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the small screen field service
mi∞
MI8 SOLUTIONS
АЛЕКСАНДР ГОЛОВКИН
MOLNIA APP — FOR PROMOTERS AND MERCHANDISERS
JOBOFON APP FOR CROWDSOURCE AND
PROFESSIONAL AUDITORS WEB BASED REPORTING
+ +
MI8 FIRST YEAR RESULTS
February 14 May 14 July 14 September 14 November 14 January 15
Jobofon prototype and
pilot
Molnia prototype and
pilot
Several new contracts on audits in OFF-‐TRADE channel
ON-‐TRADE channel audit — the first
experience
Petshop consultants mystery shopper survey — the first
experience
Crowdsourced mystery shopper for the Bank — the first experience
Distributors’ service level survey — the first
experience
Molina is used to monitor 500 promoters
across Russia
Molina is used to monitor 180
merchandisers across Russia
Jobofon is used to monitor 300
hypermarkets weekly across Russia
FIVE CASE-‐STUDIES ON OUR WORK IN 2014
CASE
№1
PREMIUM ALCOHOL BEVERAGE
LEADING ALCOHOL BEVERAGE GROUP
300 HYPERMARKETS WEEKLY
TO MONITOR PROMO INVESTMENT AND ON SHELF AVAILABILITY
THE CUSTOMER
WHERE
OBJECTIVE
«…We doubt that your auditors (regular customers) will be capable of doing our audigng task. We train our staff on it for several days…»
ONE: ONLINE TRAINING AND OBLIGATORY TEST TASK
EXAMPLE — CHECKING IF THE INPUT DATA
FITS THE CERTAIN GATE
IF NOT -‐ USER IS REQUIRED TO
MAKE A PHOTO PROOF
REDUCES NUMBER OF INPUT ERRORS
UNCOVERS USEFUL FACTS
SUCH AS COMPETITORS PRICE PROMO AND WRONG SHELF PRICING
TWO: INPUT ERRORS DETECTION
THREE: MODERATION OF EVERY REPORT
ONLY 100% REPORTS ARE BEING PAID
THIS PREVENTS AUDITOR FROM
DOING SAME MISTAKES AGAIN
AUDITO
RS
SUBCONTRACTORS
AGENCY
2 WEEKS
AUDITORS
-‐ create tasks -‐ educate online -‐ quality control -‐ payment
JOBOFON
MINUTES
DATA COLLECTION -‐
REPORT GENERATION
WITH JOBOFON YOU CAN MEASURE PERFORMANCE ON THE GO
AND IMPROVE IMMEDIATELY
2||
||TRADITIONAL APPROACH
JOBOFON DATA
INTEGRATES WITH YOU BI / CRM
TO INTEGRATE CONVENTIONAL AUDIT DATA
YOU’LL NEED MANUAL INPUT
what did the customer say: «Mi8 have proven — they are capable to
execute out tasks successfully. We are happy with data quality and with the speed of work. Our company is now audi@ng 300 hypermarkets weekly
across Russia with mi8»
Na@onal Key Account Director
PETFOOD
CASE
№2
PETFOOD MARKET LEADER
TRADITIONAL TRADE
AUDIT THE MERCHANDISING STANDARDS EXECUTION
THE CUSTOMER
WHERE
OBJECTIVE
«We need to audit tradigonal stores, somegmes only 5 stores per city, at the large number of localiges, including small towns. We also need an independent view as the results will be used for incengve purposes. Can you do that?»
JOBOFON IS THE BEST FIT
Minimum payroll is 20 000 RUR = 40 Jobofon audits a month, not enough stores to check to pay off 20 000 RUR
Is suitable for the audits where address program,
quesgonnaire and cadency is well formed
Maximizing efficiency through using best posigoned and
mogvated auditors (customers with Android devices)
Company dedicated employee Convengonal agency Jobofon
OUR COVERAGE — EVERY ANDROID USER
CITIES 1 000 000 +
15 / 15 21 / 21
CITIES 500 000 + LOCALITIES < 500 000
100 / 1070
what did the customer say: «Mi8 actually exceeded our expecta@ons
by providing effec@ve coverage even in the small towns. Quite happy with the pilot, we
are looking forward to coopera@ng with mi8 in 2015.
