price goes up.

Supply Manufacture Assemble Retail

+Value

added

+Value

added

+Value

added

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BUSINESS VALUE CHAIN in TRANSITION- If we reduce business stages in the Platform environment

we can reduce costs.

Supply Manufacture Assemble Retail

In Transition

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BUSINESS VALUE CHAIN in TRANSITION- If we reduce business stages in the Platform environment

we can reduce costs.

Supply Manufacture Assemble Retail

In Transition

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VALUE CHAIN in a Multi-PLATFORM ERA- In the Platform, a growing business can be good to

everyone through two sided market

Supply(or Retail)

Retail

(or Supply)

PLATFORMSupply

(or Retail)Retail

(or Supply)

... ...

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BUSINESS MARKET CHANGE

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What did we learn from Alibaba ?

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iTunes: get music onto iPod

SAP: execute ERP systems

Facebook: connect related people

Smart grid: capture power source and route

Nike Fuel: enhance your exercise experiences

TO BE A PLATFORM BUSINESSThe business system must provide :

Service on Demand, 3rd party access and governance

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Platforms have opennessBut should not easy others to follow

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Platforms have diversity.Functional similarity makes a variety of platforms

Can Barbie Doll be a platform?

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Can Barbie Doll be a platform?

- The Oxford Handbook of Innovation Management

by Annabel Gawer , Michael Cusumano

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BUSINESS VALUE CHAIN in Coffee

Anything can be a Platform

Roasting COFFEE Customer

Green-been Purchase

Coffee Farm

www.RoastingBarn.com

Packaging

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NEW SERVICE MODELS- Uber taxi

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AirBnB

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NEW SERVICE MODELSOculus Rift

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NEW SERVICE MODELS- SOCAR Car sharing

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ALL THINGS DIVERGEDwhile platforms have tied together

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FREE(will be)

(or soon)

Question to us:

Content is the KING, is it ?

Internet (Network)

Devices

Time

Contents

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DIVERGENCE ERAIf we provide our contents FREE,then, how can we get real money ?

?

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Thank you

This Slide is Free,

as well as

Everything will be FREE.

Download @: http://slidesha.re/1xeywYh