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Presentation: Target

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Devil’s Advocate Group to combat Group think

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Group Think• The smartest people in the field work for us

Counter View• Not all the smart people work for us

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Group Think• To profit from R&D, we must discover it

Counter View• Value in developing & commercializing

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Group Think• Control our intellectual property (IP) so our

competitors don’t profit from our ideas

Counter View• Buy others’ IP whenever it advances

our business model

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Group Think• Do what we do best and outsource the rest

Counter View• Create culture of innovation in the

team by exposing them to possibilities

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Group Think• Test and validate for your company

Counter View• Test for your company… not

necessariliy in your company

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