PebbleStorm“Make Money Through Enjoyment”

DRAFT DRAFT

“Make Money Through Enjoyment”

Who Should Care About PebbleStorm…

• If you’d like to:– Make more money, have more fun & help more people!– Have a say in the how, what, when & where you work– Make money from doing what you love, even while you

sleep, or from Argentina, or from Kauai…– Create profitable businesses with 4 hours of work (I’ve

done this twice already)

Use the Downturn To Your Advantage

• Business has changed• Reflect on your dream business• Finally move on it• Selling/Promotion-> Attraction• Push > Pull

What if you could

Make more $$$,Have more fun

And make a bigger difference

From doing what you love?

Example: Tim Ferriss

• Author #1 Bestseller, “The 4-Hour Workweek”

• “The Indiana Jones for the digital age”

• Travel, mini-retirements, life hacking, Tango, breakdancing, “Trial By Fire” TV show…

• www.FourHourWorkWeek.com

Roadmap To The 4-Hour Workweek

If you love your work, is it still “work”?

Goal: spend only a few hours per week on work you don’t like by creating a business: 1) Out of what you enjoy, and 2) That generates passive income

Aaron Ross

Past• CEO of LeaseExchange: $0• Director at Salesforce.com: $100 Million• ‘Entrepreneur-in-Residence’ at Alloy Ventures: $1B

Current• PebbleStorm: “Make money through enjoyment”

– CEOFlow: “Grow revenue through enjoyment”– DataSalad.com, ColdCalling2.com, Nitro.la…

Why I Created PebbleStorm

What Is PebbleStorm?

PebbleStorm is an organization that helps people “make money through enjoyment” by supporting anyone in their creation of any Dream Business, with: 1) Guidance (blog, book, etc.)2) Monthly conference calls3) PebbleStorm Groups

Where The Name Came From

• Small Pebble• Big Wave

Combines The Best Of…

Capitalism…• Financial abundance• Creative evolution• Satisfying needs

Buddhism…• Happiness• Integrity• Letting go of needs

Align What Makes You Happy

Is your work aligned with your life purpose/Unique Genius?

1) “Leaves” are Fleeting Pleasures that last minutes to weeks, such as the enjoyment from closing a big deal

2) “Branches” are Enduring Satisfactions that last for years, such as a career

3) The “Trunk” is Lifetime Meaning, such as your Unique Genius. This is what most people are missing

4) Everything springs from your Mindset, the “Roots”, the source of health or dysfunction of the entire tree

Align What Makes You Happy

Example: Al Gore

• Al Gore came alive after politics and in doing “An Inconvenient Truth”

• He reconnected with his “trunk”, the environment

• Net worth: >$100 million*

*Fast Company, July 2007

PebbleStorm In Its Simplest Form

Envision your Dream Business & tap into your Unique Genius

Keeping taking babysteps towards creating your Dream Business

Practice patience while it evolves

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2

3

Reflect, Play, Attract, Package, Receive

PebbleStorm’s 5 Steps

1. REFLECT – What is your Dream Business? Unique Genius? 2. PLAY – What is your ‘voice’, and how would you share it

with others? (Blog, events, video…) How would you mash your passions?

3. ATTRACT – Who is drawn in by your ‘voice’? How can you build an audience?

4. PACKAGE – What kinds of products, services can you offer to your audience? (Either from yourself or others)

5. RECEIVE– Income and growth naturally flow to you

Unique Genius Is Your Power

What Is Your Unique Genius?

How can you mash-up your talents,

in ways that you enjoy,

and that are meaningful to

yourself and other?

Unique Genius Examples• Aaron Ross: “Make money through enjoyment”• Yanik Silver, “Make more $, have more fun, give more back”– www.MaverickBusinessAdventures.com

• Steve Pavlina, “Personal development for smart people”– www.StevePavlina.com

• Max Simon, “Instill some stillness in the world”– www.GetSelfCentered.com

• Amy Applebaum, “Help people create lives they can’t wait to wake up to”

– www.BootcampForYourMind.com

• Kacy Paide, “Creating the Centerpiece of Your Success”– www.TheInspiredOffice.com

Sample Questions

• If you didn’t have to make money and could do anything for work, what would it be?

• What are all the things you enjoy doing?• What do people come to you for advice on?• What do people keep telling you you should do?• What are you so good at that you don’t even realize

it, because it’s as natural as breathing?• Who would you help with your business, and how? • At 8 years old, what did you want to do, and why?

A Dream Business: Inspire Yourself!

On a blank sheet of paper, ask yourself “If I was assured of success and could do

ANYTHING for work, I would…”

“My dream business would be…”

How would you make it enjoyable or fun, for yourself & others? What would be your ‘twist’?

“Don’t Let The Bozos Get You Down”

-Guy Kawasaki, Author ‘Art of the Start’

• Easy to spot: the grumpy, cynical people who shoot down all your ideas

• Harder to spot: the "successful bozo" wearing a nice suit

Example: Yanik Silver

• Took a blank sheet of paper and designed his dream business of how to “Make more money, have more fun, give more back”

• Adventure, CEO networking, helping others• www.MaverickBusinessAdventures.com

My Dream Business, PebbleStorm, helps others create their own

Dream Businesses.

…while working when, how, with whom and from where I want.

Example: Aaron Ross

Mash Your Passions

How could you combine your favorite things all into one business?

Yoga + poetry + travel + X = ?

