112

Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Embed Size (px)

DESCRIPTION

Aula sobre utilização dos games em estratégias de marketing

Citation preview

Page 1: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 2: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 3: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 4: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 5: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Como aprovar?

Page 6: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

O MUNDO ANTES DA FAZENDINHA

Page 7: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

http://www.johntyman.com/africa/31.html Enkeshui

ENKESHUI

Page 8: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

http://lissnup.wordpress.com/2012/01/07/ Dorna Bazi

DORNA BAZI

Page 9: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

O fator cultural dos jogos

Page 10: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Andreas Stock, Headhunter Europeu, professor da

Gameschool e CEO da Stockjogos

“Pessoas fazem coisas porque são divertidas ou por prazer. Veja como as crianças aprendem. Aprendem através

de brincadeiras e jogos. O mesmo acontece com filhote de animais. Nossa vida é baseada em jogos.”

Page 11: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 12: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Epidemia – Corrupted Blood

Page 13: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

PRIMEIROS GAMES

Page 14: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Batalhas medievais

1. Administrar seus recursos

2. Construir suas estruturas

3. Preparar seu exército

Page 15: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 16: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 17: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

EVOLUÇÃO NA GESTÃO DE COMUNIDADE

Page 18: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 19: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 20: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Pesquisa da Entertainment Software Association

Page 21: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Seria as redes sociais, a nova plataforma?

Page 22: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 23: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 24: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 25: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 26: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 27: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 28: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 29: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 30: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 31: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 32: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Mafia Wars: Snoop Dog

Page 33: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Convites

Page 34: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 35: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Social Games para todos os gostos

Page 36: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Social games, uma evolução

Page 37: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 38: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 39: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 40: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 41: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 42: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 43: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 44: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 45: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 46: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 47: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 48: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 49: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 50: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 51: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 52: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 53: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 54: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

b

Page 55: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

DESENVOLVER

Page 56: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Atributos básicos

Diversão Competição

Visual Recompensa

Page 57: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 58: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 59: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 60: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 61: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Perfil comportamental C

on

qu

ista

do

res • Itens raros

•Medalhas

•Troféus

•Extras

•100%

•Destravar

•Objetivos

•Missões

•Conclusão

Exp

lora

do

res • Segredos

•Áreas escondidas

•Easter Eggs

•Mapas

•Quebra-cabeças

•Códigos

• Informações fragmentadas

Soci

ais •Amigos

•Ajudar

•Comunidade

•Grupos

•Clãs

•Encontros

•Agenda

Ass

assi

no

s •Destruir

•Competir

•Vencer

•Quebrar regras

•Oponentes

•Revolta

•Ranking

•Eventos

•Caos

•Trolls

Bartle Test of Gamer Psychology

Page 62: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 63: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Conquistadores

Page 64: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Exploradores

Page 65: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Sociais

Page 66: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Sociais

Page 67: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 68: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Assassinos

Page 69: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Cuidado com as ideias megalomaníacas

Page 70: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 71: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 72: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 73: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 74: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 75: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 76: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 77: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

user_about_me

friends_about_me

Provides access to the "About Me" section of the profile in the about property

user_activities

friends_activities

Provides access to the user's list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the user's hometown in the hometown property

user_interests

friends_interests

Provides access to the user's list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the user's current location as the location property

user_notes

friends_notes

Provides access to the user's notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded, and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the user's family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the user's relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the user's religious and political affiliations

user_status

friends_status

Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.

user_videos

friends_videos

Provides access to the videos the user has uploaded, and videos the user has been tagged in

user_website

friends_website

Provides access to the user's web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

N/A

Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the "About Me" section of the profile in the about property

user_activities

friends_activities

Provides access to the user's list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the user's hometown in the hometown property

user_interests

friends_interests

Provides access to the user's list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the user's current location as the location property

user_notes

friends_notes

Provides access to the user's notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded, and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the user's family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the user's relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the user's religious and political affiliations

user_status

friends_status

Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.

user_videos

friends_videos

Provides access to the videos the user has uploaded, and videos the user has been tagged in

user_website

friends_website

Provides access to the user's web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

N/A

Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.

Permissões de usuários e amigos

Sobre Atividades

Checkins

Estudo

Eventos

Grupos

Residência

Interesses Curtir

Local

Notas

Fotos

Perguntas

Relacionamento

Page 78: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

user_about_me

friends_about_me

Provides access to the "About Me" section of the profile in the about property

user_activities

friends_activities

Provides access to the user's list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the user's hometown in the hometown property

user_interests

friends_interests

Provides access to the user's list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the user's current location as the location property

user_notes

friends_notes

Provides access to the user's notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded, and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the user's family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the user's relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the user's religious and political affiliations

user_status

friends_status

Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.

user_videos

friends_videos

Provides access to the videos the user has uploaded, and videos the user has been tagged in

user_website

friends_website

Provides access to the user's web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

N/A

Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.

