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This presentation serves as an introduction to the concept of personal branding. Attendees created a 'brand' out of themselves - using their passion to define who they are and how they wish to be perceived by others. They took their passion and developed it into stories that they told about themselves, which they used to create their personal elevator pitch and a 160 character bio (short enough for an SMS).
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Personal BrandingProfessional Development series by DSO
Tuesday, November 22, 11
Tuesday, November 22, 11
Brands we know
Tuesday, November 22, 11
Personal Branding
Perception
Stories
Tuesday, November 22, 11
1901 1907 1972
(c) 2000 Estate of Pablo Picasso/Artists Rights Society (ARS), New York
Tuesday, November 22, 11
Why is this important?
• Freelancers, Bloggers, Entrepreneurs..
• Job hunters!
• Stand out from the crowd
• Attract the people you want attention from
• More clients, more sales, more profits, more visitors, and much more opportunities!
Tuesday, November 22, 11
Great!Where do I start?Let’s take a look at developing your brand.
Tuesday, November 22, 11
Who are you?
• What’s your passion?
• What are you good at?
Tuesday, November 22, 11
Craft an elevator pitch/personal bio.
• Tell us about yourself in 30 seconds.
• Write about yourself in 160 characters.
Tuesday, November 22, 11
Support your brand!
Tuesday, November 22, 11
Done!How do people find me?Let’s take your brand and market it.
Tuesday, November 22, 11
Baby steps
• Tell people about about yourself
Tuesday, November 22, 11
Baby steps
• Tell people about about yourself
• Send that message you just wrote
Tuesday, November 22, 11
Business Cards?
• Your face when you’re not there!
• Name, company, contact info.
Tuesday, November 22, 11
Let’s take you online.
• Google yourself!
• Make sure what comes up there is you.
Tuesday, November 22, 11
Tuesday, November 22, 11
Make a blog!
• A blog is just a quick and simple website
• Post about the stuff you like
• Get noticed online!
Tuesday, November 22, 11
Tuesday, November 22, 11
Social Media?Facebook, Twitter, et. al.
Tuesday, November 22, 11
Tuesday, November 22, 11
Global Development is...
Tuesday, November 22, 11
Global Development is...
Stories
Governance
HealthcareEducation
Poverty Reduction
Gender Equality
Disaster Preparedness
Infrastructure
Economics
Perception
Environment
Tuesday, November 22, 11