Business Development Director
JOBOFON AS A SERVICE FOR THE BTL AGENCY
case
№3
NATIONAL BTL AGENCY
COLLECT FIELD DATA ON PRICING, PROMO, ADDITIONAL PURCHASE POINTS, ON SHELF AVAILABILITY, MERCHANDISING STANDARDS
THE CUSTOMER
OBJECTIVE
AGENCY USED JOBOFON TO RUN THEIR AUDITING PROJECTSUBJECT
MAT
URITY
FLEXIBILITY
INT
IN-‐H
mi8
REQUIRES STABLE 3G COVERAGE
$/€ PRICING
ILLUSION TO CREATE A SERVICE FOR 300 000 RUR INVESTMENT
MANY HIDDEN COSTS SUCH ASBUG FIXING
KEEPING UP-‐TO-‐DATE SERVER SIDE
WEB DASHBOARDS
MI8 IS A UNIQUE COMBINATION OF HIGH MATURITY, LOW COST AND FLEXIBILITYINTERNATIONAL
SOLUTIONS
IN-‐HOUSE SOLUTIONS
WHEN YOU RENT MI8 SOLUTIONS
АЛЕКСАНДР ГОЛОВКИН
WEB BASED REPORTING
+ + =
YOU CAN BE SURE THAT YOUR AGENCY CUSTOMERS WILL GET RELIABLE RESULTS ON TIME
MOLNIA APP — FOR PROMOTERS AND MERCHANDISERS
JOBOFON APP FOR CROWDSOURCE AND
PROFESSIONAL AUDITORS
HOW WE PROVIDE RELIABLE RESULTS
TIME AND GPS TRACKING
DATA DEVIATION ANALYSIS (AVAILABLE ON 1.03.15)
REALTIME WEB BASED MODERATION
HOW WE PROVIDE RESULTS ON TIME
FIELD DATA IS AVAILABLE IN PRECONFIGURED REPORTS REALTIME
NO REPETITIVE MISTAKES DUE TO IMMEDIATE FEEDBACK TO AUDITORS
BUILT-‐IN PROJECT MANAGEMENT TOOLS
THREE WAYS TO RENT MI8 SERVICES 1. SOFTWARE ONLY 2. SOFTWARE + QUALITY ASSURANCE 3. SOFTWARE + QUALITY ASSURANCE + AUDITOR MANAGEMENT
BENEFITS • FREE ACCESS TO JOBOFON AUDITORS DATABASE • FREE SETUP • YOUR AGENCY LOGO ON REPORTING • CUSTOMIZED REPORTING
what did the customer say: «We loved working with Mi8: mobile app
is simple yet mature, we never faced neither data loss nor crashes that we
experienced before with another provider. Now launching the next wave
of audit with Mi8»
Account Director
COFFEE MACHINES
CASE
№4
COLLECT SALES LEAD ON POTENTIAL CLIENTS
100 + NEW CLIENTS’ LEADS EVERY MONTH
WHAT
OBJECTIVE
COFFEE MACHINES SERVICE COMPANY
THE CUSTOMER
«We want to hire you on bringing new sales leads so our managers can focus on working on those leads. This way we will maximize our sales»
TO GET A NEW LEAD IS A DIFFICULT TASK NOT EVERY PERSON WILL BE CAPABLE OF DOING. ONE NEEDS TO CONVINCE SECURITY, SET THE CONTACT WITH THE CLIENT AND ONLY THEN FILL IN THE QUESTIONNAIRE WITH REQUIRED DATA
WE SET THE DEDICATED SUPERVISOR WHO
SELECTS, TRAINS, MOTIVATES AND CONTROLS THE SPECIAL AGENTS TEAM
THE TASK IS DONE
‘‘
’’JOBOFON TEAM
what did the customer say: «Mi8 has exceeded our expecta@ons by providing 160+ sales lead a month. We will prolong our contract with Mi8 in
2015 gladly»
General Manager
MERCHANDISER REPORTING
CASE
№5
TOP-‐3 ALCO GROUP IN RUSSIA
180 MERCHANDISERS ACROSS RUSSIA
DAILY REPORTING ON PRODUCT AVAILABILITY, PRICING, SHELF-‐SHARE, EXECUTION OF PROMO
THE CUSTOMER
WHAT
OBJECTIVE
«We don't want our merchandisers and managers to waste their gme with excel and folders with tons of pictures. Our company is looking for the best solugon. Why Mi8?»
MOLNIA IS BUILD SPECIFICALLY FOR MERCHANDISERS AND PROMOTERS
BEST COST OF OWNERSHIP
ONE MONTH PILOT / TRIAL
WE SUPPLY MODERN AND COST EFFECTIVE ANDROID DEVICES
WE CAN INSTALL ON THE DEVICES THAT BELONG TO YOUR STAFF
what did the customer say: «Mi8 gave us a solu@on with the
minimum upfront investment. During the pilot project we confirmed the App func@onality as well as Mi8 reliability.
This (2015) spring we roll out the project to cover with the service all of our 180
merchandisers» Trade Marke@ng Director
IS MOLNIA A SERVICE FOR THE LARGE COMPANIES ONLY?
ИМПОРТЕР ЭЛИТНОГО АЛКОГОЛЯ
ФИНСКИЙ ПРОИЗВОДИТЕЛЬ ИЗДЕЛИЙ ИЗ БУМАГИ
MI8 PROVIDES YOU WITH ‘TURN KEY’ SOLUTION
AT THE MONTHLY COST OF ONE ADDITIONAL MERCHANDISER
НАШИ КЛИЕНТЫ
=
MI8 PROVIDES YOU WITH ‘TURN KEY’ SOLUTION
AT THE MONTHLY COST OF ONE ADDITIONAL MERCHANDISER
=
YOUR COMPANY
CASE
№6
LETS GET STARTED!
