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INSIGHT
People do stuff and boast about it on social media with their own hashtags.
LET‘S USE THEM.
KEY POINTS Social media boasting Watching streams and YouTube Hunting achievements (games) Worshipping INFLUENCERS
PHOTOS, HASTHTAGS AND ACTIVITIES ALREADY EXIST, BUT THEY LACK PURPOSE.
#jimzdrave 9528 #beham 3299
#relax 44 mil. #rawfood 1,5 mil.
#chillujeme 4092 #fitness 10 mil.
#stokujemevonku #healthy 8 mil.
MECHANISM CONNECT & COLLECT
OUR APP
BEHAVIOUROTHER
PROFILES…
SPORTSAPPS
AUDIENCETOUCHPOINTS
Source of insightand information.
Some accessible evenwithout permission.
AUTOMATICALLY COLLECT SELECTED DATA
Use their content for ourpurposes and to give them
benefits.
PART OF LIFE
APP PROFILE
Main CATHEGORIES + progress bar
SPORT – FOOD – HEALTH – RELAX
LINKED to social media profiles
Tagged Instagram/Facebook/Twitterphotos & activities (automatic feed)
Earned BADGES (for boasting)
PROGRESS towards next badge
Activity check buttons(personalised by age, sex…)
Jirka K. 8600
67%86% 0/1
DRINK WATER! SLEPT 8 HRS.
BALLS CHECKEDGIRLFRIEND‘S
BREASTS
VISIT DOCTOR VACATION
6 MONTHS
MONTHLY
DAILY
desktop + mobile
SYNERGYCAMPAIGN FEEDS ITSELF, GOALS ARE ACHIEVED AS BYPRODUCT
OUR APP
BEHAVIOUROTHER
PROFILES…
SPORTSAPPS
Participantsinfluence friends.
AUDIENCETOUCHPOINTS
MOTIVATION
Printed photos withfriends from Instagram
VIRTUAL AND REAL REWARDS & BENEFITS.We can‘t speak about care without providing some.
Merch for opinion leadersand participants
Spotlights of top participants in media
Cooperation bonus points Event bonus points
1+1=3 +500AND MUCHMORE…
APP ACTIVATIONMost natural medium for our entertainment-orientedaudience. Based on KEY INSIGHTS.
FITNESS BOYS • RUNNING GIRLS • BIOHACKERS • LIFESTYLE/TRENDSETTERS
FATTY PILLOW EVA DVOŘÁČKOVÁ JIRKA KRÁL
ACHIEVING GOALS CONNECT & COMPETE
COMPETITION & INVOLVEMENT: COLLECTING POINTS AND BADGES
LEVERAGING INFLUENCERS:YOUTUBERS AND STREAMERS PROMOTE
USING MEDIA: SOCIAL MEDIA AS A BASE TO BUILD EXPERIENCE
USING MEDIA AGAIN: MAGAZINES FEATURE SUCCESSFUL PARTICIPANTS
GOALS ARE ALREADY ACHIEVED. WE JUST NEED GIVE THEM PURPOSE.
TIMING
YOUTUBERS‘ SUPPORT
APPLICATION DEVELOPMENT
Launch: World Heart DayDuration: following years
new badges more functions regular events & offline activities awarding top participants
BUDGET ZERO EXPENSES – BARTER
MEDIA SUPPORT
MEDIA ARTICLES
NEW HASHTAG
THIS PROJECT HAS BALLS.
WHY CHANGE WHAT‘S AWESOME?
„KEEP TOUCHING YOURSELF,NO MATTER THE TOPIC.“