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Politics & social media

Politics & Social Media

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'Politics & Social Media' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.

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Page 1: Politics & Social Media

Politics & social media

Page 2: Politics & Social Media

USA elections 2012

Page 3: Politics & Social Media

Not a political but a digital war!!

Page 4: Politics & Social Media

And we allAnd we allknow who WON!know who WON!

Page 5: Politics & Social Media

Obama and Romneycollectively spent$54.5 Million on

digital advertising…

Page 6: Politics & Social Media

Obama alone raised $690 million online

Page 7: Politics & Social Media

Egyptian revolution or a

twitter revolution??

Page 8: Politics & Social Media

“Tweeting played a role in the

emergence & articulation of the

political identities.”

-Book tweets from tahrir

Page 9: Politics & Social Media

How true is it for India?

Page 10: Politics & Social Media

”Internet is the new ‘nukkad’ where ideas are shared & opinions formed & spread.”

1,975,300+ FOLLOWERS 2,237,300+ likes

-Narendra Modi

Page 11: Politics & Social Media

“Nobody can now ignore social

media given the influence it exerts in politics, business

and society.”

1,847,570+FOLLOWERS 42,130+ likes

-Shashi Tharoor

Page 12: Politics & Social Media

Most mentioned indian political leaders on twitter

10,49,063

3,41,937

1,56,9701,41,451

1,10,940

Jan 2013 to Apr 2013

Page 13: Politics & Social Media

“Facebook users could swing the result in 160 Lok Sabha constituencies”

-The Hindu

Page 14: Politics & Social Media

India – a digital overview

Page 15: Politics & Social Media

150 million internet users in india

Page 16: Politics & Social Media

65 million Indiansare on Facebook

Page 17: Politics & Social Media

16 million Indiansuse Twitter

Page 18: Politics & Social Media

70% of theIndian YouTubeusers arebelowthe age of35 years!

Page 19: Politics & Social Media

Around 38 million first time voters on Facebook

Page 20: Politics & Social Media

vs

BJP Congress

Page 21: Politics & Social Media

More than 1 Million fans on the official Facebook page!

Page 22: Politics & Social Media

88,200+ Followers

Page 23: Politics & Social Media

Active BJP leaders on Twitter

Sushma Swaraj

566,100 +followers

Narendra Modi

1,977,500+ followers

Shivraj Singh Chouhan

57,500 +followers

Page 24: Politics & Social Media

More than 70 thousand fans on the

official Facebook page!

Page 25: Politics & Social Media

Digvijaya Singh 64,200 + Followers

1,847,500 +

Followers

Dr.Manmohan Singh

684,400 +

Followers

Page 26: Politics & Social Media

Social Squared is a full service

digital media agency from

Mumbai, India.

Founded in 2010 by IIM Alumni,

we are a young team of digital

media enthusiasts, hackers &

marketers.

022-42645743 | 9619197705 I 9819022035

[email protected]

210, V-Mall, Next to Sai Dham, Off WEH, Thakur Complex, Kandivali (E), Mumbai-400101

www.socialsquared.in

Thank You