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O2Oマーケティング 第四回勉強会 2014.8.14 安中哲也

O2O - marketing (chapter 2)

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2014.8.14発表 O2Oマーケティング勉強会資料です

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  • 1. O2O2014.8.14

2. n 2-21 ITPOSn 2-22 n 2-23 n 2-24 n 2-25 O2On 2-26 n 2-27 n 2-28 2 3. n 2-21 ITPOSn 2-22 n 2-23 n 2-24 n 2-25 O2On 2-26 n 2-27 ()n 2-28 3POSO2O 4. 2-21 ITPOS2-22 4 5. 2-21 ITPOS5n - POSn POS1. [50-100, -2]2. []n POS1. [10, ]2. 3. POS 6. 2-21 ITPOS6 7. 2-21 ITPOS2-22 7 8. 2-22 8 9. 2-22 9n [, 2008.11] 10. 2-22 10n ()1. 2. 3. n ()1. 2. 3. n 11. 2-22 11n n n 30% 12. 2-22 12n n n 13. 2-22 13n 14. 2-23 2-24 2-25 O2O2-26 14 15. 2-23 15 16. 2-23 16n [2012, ]815 2/3 17. 2-23 17n 18. 2-23 18n n n n 19. 2-23 2-24 2-25 O2O2-26 19 20. 2-24 20n /n O2O/ Bluetooth CTR()1.6 21. 2-24 21n n 22. 2-23 2-24 2-25 O2O2-26 22 23. 2-25 O2O23n ECl l l l 24. 2-25 O2O24n O2Ol Webl l n 3 25. 2-25 O2O25n l l l Webl l n 26. 2-25 O2O26n WebGood 27. 2-25 O2O27n WebGood 28. 2-23 2-24 2-25 O2O2-26 28 29. 2-26 29n n 30. 2-26 30n [2003.5]l l [2013.6]l [2012.8][2013.7]l 31. 2-27 2-28 31 32. 3220131013 33. 33 34. Outline34 35. 35iAnalysis Inc. CAO 36. 36 37. 3710Google Chief EconomistHal Varian, 2009 CEO 38. 38iAnalysis Inc. CAO 39. 39Yahoo! JAPAN60%95% 40. 40 41. 2-27 2-28 41 42. 2-28 42n 1990()n NEW!! 43. 2-28 43 NEW!! n KPIABCABC