Please Pet My Kitty

Please pet my kitty

Crowdsourcing hits the pets!

#CSWVenicewww.petme.it

Why do we love pets?


Why do we love pets?Because they:

• make us smile (93%) • keep the family together (91%) • encourage us to spend more time

within our family (87%) • relieve anxieties (84%) • help us divert from the crisis (81%)

• are fun to watch on YouTube (100%)

(ASSALCO - Zoomark 2014)


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It’s a pets’ world

UK: about 1 pet per household.

USA: more than 1 pet per household.

www.petme.it

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Members of the family

A US survey revealed that pet owners are far more likely to buy a gift for their pet (69%) than for their significant other or spouse (61%), their kids (42%),

friends (10%) or co-workers (3%).

www.petme.it

Word of snout• “My pet sleeps in bed with me” (more than 60%) • “I receive the most unconditional love from my

pet (82%) more than my significant other or spouse (9%), kids (7%), or best friend (1%)”

• “My pet gets more kisses on a daily basis than my significant other” (80%)

• “The best way to describe my pet is ‘soul mate’” (47%).

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"Today more than ever, we know that pets are treated as members of the family” (Glen Moore, VetIQ vice president of marketing)

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What about Italians?

• 55.3% owns one of more pets, (+14% than in 2012).

• Dogs are preferred by families with children, while singles dig

cats.

• 1 out of 2 spends less than 30€/month on them; 1 out of 5 spends more than 51€ per

month.

www.petme.it

We are familyIn Italy, the relationship between owner and

pet has turned to “friends”… and even “relatives”. 92% say they couldn’t live without their pet: dog owners over 55 years old say they’d do anything to bring

their pets on holiday with them. In Italy too, pets are already part of the family.


New needs for Fido

New needs arise: • pet food (the pet food market

in Italy alone is worth €1,7B) • veterinary aid • care & assistance

The “pet economy” is estimated to grow at a rate of 7% per

year during the next 20 years.


Don’t leave him alone!Nobody would want to leave their pets

alone, but there are certain cases in which you just can’t bring them with you:

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Business trips

…plus birds, fishes, hamsters (…or iguanas)

don’t really like to be moved!

Holidays abroad

Museum visits

Hospitalizations

Hotels or restaurants which are not pet-friendly

www.petme.it

Where it all beganBack in 2013, me and Alice Cimini

decided to take a one-month road trip to the US. So we:

• found a flat in Brooklyn with AirBnB • rented a car with Rentalcars • decided where to dine along the way

with TripAdvisor… • …and where to sleep with Booking.


There was just one thing we couldn’t find via the internet: a pet-sitter for our

two cats.

Technology + caring =

We imagined a place where pet owners were able to find the ideal sitter for their cats or dogs, but also for fishes, hamsters or esotic animals. It had to be:

free fast easy to use widespread …and, most important of all, caring.


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What is PetMe?PetMe is the first Italian crowdsourcing-based

community for pet lovers, where pet owners and pet-sitters get in contact.

With almost 10.000 registered users and 6.000 pet-sitters, PetMe is the best place to find your ideal pet-sitter.

www.petme.it

How it works

(it’s in Italian only, but we’ll soon conquer the world and go bilingual)


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Give and takePetMe is a marketplace based on mutual

trust and common values. The pet owner chooses and books a pet-sitter to commit his

or her beloved pet. In return, the pet-sitter guarantees:

• expertise • dedication • peace of mind • love & passion

www.petme.it

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A petsitters’ identikitGender: woman Work: students or unemployed. But with professionals steadily growing. Live in: big cities in the North of Italy Web friendly: yes Pets for them are: their true passion. Why on PetMe? To try and make a job out of their passion

www.petme.it

Who’s who: our petsittersWhat’s their age…


Who’s who: our petsitters…and where they live.

LombardiaLazio

PiemonteEmilia Romagna

ToscanaVeneto

CampaniaSicilia

LiguriaPuglia

Friuli-Venezia GiuliaMarche

SardegnaUmbria

AbruzzoTrentino-Alto Adige

CalabriaBasilicata

Molise0 350 700 1050 1400


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A pet owners’ identikitGender: woman Live in: big cities of the North of Italy Web friendly: yes, mostly Their pet is: like a 2 years old child… no matter how old it is! Why on PetMe? At first to try it out, then because they find assurance, caring and real support

www.petme.it

What’s their age…

Who’s who: our pet owners


Who’s who: our pet owners…and where they live.

LombardiaLazio

PiemonteEmilia Romagna

ToscanaVeneto

CampaniaSicilia

LiguriaPuglia

Friuli-Venezia GiuliaMarche

SardegnaUmbria

AbruzzoTrentino-Alto Adige

CalabriaBasilicata

Molise0 300 600 900 1200


#CSWVenice

PetMe, pet safe?Crowdsourcing is always risky (well.

almost). What we do to be less risky:

pre-meeting with the pet-sitter free vet assistance during the

whole pet-sitting service refund guaranteed

reviews on-site pet-sitters’ training (with OPSI)

www.petme.it

Fun case historiesGiuliana from Milan had a relative

hospitalized in Udine. Claudia sitted her dog.

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A customer of Carmela’s travel agency in Verona has to be in Vinitaly,

which doesn’t allow dogs. PetMe found her Emanuela.

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Fun case historiesSilvia and his son from Milan were

both sick with gastroenteritis. Marina helped them with their dog.

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Monica from Gambolò wanted her dog to be at her wedding: Francesca took care of everything (except for the

bouquet).

www.petme.it

Lil’ takeaways• Pet owners prefer competence to friendship

or acquaintance (and spend accordingly) • Pet-sitters, even when amateurs, are caring,

professional and reliable • The petsitting need isn’t anymore seasonal,

but “instant” • Pets are like cherries: once you start looking

after one, you can’t say no to another one!


Is it about time?

• DogVacay (US) raised $25M in November, 2014

• Rover (US) raised $25M in March, 2014

• Bibulu (ES) merged with Dogbuddy (UK)

• PetMe (IT) scored its first 1K booked nights (in less than 1 year)


#CSWVenice

The pet economy is roaring!

Thank you.

www.petme.it