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Silicon Valley & Startup Feb. 2014 Altos Business Group 9272 Jeronimo Rd. #109 Irvine, CA 92612 T. 408-761-4216 www.altosbusiness.com [email protected]

Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

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스타트업의 미국진출을 위한 전략 세미나가 2014년 2월 18일 개최된다! 스타트업 전문 특허법률사무소인 BLT와 비즈니스전략 컨설팅그룹인 RoA에서는 미국 현지의 스타트업 엑셀레이터와 변리사를 초청하여 미국 ‘스타트업 미국진출 비즈니스, 특허전략 세미나’를 개최한다. 첫 번째 세션인 ‘스타트업 미국시장 진출 전략’은 실리콘벨리 산호세에 위치한 Altos Business Group Inc의 박한진 대표가 나선다. 이번 세미나에서는 박대표가 직접 보고, 듣고, 느낀 미국 시장의 현실과 문제점, 그리고 한국 기업이 미국 시장 진출 시 유념해야 할 부분 등에 대한 가이드라인을 제시할 계획이다. 두 번째 세션인 ‘미국 스타트업 마케팅 성공전략’은 한성철 ROA 마케팅혁신랩 연구소장이 미국 스타트업 기업들의 마케팅 성공사례에 관하여 발표한다. 본 세션에서는 실리콘밸리 성공 스타트업 기업들의 7가지 공통점과 규칙성을 기반으로 스타트업 마케팅 전략을 제시할 예정이다. 세 번째 세션인 ‘스타트업을 위한 특허의 이해’는 BLT특허법률사무소의 엄정한 변리사가 구글, 애플 등 실리콘밸리 성공기업들의 사례를 기반으로, 국내 스타트업의 성장을 위한 특허전략을 제시한다. 네 번째 세션인 ‘스타트업의 미국 특허전략’은 미국 워싱턴 DC의 Lowe Hauptman & Ham, LLP소속 강상윤 변리사(Stanley Kang)가 차세대 SNS서비스 Snapchat, 웨어러블기기 Fitbit, 최근 구글에 인수된 사물인터넷(IoT) 스타트업 nest의 특허를 중심으로 미국 스타트업들의 특허전략을 발표한다. 마지막 세션인 ‘정부지원사업과 보조금’ 에서는 BLT의 김성진 연구원이 스타트업 기업에 직접적인 도움이 될 보조금, 정책자금, 출연금에 관해 설명한다. 참가신청은 http://onoffmix.com/event/23090 에서 가능하다.

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Page 1: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley & Startup Feb. 2014

Altos Business Group

9272 Jeronimo Rd. #109 Irvine, CA 92612 T. 408-761-4216 www.altosbusiness.com [email protected]

Page 2: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

New Venture Incubation Center September 2012

Altos Business Group

Feb. 2014

Altos Business Group (“ALTOSBIZ”) is an US based Korean-American management and business consulting firm specialized in facilitating business relationships between Korean and US companies.

ALTOSBIZ provides Korean companies with resources and in-depth knowledge of US market, business cultures and practical help on how to adapt to, and function in US business environments.

Page 3: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley: Map

New Venture Incubation Center September 2012 Feb. 2014

Page 4: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley : Facts

• Size : 4,800 Km²

• Population : 2.9 Million • No of Hi-tech jobs: 850,000 • Median household Income : $ 88,000 • Asian Population : App. 30% • Koreans in Silicon Valley : App. 40 ~ 50K • More than 1,000 High Tech Company HQs • 22% of US exports ($334 Trillion)

New Venture Incubation Center September 2012 Feb. 2014

Page 5: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley : Waves of Innovation

1st Wave : Defense

(HP, Varian)

1930 1940

1960

1950

1980

1970

2000

1990

2010

2nd Wave : IC

(Fairchild, Intel)

3rd Wave : PC

(Apple, Silicon Graphics)

4th Wave : Internet, Web

(Netscape, Yahoo,

Amazon, Google)

5th Wave : Mobile, SNS

(Facebook, Groupon)

New Venture Incubation Center September 2012 Feb. 2014

Page 6: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley : Eco System

Human Resources

R & D

Idea

Capital

Law & Regulation

New Venture Incubation Center September 2012 Feb. 2014

Page 7: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Friends & Family

22%

Angel 25%

Super Angel/Mini VC

12%

VC 16%

Incubator 6%

Accelerator 5%

Self Funded 13%

Bank 1%

Silicon Valley : Startup Funding Source

65% from Institutions New Venture Incubation Center September 2012 Feb. 2014

Page 8: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley : VC Funds

New Venture Incubation Center September 2012 Feb. 2014

Page 9: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley : Funding Share

New Venture Incubation Center September 2012 Corporate Intro. Aug. 2013

New Venture Incubation Center September 2012 Feb. 2014

Page 10: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

New Venture Incubation Center September 2012 Feb. 2014

Page 11: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley : Venture Capital Financing 2012

TOTAL Amount $ 11.2 Billion

Median Valuation $ 18.0 Million

Median Funding Size $ 3.7 Million

Number of IPO 16

Median IPO Valuation $ 78.4 Million

Number of M & A 128

Median M & A Price $ 54.0 Million

New Venture Incubation Center September 2012 Feb. 2014

Page 12: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley : Funding

Angels &

Incubators

($0-10M)

Seed Funds

($10-50M)

Small VC Funds

($50-250M)

Traditional VC Funds

(>$250M)

Union Square Ventures First Round Capital

SoftTech Garage Tech Ventures

Benchmark Sequoia

Y-Combinator TechStars

FF Angel

FF II

FF I

Funding Process

New Venture Incubation Center September 2012 Feb. 2014

Page 13: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Korean Startups Funded by Silicon Valley VCs

New Venture Incubation Center September 2012 Feb. 2014

Page 14: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

New Venture Incubation Center September 2012 Feb. 2014

Page 15: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

New Venture Incubation Center September 2012 Feb. 2014

Page 16: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

New Venture Incubation Center September 2012 Feb. 2014

Page 17: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Success Story

Gameville USA (2006) Baseball Game : CBS Sportline (2009) Expand to Mobile 2012 : US Sales $ 25 Mil

New Venture Incubation Center September 2012 Feb. 2014

Page 18: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Success Story

BilltoMobile (2008) Technology Transfer Local Fund Raising : $ 9.5 Mil 2011 : Closed deal with 4 telecom majors

New Venture Incubation Center September 2012 Feb. 2014

Page 19: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley can be your Death Valley !

New Venture Incubation Center September 2012 Feb. 2014

Page 20: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley: Real World

New Venture Incubation Center September 2012 Feb. 2014

Page 21: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Dark Side

Lessons…

New Venture Incubation Center September 2012 Feb. 2014

Page 22: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Silicon Valley: Not a Paradise

• Number of jobs is still declining in SV. • Silicon Valley is a small part of the market. • Cost is very high. • Data over insight • You are unknown.. No friend/ No family • Language • Success in Korea is not counted. • Short term result oriented. • Identical incubators & accelerators with cold mind • Fall of Angels

New Venture Incubation Center September 2012 Feb. 2014

Page 23: Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

Doing Startup in Silicon Valley: Final Thoughts

Think collaboratively!

Think globally but act locally!

Think big!

Wealth sharing is important.

Build your own human network.

Make your company always for sale.

Failure is a vital learning process.

Work hard!!! Play hard!!!! New Venture Incubation Center September 2012 Feb. 2014