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Presentatie vergelijkende studie b2b e-commerce websites
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E-commerce
Laurens Neyt
Daisy Schellinck
Sarah Vrielinck
WWW.
Table of contents
The world of e-commerce
FashionUnited.com
Ariba.com
AeroXchange.com
Logifurn.nl
Conclusion
• Comparison
• Do’s and don’t’s
Welcome to the world of e-commerce
FashionUnited.com
FashionUnited.com
General
Digital marketplace
EDI-system
Examples
Web shops
eServices
Kaplan & Sawhney
Price model
General
Companies in the fashion business
• All kinds of:
• clothes
• shoes
• sport
• accessories
Retailers suppliers
Digital marketplace
S
S
S
DM
B
B
B
Digital marketplace
Membership
Information exchange
EDI-system
Electronic Data Interchange
Trade more efficiently
• Fewer mistakes
• Quicker arrive
Examples
INNO
MAKRO
Webshops
Management of the e-shop
5000 retailers
Webshops
most important advantages
• better service
• collection always available
• site is always up-to-date (fashion trends)
• easy to order
Webshops
- Different possibilities of colours
- Easy to use
Webshops
Measure tables make it easy to order the right size
eServices
Complete package of consultancy
Examples:
• Assistance for suppliers
• Look after the payment
• A system for good stock management
• Market research
• E-partner Recruiting
Kaplan & Sawhney model
Catalog hub
Fashion market
Buyer focused – Seller focused
Price model
Cybermediary
Improve the relationship between sellers
and buyers
Ariba.com
Ariba.com
General
Seller enabled model
Spend management
• for buyers
• for suppliers
Kaplan & Sawhney
Price model
General
For enterprises
Financial support
Financial analyses
Advice for customers
Customer-oriented
Seller enabled model
Seller SiteBBB
Spend management
Spend management for buyers
Spend management for suppliers
Spend management for buyers
Software, service, assessments to
companies
3 kinds of packages
• Basic
• Professional
• Full package
Spend management for suppliers
To avoid defaulter
3 support systems
• Sourcing
• Procurement
• Financial
Spend management for suppliers
2 kinds of membership
• Basic Membership
• Premier Membership
Kaplan & Sawhney model
MRO-hub
Services to different business sectors
Horizontal marketplace
Long term relationship with customers
Price model
Production model
No price negotiations possible
Direct contact
AeroXchange.com
AeroXchange.com
General
Seller enabled model
Products
• Buyer Solution• Market research solution
• AeroAOG Recovery solution
Kaplan and Sawhney
Price model
General
Aviation industry
Developed technology
• A value for business partners
Faster + more efficient to buy/sell products
Seller enabled model
Seller SiteBBB
Products
Buyer solution
• Market research solution
• AeroAOG Recovery Solutions
Products – Buyer solutions
Market research solution
• Understand the supply dynamic
• Information surrounding seller
• Performance metrics
AeroAOG Recovery Solutions
• AOG
• Quickly locate a critical component
• Contract management and transaction system
AeroAOG Recovery Solutions
Kaplan en Sawnhey model
Exchange model
Vertical e-hub
• Aviation industry
Prices are influenced by the demand
Price model
Production model
No negotiations
No intermediary
Logifurn.nl
General
Digital marketplace
Advantages supplier
Advantages retailer
Kaplan and Sawnhey model
Price model
General
Virtual marketplace
Furniture industry
Contact between retailers and suppliers
Digital marketplace
S
S
S
DM
B
B
B
Advantages suppliers
Simple use
• Clear website
• Compare with other suppliers
Good service
• price and product information
Advantages suppliers
Low costs
• No high investments
• Easy to use
• Monthly rate
Safe
• Only accessible to supplier
• Open 24/24, 7/7
Advantages retailers
Order quick and faultless
Most recent catalogues available
Less paper and handwork
Advantages retailers
Cost economized
• Monthly rate
• No high investments
Safe and reliable
• Log in = only access for retailer
Kaplan en Sawnhey
Catalog hub
• Industry related
• Buyer and seller focused
Price model
Cybermediary
• Intermediary
• Price comparison
Do’s and Don’ts in e-commerce
6 pages you should have
6 common mistakes
Do’s in e-commerce
About us
• Who you are
• Company info
• Build confidence
Louise Ursula Madeleine Petronella
Gerardus Zulma Gustaaf Marta
Meet the team
1
About us
FashionUnited
Ariba AeroXchange
Logifurn
YES YES YES NO
Contact us
• Telephone number
• Cell phone number
• Address
• When are you available
Do’s in e-commerce 2
Contact us
FashionUnited
Ariba AeroXchange
Logifurn
YES YES YES YES
Site map
• Overview
• 2 clicks
• Search engines
Do’s in e-commerce 3
Site map
FashionUnited
Ariba AeroXchange
Logifurn
YES YES NO NO
Why buy from us
• Reasons
• What makes you different
• Influence the buyer
Do’s in e-commerce 4
Why buy from us
FashionUnited
Ariba AeroXchange
Logifurn
No YES YES YES
Legal information
• Terms of condition
• Legacy policy
Do’s in e-commerce 5
Legal information
FashionUnited
Ariba AeroXchange
Logifurn
NO YES YES NO
Testimonials
• Give a certain prove
• Trust
• Picture themselves in a similar situation
Do’s in e-commerce 6
Testimonials
FashionUnited
Ariba AeroXchange
Logifurn
NO YES YES NO
Don'ts of e-commerce
Bad lay-out
Unique page for every product or service
Hard to find information
To much animation
Bad lay-out
First impression is crucial
NoNoNoYesIs wrong on this site
LogifurnAeroXchangeAribaFashionUnited
Lay-out
1
Unique page for every product
The site must be clarifying
Unique page
FashionUnited
Ariba Aeroxchange
Logifurn
Wrong on this site
Yes No No Yes
2
Hard to find information
It has to be easy to use
Hard to find information
FashionUnited
Ariba Aeroxchange
Logifurn
Wrong on this site
No No No No
3
To much animation
To much animation
FashionUnited
Ariba Aeroxchange
Logifurn
Wrong on this site
No No No No
4
Comparison sites
Lay-out
Contents
Comparison of the lay-out
Lay-out
FashionUnited.com - Not attractive- Clear overview
Ariba.com - No clear overview- A lot of colour
Aeroxchange.com - Inviting home page- Clear overview
Logifurn.nl - Simple structure- Clear overview
Comparison of the content
Content
FashionUnited.com - Up to date- In three languages- examples
Ariba.com - Hard to understand- A lot of repetitions
Aeroxchange.com - Clear information- A lot of examples
Logifurn.nl - Not much information- A clear overview
Conclusion
FashionUnited.com and Logifurn.nl
• Catalogue hubs
• Clear overview
• Easy to use
Ariba.com
• The most difficult one
• Hard to understand
Aeroxchange.com
• Appealing design
• Good impression
Thank you for your attention !