Optify Mobile Marketing Presentation

Mobile Marke+ng for the Real Time Web Anthony Joseph, VP of Marke+ng, Op+fy Jennifer Wong, Digital Solu+ons Manager, Op+fy

What we’ll cover in this workshop

»  How to: »  Create an App »  Create a Quick Response (QR) Code »  Create a Short Code »  Create a pURL

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Agenda

»  “How to” chapters »  Overview »  Steps »  Addi+onal Resources

»  Case Study »  Recap

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1. HOW TO CREATE AN APP

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What is an App?

An app typically refers to soXware used on a smartphone or mobile device such as the Android, iPhone, BlackBerry or iPad, as in

“mobile app” or “iphone app.”

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Mobile App example – Hello Vino

»  h\p://www.hellovino.com/ »  Different from website »  Limited images > fast loading »  Clear + large text »  Simple design


Did you know…

»  More than five billion apps were downloaded over 2010

»  The average smartphone user spends 667 minutes every month using apps.


Register for an account


Create a new app


Enter URL, RSS or search term


Choose artwork


Populate tabs


Add a custom header


Fill out app info


Publish


Upload to the Android market


Download your App from the Android market!


AddiRonal Resources

»  AppMakr: h\p://www.appmakr.com/

»  App building tools: h\p://jenera+ony.com/mobile-‐app-‐creators/

»  iOS dev center: h\p://developer.apple.com/devcenter/ios/index.ac+on

»  Android dev guide: h\p://developer.android.com/guide/index.html

»  Tools to create an App: h\p://techpp.com/2009/04/27/top-‐10-‐free-‐tools-‐to-‐create-‐rss-‐for-‐any-‐website-‐2/


2. HOW TO CREATE A QR CODE


What are Quick Response (QR) codes?

»  QR codes are 2D images that func+on like barcodes on packaged products, but can contain MUCH more data

»  The informa+on encoded can be text, URL, phone number, SMS message, RSS feed or other kinds of data

»  QR codes are essen+ally pointers to digital content and capture or trigger ac+ons such as »  A link to a website »  Ac+vate phone func+ons including email, IM and SMS »  Connect the mobile device to a web browser on the phone

»  QR codes are read by “QR Code Reader” soXware or phone apps »  iPhone Reader > i-‐nigma »  Android Reader > Barcode Scanner

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Why use QR codes?

»  Quick and easy sharing

»  Portability: You can put them anywhere

»  U+lity: Share large amounts of

content at the right +me »  Boost Visibility: SEO and SMO

»  Social Proof: Quick links to your “authorita+ve instance”

»  Analy+cs: Calls to ac+on Scan to check the conference agenda

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How to create a QR code

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AddiRonal Resources

»  QR code generator: h\p://delivr.com/qr-‐code-‐generator

»  QR code marke+ng ideas: h\p://www.flyteblog.com/flyte/2011/03/50-‐count-‐em-‐50-‐crea+ve-‐uses-‐of-‐qr-‐codes.html

»  QR codes for business: h\p://www.socialmediaexaminer.com/how-‐qr-‐codes-‐can-‐grow-‐your-‐business/

»  QR code readers: h\p://www.mobile-‐barcodes.com/qr-‐code-‐soXware/

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3. HOW TO CREATE A SHORT CODE


What is a short code?

A short numeric code of 5 or 6 numbers that can be used in place of a longer phone number for

messaging.


Text InterACT to 69302

How To Create A Short Code

Why a short code?

Since the codes are shorter, they are easier to remember and u+lize, especially for marke+ng

purposes

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Register


Collect contacts


AddiRonal Resources

»  Tools to create short code campaigns: h\p://trumpia.com , www.textmarks.com

»  Developer tools to build a short code: h\p://www.twilio.com/api/sms/short-‐codes

»  Own or rent your own short code: h\p://www.usshortcodes.com/csc_obtain_a_csc.html


4. HOW TO CREATE A PURL


What is a pURL?

A persistent URL is a web page or microsite that is tailored to an individual visitor through the use of variable fields and pages that are linked to a database that contains informa+on about

each poten+al visitor.


h\p://www.example.com/John.Smith

How To Create A pURL

Why pURLs?

Create a unique website experience for each visitor with content that is relevant and

interes+ng to increase your conversion rate

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Register


Create a new campaign


Add a contact


Create the landing page


AddiRonal Resources

»  pURL generator: h\p://purlem.com/

»  Don’t make these pURL marke+ng mistakes: h\p://crossmedia.typepad.com/cross_media_11_marke+ng/2009/01/top-‐11-‐purl-‐campaign-‐mistakes.html

»  Should you use pURL’s: h\p://www.asaecenter.org/wiki/?Page=Personalized%20URL%20%28PURL%29%20Marke+ng


Wrap-‐up: MarkeRng tacRcs & tools »  Define your goal

»  Encourage ac+ons that support your marke+ng plan »  Give instruc+ons to your consumers. Tell them what they’re going to get for

‘playing’ »  Give reasons to come back

»  Implement & Deliver/Share »  Determine technical requirements & capability: developer vs. 3rd-‐party tool »  Assuage the fears of the technically challenged »  Provide explana+ons about their use and benefits

»  Experiment, Test & Measure »  Study your analy+cs »  Experiment with the size, loca+on, and color of your QR codes »  Refine your tac+cs


Case study »  Created QR code with offer »  Marketed @ tradeshow »  Tracked visitors with Op+fy »  Use to market post-‐event

@Jenera+onY | #InterACThandson 39 »  Learn more: h\p://jenera+ony.com/mobile-‐marke+ng-‐roi-‐qr-‐code-‐experiment/

Recap: Why these tacRcs?

»  Connect people to what’s happening around them

»  Help people find info that relevant to them in real +me

»  It’s fun and convenient for the user

»  Mobile is personal, portable, always with the user and trackable


Thank you!

Anthony Joseph VP of Marke+ng, Op+fy anthony@op+fy.net

Jennifer Wong

Digital Solu+ons Manager, Op+fy jennifer@op+fy.net

www.op+fy.net


Business

Optify Mobile Marketing Presentation