Onboarding presentation - Thailand

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Strictly ConfidentialOn-boarding ManualIndonesia Philippines Malaysia Thailand Singapore Vietnam

Indonesia1

Welcome to Lazada!

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Index

Lazada at a glance

Key topics:Introduction to Seller CenterManage your Products - Content ProductionManage your Products - Price & StockManage your OrdersManage your ReturnsFinancial ReconciliationKey topics checklist

Contact

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First e-commerce website in Indonesia and SEA!More than 500k visitors everyday. More than 1.5 million Facebook fans!Sales of our top 100 sellers grow over 20% every month!Southeast Asias first online shopping mall

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Index

Lazada at a glance

Key topics:Introduction to Seller CenterManage your Products - Content ProductionManage your Products - Price & StockManage your OrdersManage your ReturnsFinancial ReconciliationKey topics checklist

Contact

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Introduction to Seller CenterMenu tabPending ordersAll orders summary

Merchants shop nameSales summaryLatest news

521346Seller Center is your access to all key information on doing business with Lazada:To manage your productsTo update stock and pricesTo manage your ordersTo check the commission and payment termsTo monitor the status of returned itemsTo check your financial statementsTo check out news and updates from Lazada!

What is SC? How can I log in? Lazada sends to you an email with your unique ID and password. Then you can access to Seller Center anytime, anywhere.You can update your general information (e.g. Bank Account) at Settings/Your Profile

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Index

Lazada at a glance

Key topics:Introduction to Seller CenterManage your Products - Content ProductionManage your Products - Price & StockManage your OrdersManage your ReturnsFinancial ReconciliationKey topics checklist

Contact

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Manage your Products Content

In e-commerce, you need strongest and most appealing content (pictures, text and videos) to convince customers to buy your productsProducts with high-quality content sell more! You can manage the content of your products anytime on Seller CenterLazada has professional photographers, journalists and video producers ready to help youStronger!You are the legal owner of the products. Products (including photos, logos, trademarks, industrial design, etc.) are protected by IP rights and distribution rights. You need a valid license to publish and sell your products on LazadaIn the case of improper use of IP rights, distribution rights or sale of fake products, Lazada will takes no responsibility and the contract will be terminatedLets be genuine!

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Manage your Products Content QualityIn order to offer high-quality content, please make sure that your product shows following information:Text:SKU code numberBrand and Product name (please note the naming table)Package contentProduct and package dimensionsLong description (up to 500 words) with correct, exhaustive, persuasive and coherent information!Short description (3 key bullet points)Warranty detailsPrice and shipping fee (if applicable)Images Between 3 and 8 images per SKUResolution of min. 600 x 600 dpi in JPG formatFiles labeled with SKU numberProduct in the center of the image, clearly in focus and covering a minimum of 70% of the size of the canvasImage containing person is not allowed (except for fashion, accessories, health & beauty and sports goods)Reflections should be avoidedWatermarks and picture text are not allowedBackground color consistent, white strongly preferredIf any of these details is missing, the product may not be published on the website!Lets be picky!Naming table

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Manage your Products How can I create a product?

Click Products at the Menu Tab and select Add a Product

Choose a primary category of your productClick Select upon choosing the right product category

Next, click on More Product DetailsClick at Product Description Fill up the product description columnFill in the product informationFields marked with asterisk (*) are compulsoryYou may add 3 additional categories for your product

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Manage your Products How can I create a product? Fill in the Highlights fieldMake sure that you list the core information of your productField must be filled with bullet points

Next, fill in the Whats in the box fieldNext, click on Delivery and fill in the shipping time (min 6 days and max 14 days)

Click on Add another product variation if the product comes in different sizes (e.g. Fashion products)Attention! For colors, you need to create a separate productNext, click on Product Pricing, fill in the SKU, stock and priceYou can fill in sale price if you want to offer a promotion. The sale needs to be scheduled for a specific duration

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Manage your Products How can I create many products?

Click on Products on the Menu and select Import productsClick on the right category and download the excel file

Enter the product details in the file and upload itCopy all the cells from the template

Choose Import Mode: Import ProductChoose the csv fileClick Upload FileDownload Open Office softwarePaste the cells from the template in a new Open Office spreadsheet. Save the file as csv, check Edit filter setting, Keep Current Format and Choose UTF 8 in Character Set and ; in field delimeter

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2 Key Point: please pay special attention to your products with higher sales potential!

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Manage your Products How can I add images?And what happens next?

Click on Products on the Menu and select Manage ImagesClick on the product on Images

You can either drop images or select them from your computerYou can add up to 8 images for one productThe images will be checked by Lazada Content teamYou can check the dimension of your image by clicking the right mouse button

Attention! If your product does not pass the QC, it will fall under Poor Quality. Here you can check the rejection reasonClick on the pencil icon under Action tab and edit whatever is necessary. Afterwards, it will go into QC queue againLazada will check the quality (QC) of your product content. This process can take around 3 to 5 daysYou can check the status of the QC process on Product OverviewProducts with a green tick at the visible column passed the QC and are live on Lazada. Otherwise, there is some QC step pending

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Index

Lazada at a glance

Key topics:Introduction to Seller CenterManage your Products - Content ProductionManage your Products - Price & StockManage your OrdersManage your ReturnsFinancial ReconciliationKey topics checklist

Contact

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Manage your Products Price & StockWith Seller Center you can update your price anytime, anywhere and make sure that your product is better than the concurrence!

Please update accurate stock and price information on SC at least thrice a week

While maintaining confidentiality, your Vendor Manager can analyze your pricing strategy and compare it to that of your competitors

Partner Support Center can help you with the sales forecasting and sourcing planning of your products so that they never run out of stock

Cancellations must be avoided! They have a very negative impact on customers on e-commerce and will be penalized with the commission!Better!

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Manage your Products How can I update price and stock levels of all my products on SC? Click on Products on the Menu and select Import products

Click on stock Update or price update to download excel fileUse text to columns and update the information on the sheetCopy all the cells from the templateIf you dont have it yet, download Open Office softwarePaste the cells from the template in a new Open Office spreadsheet. Save file as csv, check Edit filter setting, Keep Current Format and Choose UTF 8 in Character Set and ; in field delimeter

Choose Import Mode: Update ProductsChoose the csv fileClick Upload File

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Manage your Products How can I update price and stock levels of one product on SC?Click on Products at the Menu TabSelect Manage ProductsAny price update on SC will be shown on Lazada immediately, if the price difference is less than 20% from original price. If the price difference is more than 20%, it will take 3-5 working daysAny stock level update on SC will be shown on Lazada only if the Seller and the Product have been verified. If you change the name or the description of the item as well, it will take 3-5 working days

If you want to update the price, click on Price and update itIf you want to set a promotion, click on Sale Price and update it. Please pay attention to the duration of the promotion! If not, please indicate a 0If you wish to finish the promotion, just change the dateIf you want to update the stock level, click on availability. Stock level means the amount of units in your total inventory, which are reserved for LazadaYou should only indicate on SC the stock which is currently in your warehouse and reserved for LazadaIf you are not interested in selling a product anymore, please de-activate it on the Active column

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1Key Point: keep your prices and stock levels always accurate and up-to-date!

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Index

Lazada at a glance

Key topics:Introduction to Seller CenterManage your Pr