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Have you ever wondered if you are charging enough for your services? Have you debated whether to charge by the hour or by project? In "Pricing EE for Success", we'll discuss the pros and cons of billing strategies, explore methods for coming up with an appropriate rate, talk about how to increase your prices without alienating your clients, and much more.
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Pricing EE for Success
Ryan Battles
Ryan Battles
• Owner of Jovia Web Studio
• Cofounded Director-ee(EE Community Site & Job Board)
• Cofounded Harpoon (Financial Planning App for Freelancers)
Questions Answered
• How do others price their services?
• How much should I be charging?
• How do I raise my rates?
Takeaways
• How to position yourself for success
• How others are pricing their services
• The average income of an EE developer
• How your prices affect how clients see you
Imagination Time
• Design a website
• Marked up Responsively
• E-commerce
• Blog
• Control Panel for Multiple Authors
• Landing Page Tool
• Responsive Image Gallery
• Image Editing Tools
• Progressive Image Loading
• Tie in a CDN
• Tie in Dropbox
• Social Network Sharing
• Auto-Tweets
• Facebook Page Integration
• Google Analytics Setup
• Disqus Commenting Engine
• Google Maps
• Form Builder that submits to Google Docs or Mailchimp
• Password-protected site areas
8/mo
$
The key to success is to form
A Business Partnership
Pricing Strategies
• Flat Project Fee
• Flat Value Fee
• Hourly × Total Hours
• Hourly × Range of Hours
Flat Fee
Total Hours
Range of Hours
Combo 2%
34%
19%
45%
Pricing Strategies for ExpressionEngine Builds
A survey of 100 #eecms followers on Twitter
What About Addons?
Don't mention them
Mention & absorb cost
Mention & itemize cost
Client purchase directly 18%
34%
29%
43%
How do you pass on the cost for Addons?
A survey of 100 #eecms followers on Twitter
Client purchase directly
Keep in my name
Transfer license
Other 3%
22%
67%
24%
How do you handle Add-on license purchases?
A survey of 100 #eecms followers on Twitter
Client purchase directly
Keep in my name
Transfer license
Other 2%
28%
63%
29%
How do you handle ExpressionEngine license purchases?
A survey of 100 #eecms followers on Twitter
What is the climate of charging for EE services?
$0 - $24K $50K - $74K $100K - $124K $150K - $174K $200K +
A survey of 100 #eecms followers on Twitter
Personal Annual Income
Story
Raising Rates
Recurring Income
Run your businesslike a business.
Thank You!
ryanbattles.com/pricing-ee
@harpoonapp
