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n l i n e P e r s u a s i o n
B a r t S c h u t z C h i e f P e r s u a s i o n O f fi c e r
O n l i n e D i a l o g u e
a t t h e i n t e n t m o m e n t
E b a y / M a r k t p l a a t s p a r t n e r e v e n t
N o v e m b e r 1 5 t h 2 0 1 2
Behavioral economics
Economic psychology
Consumer psychology
Neuro psychology
Neuromarketing science
Behavioral"finance
Consumer Psychologist
Psychologist
Psychologist
Psychologist
Psychologist
Psychologist
Psychologist Psychologist
Psychologist
Psychologist
Psychologist
Psychologist
Psychologist
Psychologist Psychologist
Psychologist
Psychologist
Psychologist
Psychologist @ B a r t S
Consumer psychologist
Percept ion
Hyper efficiënt information processing: • 11.000.000 pieces of information / second
• 40 reach your clients consciousness
A t a l e o f m u l t i p l e M e m o r i e s
Sensory memory
Working memory Short term memory
Long term memory
The remember ing se l f
Unlimited
Forever
Changes
Significant differences
THE END !
Interpretive
Retrieval = issue
How wonderful is our ratio… really?
Low capacity: Maximum of 3 - 5 pieces of information
Ratio:
Is about ALIBI’S"
(post decision)
We get beaten by a "
1€ calculator
Unreliable: (lying brain)
Our consciousness can’t handle more than 5 choices. 1 choice: “do I click, … or not?” 2-5 choices: “do I click A, or, or …?
> 5 keuzes: “OMG…”
Choice Paradox
And how important? Decisions"
consist for 95% out of
subconscious, emotional brain processes
… and how important !
Affect heuristic:
Make people happy if you sell
them something new. But
scare a bit them if you need
a conservative choice
Emot ion Af fect
Thank you!
Liked it?
Download available at: ondi.me/mp
A n d y o u … … w i l l b e a p s y c h o l o g i s t
@BartS [email protected]
Want more? Check: => onlinedialogue.com online-persuasion.com wheel-of-persuasion.com