User permission

Friends permission

Description

user_about_me

friends_about_me

Provides access to the "About Me" section of the profile in the about property

user_activities

friends_activities

Provides access to the user's list of activities as the activities connection

user_birthday

friends_birthday

Provides access to the birthday with year as the birthday property

user_checkins

friends_checkins

Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.

user_education_history

friends_education_history

Provides access to education history as theeducation property

user_events

friends_events

Provides access to the list of events the user is attending as the eventsconnection

user_groups

friends_groups

Provides access to the list of groups the user is a member of as the groupsconnection

user_hometown

friends_hometown

Provides access to the user's hometown in the hometown property

user_interests

friends_interests

Provides access to the user's list of interests as the interests connection

user_likes

friends_likes

Provides access to the list of all of the pages the user has liked as the likesconnection

user_location

friends_location

Provides access to the user's current location as the location property

user_notes

friends_notes

Provides access to the user's notes as thenotes connection

user_photos

friends_photos

Provides access to the photos the user has uploaded, and photos the user has been tagged in

user_questions

friends_questions

Provides access to the questions the user or friend has asked

user_relationships

friends_relationships

Provides access to the user's family and personal relationships and relationship status

user_relationship_details

friends_relationship_details

Provides access to the user's relationship preferences

user_religion_politics

friends_religion_politics

Provides access to the user's religious and political affiliations

user_status

friends_status

Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.

user_videos

friends_videos

Provides access to the videos the user has uploaded, and videos the user has been tagged in

user_website

friends_website

Provides access to the user's web site URL

user_work_history

friends_work_history

Provides access to work history as thework property

email

N/A

Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.

Login para integração com Chat

Gerenciar Ads

Criar Evento

Gerenciar Listas

Gerenciar Notificações

Publicar na linha de tempo Responder eventos

Gerenciar Páginas

Page 79: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 80: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 81: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 82: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Advergames – Battle of the Cheetos

Page 83: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Advergames

Page 84: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

• GagaVille in FarmVille, Exclusive Access to Music

Page 85: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 86: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 87: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

MECÂNICA – Informações Fragmentadas

Informações Fragmentadas

Diversão

Desafio

SEO

Exploração

Page 88: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Alternate Reality Games

Quebra-cabeças

Mini games Jogos

Clássicos

Quebra-cabeças

Colaborativos de pesquisa

Missões urbanas Caça ao tesouro

Flash Mobs Grupo

investigativo

ONLINE

MUNDO REAL

INDIVIDUAL GRUPO

Page 89: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

MECÂNICA – Nível

Page 90: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

MECÂNICA – Medo de perder

Medo de perder

Lealdade

Influência

Engajamento

Page 91: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

MECÂNICA – Missões

Missões

Diversão

Lealdade

Engajar

Tempo

Influência

CGU

Page 92: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Recompensas Tarefas

Dificuldade

Investimento

Tempo

Presença física

Poderes especiais

Lucro

Status

Diversão

Page 93: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

STATUS

Page 94: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

COLABORAÇÃO

Page 95: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

BARRA DE EVOLUÇÃO

Page 96: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 97: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

MECÂNICA – Conquistas (Achivements)

Conquista

Diversão

Lealdade

Engajar

Tempo

Influência

CGU

Page 98: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Conquistas (Achivements)

Page 99: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 100: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 101: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Atrair novos consumidores

• Swarm Special

• Friends Special

• Flash Special

•Newbie Special

•Check-in Special

Reter consumidores atuais

• Loyalty Special

•Mayor Special

Page 102: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

MECÂNICA – Combos

Combos e Bônus

Diversão

Desafio

Viral

CGU

Habilidade

Status

Page 103: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 104: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Gamification @ Newgrounds

Page 105: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Crowdsourcing @ Steam

Page 106: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Crowdsourcing @ Steam

Page 107: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 108: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
Page 109: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

RECOMPENSA X ENGAJAMENTO

DIVERSÃO X

VIRALIDADE & ENGAJAMENTO

ENGAJAMENTO X

CONTEÚDO

QUAIS AS RECOMPENSAS?

QUANTO DIVERTIDO É?

QUAL O NÍVEL DE ENGAJAMENTO?

Page 110: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

“SEJA A MUDANÇA QUE VOCÊ QUER VER NO MUNDO” Mahatma Gandhi

Page 111: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Muito obrigado!

Juliano Kimura

[email protected]

www.julianokimura.com

@julianokimura

111

Page 112: Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

Bibliografia • A Bíblia da Inovação – Kotler e Trias

• Enciclopédia da Nuvem – Luli RadFahrer

• A Biblia do Marketing – Kotler & Keller

• http://www.julianokimura.com

• http://gamification.org

• http://games.digitalchocolate.com

• http://www.playfish.com

• http://en.wikipedia.org/wiki/Social_network_game

• http://method.com

• http://www.unilestemg.br

• http://www.inovadoresespm.com.br

• http://www.skylanders.com

• http://www.onlineuniversities.com

• http://www.insidesocialgames.com

• http://www.wcg.com

• http://pt.wikipedia.org

• http://www.buddypoke.com/

• http://investor.ea.com/

• http://www.mpogd.com/

• http://pt.bigpoint.com/

• http://www.puzzlepirates.com/

• http://www.casualgamesassociation.org/

• http://datamining.typepad.com

• http://venturebeat.com

• http://www.youtube.com

• http://mikeabundo.com

112