NIANTIC Lab

Company PresentationEECS 441

Zangnan Yu (yuzan)

John Hanke

● Keyhole : geospatial data visualization

● Google : Google Earth; Google Map

● Niantic : augmented reality mobile games

2012Field Trip: guide to the cool, hidden, and unique things in the world around you

2013 2016

2014

Independence and Investment

● End of 2015

● $25M in total

● < 100 employs

Business Model

● Ingress: Ads Sponsors

● Pokemon Go: In app purchase○ 29% of all players, made in-app purchases

Success Component

Max Daily Active User In Millions

Future

Reference:

Leveraging the Google Cloud Platform https://www.nianticlabs.com/blog/

These Charts Show That Pokemon Go Is Already in Declinehttp://www.bloomberg.com/news/articles/2016-08-22/these-charts-show-that-pokemon-go-is-already-in-decline

Pokémon GO Usage and Revenue Statisticshttp://www.businessofapps.com/pokemon-go-usage-revenue-statistics/

Wikipediahttps://en.wikipedia.org/wiki/Pok%C3%A9mon_Gohttps://en.wikipedia.org/wiki/Ingress_(video_game)https://en.wikipedia.org/wiki/John_Hankehttps://en.wikipedia.org/wiki/Niantic,_Inc.