Example: Adventure Yoga Retreats

• Ted McDonald combines yoga, world travel and excursions

• The beaches of Fiji, horseback riding in Patagonia, safari in Africa…

• www.AdventureYogaRetreats.com

YOU Are Your Own Worst Enemy

• “I don’t have a great idea”• “I don’t have any time”• “I don’t have any money”• “My friends & family

discourage me”• “I’m not an entrepreneur”• “I can’t focus”

• “What if I fail?”• “I’ve never done this”• “I didn’t go to Stanford”• “I don’t know where to

start”• “I’m not special enough”• “I don’t have connections”

I Designed PebbleStorm For ANYONE

• You don’t need much time (just a few hours per week or month)

• You don’t need money • Or even ideas, support, connections…• Everyone feels the fear (yes, me too)

YOU are the only thing holding yourself back from making money through enjoyment!

I Designed PebbleStorm For ANYONE

All you need is to be able to:1. Be authentic with yourself,2. Take babysteps, and 3. Practice patience

I’ve proved this works through my own personal experience

Examples: Aaron RossI’ve been planting seeds for businesses for 2 years, taking

advantage of my Unique Genius(es)

Time per business per week: 1-4 hoursStartup capital required: $10 (for the URL)

Examples: Aaron Ross

• At the Receive step• Generates $2,000 per month in passive income• Created it with 4 hours of work• It’s a “business mashup” that offers a product of my partner,

Brian Mackley, to my sales & marketing audience

DataSalad.com: “Fresh B2B Marketing Data”

Examples: Aaron RossColdCalling2.com - “Create predictable revenue”• At the Package step• For sale: “Success Kits” for sales reps and managers• Offering it to my existing sales & marketing audience• Profitable day 1, after creating the site and product in 4 hours

Examples: Aaron Ross

CEOFlow - “Grow revenue through enjoyment”• ‘PebbleStorm for CEOs’• At the Attract / Package steps• Monthly CEO meetings in San Francisco, Los Angeles

Examples: Aaron Ross

Nitro.la: “Getting more companies funded in Greater Los Angeles” • A non-profit mentoring network with USC, CalTech, UCLA• At the Attract steps• My salary: $0, but –• I get to help entrepreneurs, & attract CEO & VC audiences

Don’t Quit Your Dayjob

• Starting from scratch, it can take 1-3 years to receive enough (non-consulting) income from your businesses to support yourself

• Your dayjob, or other source of income, gives you the breathing room to let your businesses evolve authentically

Fun & Play Are Great Business!

How can you add fun to work for yourself, your

employees and your customers?

Even with something simple, like sketching?

Example: Zappos!

• Ranked #23 on Fortune’s Best Companies to Work For• Zappos’ revenue was more than $1 Billion in 2008

• “Zappos avoids serious titles & uses parties, parades and decorations to open up trust and communication between depts…and to bring customers in on the fun.”

The Golden Rule

“Always follow your enjoyments”

Every day, find ways to domore of what you enjoy,

and less of what you don’t

The Golden Rule

Not enjoying something at work? Shoot it with an “ARROw”…– EliminAte: what if you just didn’t do it?– Redesign: how can you change it to make it more

enjoyable? What’s a better alternative?– Reframe: how can you find ways to look at it

positively?– Outsource: can someone else do it?

The “Hard” Work of PebbleStorm

• The hard work is not about hours or effort• It’s the ‘inner’ hard work of:– Commitment to yourself, rather than sacrificing

for others– Letting go of limiting beliefs & neediness– Letting go of ego – Patience

Be Patient

Doubling the temperature

won’t bake a cake faster

Patience: Enhances clarity

Increases enjoyment

Creates time

Example: “Ideas Bowl”

• Write one idea per post-it as you have them• Toss into a bowl (or envelope or…)• Go through the pile every few weeks• Toss 80-90%+ as duplicates, dumb or irrelevant• Savor the time created by not working on them

Patience becomes easier with practice. I’ve been working on it for two years!

Making The Transition

• Roadmap• Treasure Map

PebbleStorm In Its Simplest Form

Envision your Dream Business & tap into your Unique Genius

Keeping taking babysteps towards creating your Dream Business

Practice patience while it evolves

1

2

3

Act Small

Take a babystep, no matter how small, at least once per month.

What can you get done in an hour or three?

Examples of Babysteps

• Meet for lunch or dinner with friends to share ideas• Brainstorm business names• Buy some URLs• Write & reflect on your dream business or Unique Genius• Write out a list of blog topics or event ideas• Storyboard a video or presentation• Sketch an image• Draft a website from scratch, for free, on

www.WordPress.com or www.Synthasite.com – I built www.DataSalad.com in a few hours

I’m a Bridge

Example: Onna Young

• 9 months ago:– Struggling saleswoman

• Today– Successful sales job (main income)– CEO of ColdCalling2.com– Marketing group– Mananonymous– etc

Option 1: Self-Study

• Explore your Dream Business & Unique Genius by writing & talking with friends– Worksheet on PebbleStorm.com/Get-Started

• Get a group of entrepreneurial friends together monthly, say for a potluck dinner

Take a babystep of any kind – just do something!

Option 2: The PebbleStorm Program

• Description

Find out more, hear samples, and sign up at

www.PebbleStorm.com/Get-Started

Option 3: Special Situations

• Description

Find out more at

www.PebbleStorm.com/Get-Started

Thank You!

Find out more up atwww.PebbleStorm.com/Get-Started