USMPCurso: Actividades I

Alumno: Iván Chang

Modulo III

Tema: Capacitación Motocicletas

Motorcycles Market Evolution - Perú

2100030000

4900063299

92000

129890

167165158218

222289

255044

290000

320000

4760 5994 9027 117851822128886 384583826751704

6262175000

100000

22.7%

20.0%18.4%18.6%

19.8%22.2%

23.0%24.2%

23.3%24.6%

25.9%

31.3%

0%

5%

10%

15%

20%

25%

30%

35%

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

02 03 04 05 06 07 08 09 10 11 12F 13F

Total Market Honda MS

Lima Market Profile

LIMA TotalPopulation: 7,846,742Average Income: $ 487 (Inei)

Main events 2011:•Saturated Market V3R.• More than 300 brands of Chinese brands•There is a high perception of insecurity in handling V2R..•Financial institutions with new rigurous credits analysis.

Cono Norte

Cono Este

Cono Sur

Lima Metropolitana

Population: 2,313,988

Average Income: $ 336 (Inei)

Population: 1,191,344

Average Income: $ 389 (Inei)

Population: 2,017,790

Average Income: $ 299 (Inei)

Population: 2,323,658

Average Income: $ 535(Inei)

Lima in pictures…

Lima Metropolitana Cono Norte

Cono Este Cono Sur

Concesionario DistritoAutoespar ComasAutoespar IndependenciaAutoespar AteDesert Sport Racing MirafloresGrupo Pana San MiguelMotopower SurquilloMotopower AteMotoperformance SurquilloConcesud Villa el SalvadorConcesud San Juan de MirafloresMotos Puente Piedra Puente PiedraImportaciones Reynoso San Martin de PorresCARSA AteCARSA ComasCARSA San Juan de LuriganchoCARSA Proceres 2 SJLCARSA San Martin de PorresCARSA VentanillaCARSA Villa el SalvadorCARSA Villa María del TriunfoCARSA Lima (Jr. De la Union)CARSA San Juan de MirafloresCARSA HuaycanV Motors IndependenciaV Motors ComasInversiones LACOR SAC San Juan de Lurigancho

Coverage:

V2R type of use:

80% work

20% personal transport

Credit and collections

Delivery

courier

Security

Gas distribution

Agriculture supervision

Main competitors - Lima

Sakimoto

Fenix

Bajaj•Market Share: 26%

V2R: 8%V3R: 38%

•Main model: Torito 2T (S/.8,758 $ 3243 regular price) Pulsar 135 (S/.4,990 $ 1848 regular price)•POS: 34

•Market Share: 8%V2R: ----V3R: 12%

•Main model: SK 150 (S/.4,890 $ 1,811regular price) •POS: 18

•Market Share: 7%V2R: ---- V3R: 11%

•Main model: FENIX 125 (S/. 5,130 $ 1,900 regular price) •POS: 17

•Market Share: 8%V2R: 19%V3R: ---

•Main model: RTM 150 G (S/.3,200 $ 1,185 regular price)•POS: 21

RTM1 2

3 4

Main Events

• MS 2013 Target 15%• Aumentar la cobertura actual en los distritos

donde no tenemos presencia (Ventanilla, Carabayllo, Rímac, El Agustino)

• Aumentar la conciencia de marca (valor de marca).

• Apoyar el lanzamiento de nuevos modelos: 3Gmotokar 150cc, CBR 250R.

• No Utility markets push (CB series, CBR250).