OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

UCD China Annual PartyOct.30, 2010

Operational Product

OPER

ATIO

NA

L

PR

OD

UC

T

UCD Say hello

Tommy QIAN Darkly LEE

OPER

ATIO

NA

L

PR

OD

UC

T

UCD What do u think about

Product Operation

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

Relationship

OperationProduct&

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

Product Manager

Product Designer

Product Marketing

Product Operator

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

RelationshipOperationProduct

&

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

OPER

ATIO

NA

L

PR

OD

UC

T

UCD Difference

Operational ProductNon-operational Product

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

• Biz target is target.

• Biz drive.

• Tool product.

• Long term operation.

• Other feed child.

DefinitionOperational Product

OPER

ATIO

NA

L

PR

OD

UC

T

UCD Ur baby

•

•

• Adopted?

OPER

ATIO

NA

L

PR

OD

UC

T

UCD A adopted child

Steve Jobs

“How to live before you die”Stanford UniversityJun., 2005

http://v.youku.com/v_show/id_XMTk2Mzg3NTI4.html

OPER

ATIO

NA

L

PR

OD

UC

T

UCD We can learnStrategy

People

Communication

Business

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

Backto Usersto Business

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

Quantity

3 dimensions

Product

Current users

Potential users

Conversion Rate

Satisfaction Degree

OPER

ATIO

NA

L

PR

OD

UC

T

UCD What we can do…

Product

Improvement

Operation

Methods

Quantity

Conversion

Rate

Satisfaction

Degree

OPER

ATIO

NA

L

PR

OD

UC

T

UCD So,

What do u think

about ur product,

ur product’s operation,

and the operation,

NOW.

OPER

ATIO

NA

L

PR

OD

UC

T

UCD Product Manager

OperationManage a operation team to get more

users and more actions

MarketingSet up a product’s brand and marketing it

Continuous

ImprovementTo modify, to redesign, to do anything for

the changing biz target

StrategyAccording to biz target, make

product and its operation

strategy

DesignProduct design

DevelopImplement product

development

OPER

ATIO

NA

L

PR

OD

UC

T

UCD Product Attributes

Essential May or not

Can not beEnchantment

OPER

ATIO

NA

L

PR

OD

UC

T

UCD Product Lifecycle

OPER

ATIO

NA

L

PR

OD

UC

T

UCD Operational Product’soperation

Marketing

View

Planning

Business Development

Media

Activities

Data Analysis

Market monitor

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

&NEW Relationship

Operational Product’s

OperationProduct

OPER

ATIO

NA

L

PR

OD

UC

T

UCD

better product

better operation

better giraffeDiscuss?

How to plan

How to operate