KEEP YOUR SEAT FILLED‘’Meet new clients and keep them coming back’’.

PROBLEM

ClientIndividual stylists and salons

Limited online presence

No proper booking method

Limited automated communication with

customers

Inability to increase traffic

CustomerAfrican women between 20 – 45 years

Lacks mechanism to choose a hairstyle that suits them

No connection to the best hairstylists near them

Lack of access to reviews and ratings of hairstylists

SOLUTIONPic-A-Doo APP AND WEBSITE

“Find the Right Style and the Right Stylist, at the Right place, for the Right price.”

CONSUMERS

SAVE TIME

Book anywhere/anytime.Stylist can come to you

SAVE MONEY

Stylist competefor their business

GREAT WORK

Stylist work hard for great reviews

STYLIST

Proper booking method + automated

communication

GROW FASTER

Great reviews + great prices = more work

Online presence and increased

traffic

PRODUCT

Sign Up Find Your Stylist

Log In to community

Search will include: -Hairstyle-Location

Create an Account-Add Your Prices-Manage yourself-Get Reviews-Start growing your business

PRODUCT

View the stylists profile

View stylists services

Book an appointment

Additional services include: -Hairpiece Sales-Nails

View stylist:-Portfolio-Reviews-Pricing-Duration of Style

GET DIRECTIONS: -Stylist comes to you-You go to stylist

BUSINESS MODEL

3% Commission

Hairpiece retailers

R59.99

Individual hairstylistssubscription

R399.99

Salon monthly subscription

Pricing will be geared for growth after our BETA Stage

TRACTION

24 Stylist & 3 Salons

Stated they would sign up to our service if it was available as an App

205 Users visited our website in the last 15 days

3350 likes on facebook

Competitions2nd Place- TIA Basic tech

entrepreneur programmeTop 8 – Seedstars Durban1st place –TIA Pitch Den

3rd place – ILO Enterprize Challenge

Media MentionsGagasi FM

Ventureburn

MARKET SIZE

R9.7 Billion SA Hair Industry

Total Haircare Industry$500 Billion +

$6.1 BillionAfrican hair industry

9 out of 10 SalonsIN DURBAN

RentalR1 000- R5000

1032 women out of 1210

COMPETITION

More Convenient

Less Expensive

More Expensive

Less Convenient

GROWTH STRATEGY

REFER A FRIEND Get 1 free style for 15 friend

MARKETING & SALES

Acquiring customers

CUSTOMER SERVICE

Keeping customers

PRODUCT DEVELOPMENT

Staying competitive

ONLINE MARKETING SEO, SMM, CONTENT

ACTIVATION CAMPAIGNS Tertiary campuses Activations

INDUSTRY FAIRS Attend Hair Conventions

SERVICE REPS Active Customer Representatives

COMMUNITY BLOG WE-PICADOO.COMA social platform for customers to: - learn about how to treat their hair, - interact with each other about issues faced when doing their hair - and exchange reviews of stylists

CONSUMER PRODUCT ADVISORY BOARD Advise us on consumer likes and needs

INDUSTRY ADVISORY BOARD Advise us on industry needs and changes

INDUSTRY ACADEMIES Work with Beauty Academies

MARKET STRATEGY

CameroonNigeriaKenya

Emerging Markets

Similar market trend

+Customer behaviour

CITY OF DURBAN

Annexure A Income statement

Details Year 01 Year 02 Year 03

Subscription income R 358 800,00

R 430 560,00

R 516 672,00

Booking income R 0,00 R 360 000,00

R 432 000,00

Gross Profit R 370 800,00

R 790 560,00

R 948 672,00

Expenses R 689 051,50 R 560 149,00

R 681 978,80

- 9 Jobs R 366 000.00 R 372 000.00 R 468 000.00 - Sales & Marketing R 152 500.00 R 49 000.00 R 47 000.00 - Customer Service R 38 400.00 R 46 080.00 R 55 296.00 - Products & Development R 114 151.50 R 71 469.00 R 85 762.80 - Misc. R 18 000.00 R 21 600.00 R 25 920.00

Net Income -R 318 251,50

R 230 411,00

R 266 693,20

FINANCIALS

Start-up Expenses 689 051,50Our contributions 25 300

Customer CAC 56

Customer LTV stylists 720

Customer LTV salons 1800

FINANCIAL SUMMARY

TEAM

MVP 05/2016Customer pitches 01/2016 Beta-release 10/2016 Lift-off 02/2017

ROAD MAP

FUNDING

Bootstrapped

690K FUNDING NEEDED

TO

•Reach R1M in sales•Scale/refine marketing/customer acquisition•Scale customer service (detailers)•Scale infrastructure

THANK YOU

www.picadoo.co.za / info@pic-a-doo.com +27 31 823 3524

“Beauty Made Easy”

PicAdooPicADoo_ZA @PicA_Doo PicADoo_ZA

NEEDS ANALYSIS

9 out of 10 salons rent out workstations to individual stylists9 out of 10 salons don't have a booking system10 out of 10 stylists have smartphones10 out of 10 stylists accept walk-ins

Their main sources of marketing is W.O.M and social mediaTheir clients have jobs and some are studentsThey use various products

FEATURE

ProfileOnline booking Manage your day-to-day operationsManage your business on your phoneGrow clientele

ANALYTICS & ADD-ONS

Monitor :Appointments bookedScheduled times and gapsRevenue with projectionsTraffic on profileRemindersLink social media account with profile for growth