Helpful social media marketing tools and tips for HVAC dealers. Brought to you by Tracy Mar
Text of Powerful and effective marketing
1. Powerful & Effective Marketing for HVAC Contractors the
kind that helps you hit your mark!
2. A Day in the Life We know your days are BUSY! When you race
the clock every dayhow much time do you really have to spend on
marketing? Challenge: set a goal to devote some time every day /
every week for marketing
3. Thought You Might Like to Know Most effective emotion to
create when building a marketing message is CURIOSITY
4. Thought You Might Like to Know Toll-free numbers are more
effective than local numbers Vanity number are the best (*remember
to include digits along with letters though!)
5. Before you startThings to consider: What is my goal? What
are my resources? How will I track results?
6. Find the Right ToolsEnjoy Success
7. Get out your phones!
8. Customer Referral Program Referrals are the #1 way to
attract new customers 90% of consumers trust peer recommendations
(only 14% trust ads) Two elements for a successful program: 1.
Build an arsenal of testimonials 2. Make it easy for them to refer
your biz Consider incentives Create an easy to use form
9. Customer Referral Program Why? Better leads Referred
customers are less price sensitive When? Not when presenting the
bill Timing is important and will vary Do not ask if they havent
had a chance to experience your services Not everyone is a referral
candidate
10. Customer Referral Program How? Consider incentives for BOTH
the customer making the referral and the new customer Consider
greater rewards for a higher number of referrals An example: Hey
Bill, thanks again. By any chance, do you know anyone who could
benefit from my services?
11. Customer Referral Program How? Hey John, you work at ABC
Company, right? Do you know anyone at your company that might
benefit from my services? Maybe a new homeowner who needs a heating
or cooling system? Give them a frame of reference Tell them what
kind of customer would be good for you
12. Customer Referral Program How? Mary is thanking you for
your service and raving about what a nice job you didand your techs
were SO clean while they workedthis is your cue! Thanks Mary! I
really appreciate it. We work hard to keep our customers happy and
keep their homes clean. I have heard some real horror stories out
there. Hey, if you know anyone having a rough time finding good
quality service and clean workers, please feel free to have them
call us.
13. Customer Referral Program
14. Maintenance Agreements Next to the added revenue they
create, the biggest reason to offer maintenance agreements is to
build loyal customers Can reduce the impact of slow times Steady
work keeps your technicians sharp
15. Maintenance AgreementsA few tips: WHAT: Offer aggressive
tune-up specials WHEN: about 3 weeks prior to your lowest call
traffic days during the off season 1 in 24 will need an equipment
quote!!! At the conclusion of the tune-upoffer M.A. (correctly) and
close the deal 2-step method which is 600% xs more effective
16. Maintenance AgreementsAssuming: Anyone like math? There are
5 busy months each year You can sell 1 M.A. per week during busy
months Average M.A. is $175You can generate an extra $3500 in one
year
17. Are the Yellow Pages Dead?
18. Commercial for online If you are not building and
monitoring your online presenceyou are missing out! 90% of
consumers use the Internet to locate and research contractors What
is the Internet saying about YOU?
19. Commercial for online Social media is NOT NEW!!! A few new
tools!
20. Commercial for online You will not make money with social
media tools!!!! You build relationships and credibilityand THAT
will make you money!!!!!!
21. Cool Tools Google Keyword External Tool Google index
site://http://www.2-jsupply.com Multiple Datacenter Rank Check Tool
http://www.seologs.com/dc-rank-check.html Google Alerts
22. Google Site Index
23. Google Places Free! Free! Free! Easy! Business listingand
so much more! Offer promotions + coupons Photos of technicians and
vans/trucks Link it to other sites
24. Be sure to verify your account Phone call, or postcard
25. YouTube
26. YouTube Free! Free! Free! Easy! YouTube is the 2nd largest
search engine in the world (Google is #1)! It is not just for
posting funny videos Make a name for your business on YouTube HVAC
tips for homeowners
27. YouTubeStill not convinced? Over 3 billion videos are
viewed daily More than 50 percent of videos on YouTube have been
rated or include comments from the community
28. YouTubeStill need more? Rising through the ranks. Google
owns YouTube, theres the added benefit that a video on YouTube
automatically goes into Googles search engine. Videos tend to
catapult to the head of the line. Its a great way to increase your
site visibility in the rankings. Spare your own site the bandwidth
drain of streaming video.
29. YouTube Make sure your videos direct visitors to your site.
Tens of thousands of viewers watching your videos sounds great,
unless they have no direction to find your business afterwards The
base age demographic for YouTube is 18-54.
30. Facebook
31. Facebook Free! Free! Free! Easy! If FB were a country, it
would be the 3rd largest in the world! FB tops Google in weekly
online traffic in the U.S. 500 million unique users in one day
32. Facebook Over 1 million new users weekly More than 1/3 are
outside of college Fastest growing demographic is 55-65 year old
females Avg. user has approx. 120 friends
33. Facebook 3 out of 5 divorces are blamed on Facebook Be
patient! Sales cycle is about 3xs longer on FB because it is a tool
for building a relationship Ranked as #1 most beneficial social
media site by small biz owners Why do you want
34. FacebookThings to consider whenposting: Use keywords that
are relevant to your business they are searchable by Google Give
your fans a reason to Like you 80% of social media users are
looking for freebies or discounts 70% want you to solve their
problems
35. Inspiration
36. Twitter
37. Twitter
38. QR Codes Free! Free! Free! Easy! Create them online-
Goqr.me Easy Tracking Link to exclusive offers or send more traffic
to your other websites
39. QR Codes You have a QR codenow what? On your business card
On your company vehicles/shirts Door hangers Mailers- track the
success of your ad Signs
40. QR Codes
41. QR Codes
42. QR Codes
43. QR
Codeshttp://www.polleverywhere.com/multiple_choice_polls/LTEzMDgzODM5Mghttp://www.funcode-tech.com/LOGOQR_Encoder_en.aspx
- does images in the
centerhttp://www.racoindustries.com/barcodegenerator/2d/qr-code.aspxhttp://www.mobilefish.com/services/qrcode/qrcode.php
- color & images
44. LinkedIn
45. LinkedIn Create a company page Ask for recommendations
Enhanced search benefits Networking with other small businesses
Recruiting
46. Whats else?
47. 2Js Contractor Marketing Program Relationship with
Progressive Printers Fast and cost effective Template-based options
with customization Maintenance Brochure Contractor Spotlight
Accessories Brochure
48. 2Js Contractor Marketing Program
49. 2Js Contractor Marketing Program Customizable: logo address
licenses, accred. color bars
50. 2Js Contractor Marketing Program Customizable: Pricing
lines