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1
Prepped By :- Pritesh Radadiya
2
DECLARATION
I, the undersigned PRITESH RADADIYA a student of
T.Y.B.B.A. hereby declare that the project work presented in this
report is my own and has been carried out under the supervision of
PROF. JATIN SHETH of VIVEKANAND COLLAGE
RAJKOT
Date :
Place : Rajkot . .
. (PRITESH RADADIYA)
3
PREFACE
Industrial growth is the measure of the health of any economy.
The technological development backed by globalization has helped
India to make a mark in the industrial world.
The growth in the economy generates a demand for skilled
managers. Management is a science as well as an art. The theoretical
knowledge gained in the classroom is not complete without having
practical exposure. Thus practical study forms and important part of
the BBA course. The BBA course has an edge over other courses
due to the emphasis laid on practical training and the reports made
therefrom. The students go for industrial visits and make reports on
them. Moreover the students have to make a report on a product
which will help them to know how a unit is being set up. This
actually helps them to know how the theories they learn are actually
implemented in the working premises.
The product that I have selected for my product project report
is Vrushti Mineral Water based under the category of ‘VRUSHTI
MINARAL WATER’ This product project report has helped me
learn how a unit is set up.
Date :
Place : Rajkot (PRITESH RADADIYA)
4
ACKNOWLEDGEMENT
I feel a great sense of pride and pleasure in presenting my first
product project report to the Saurashtra University as a student of
T.Y.B.B.A. on ‘VRUSHTI MINARAL WATER.
I convey my heartiest gratitude to Prof. Jatin Sheth without
whom this task would not have been so easy. Also, I am thankful
to. who gave me valuable advices and required knowledge for my
report. Also, I would like to thank.
I thank PROF. JATIN SHETH who guided me in making
the report and giving me motivation.
I thank all those who have helped me directly or indirectly in
the successful completion of this project.
Date :
Place: Rajkot (PRITESH RADADIYA)
5
INDEX
Sr.
No. Particulars
01 Acknowledgement
02 Introduction of S.S.I
03 Project at a glance
04 Implementation Scheduled
05 Promoters Bio- Data
06 Justification Of Location
07 Product Details
08 Market Potential
09 Marketing Strategies
10 Manufacturing Process
11 Types of Machinery
12 Production Capacity shedual
13 Financial Details
14 Total Fixed Assets
15 Cost of Production
16 Staff & Labour
17 Other Expenses & Utilities
18 Repair & Maintenance
19 Annual Cost of Production
20 Sales Forecast
21 Break Even Point
22 Ratio Analysis
23 Balance sheet 1
24 Balance sheet 2
25 Balance sheet 3
26 Risk Factors
27 Future Plan
6
INTRODUCTION TO S.S.I.
The Small Scale Industrial Sector has emerged as a dynamic
and vibrant sector of the economy during the eighties. At the end
of the Seventh Plan period, it accounted for nearly 35 percent of the
gross value of output in the manufacturing sector and over 40
percent of the total exports from the country. It also provided
employment opportunities to around 12 million people.
The primary objective of the Small Scale Industrial Policy during
the nineties would be to impart more vitality and growth-impetus
to the sector to enable it to contribute its mite fully to the economy,
particularly in terms of growth of output, employment and exports.
The sector has been substantially deli censed. Further efforts would
be made to deregulate and debureaucratise the sector with a view
to remove all fetters on its growth potential, reposing greater faith
in small and young entrepreneurs.
All statutes, regulations and procedures would be reviewed
and modified, wherever necessary, to ensure that their operations
do not militate against the interests of the small and village
enterprises.
7
PROJECT AT A GLANCE
Name of the unit : Vrushti Mineral Water
Address : Vrushti Mineral Water
Plot No. E - 300,
Lodhika G.I.D.C.,
Matoda – Rajkot
(GUJARAT)
Mo. : 0281-2111111
Name of proprietor : Pritesh Radadiya
Name of the product : Mineral Water
Size of the unit : Small Scale Industry
S.S.I. Reg. No. : {applied for}
Cost of the Project : 80,00,000/- Rs.
Source of finance : 50 : 50
50 % owned capital
50 % borrowed capital
8
IMPLEMENTATION SCHEDULE
The major activities in the implementation of the project
have been listed here. Project implementation will take a period of
8 months. From of date of approval of the scheme, breakup of the
activities and relative time of each activity is shown below :
Particulars Months
Preparation of project 1.0
Selection of site 1.0
Registration of S.S.I. 1.5
Availability of finance 1.5
Selection of machines 1.5
Procuring of machines 1.0
Recruitment of labour 0.5
The company will start its actual production from the 9th
month after all the prime activities are completed.
9
Promoter`s Bio -data
Name : Pritesh Radadiya
Age : 21 years
Address (R.) : “SHIVALAY”,
YOGI NAGAR SOCIETY,
150 FEET RAIYA RING ROAD,
RAJKOT - 360 005,
(GUJARAT)
INDIA.
Academic qualification : M.B.A. (Marketing)
Role in the unit : The owner of the unit and
Responsible for all the
Activities.
Financial contribution : 50 % of the project fund.
10
Promoters 2
Name : Pratik Rathod
Age : 21 years
Address (R.) : “SHIVALAY”,
BHAGIRATH SOCIETY,
SANT KABIR MAIN ROAD,
RAJKOT – 360 002
(GUJARAT)
INDIA.
Academic
Qualification : M.B.A. (Finance)
Role in the unit : The owner of the unit and
responsible for all the
activities.
Financial contribution : 50 % of the project fund.
11
JUSTIFICATION OF LOCATION
Location reveals the area where the plant will operate to
manufacture proposed goods & articles. Every entrepreneur, before
starting unit must give due attention to the suitable location of
business. One should locate the unit at the place where
infrastructural & other facilities are available.
We are going to setup our unit at G.I.D.C. Matoda as the
following facilities are available.
A) Raw Material: -
The basic component for manufacturing firm is raw
material. As in our case raw material comes from outside the
city that is Gondal. So, it is convenient to locate the firm at
Shapar so that raw material is available cheaply & easily.
B) Transportation: -
Here transportation facilities are available cheaply &
easily so that there is convenience in getting raw material
from outside to the production place & also from production
place to the other area to sell.
12
C) Labour: -
The area in which our firm will be located is an
industrial area, so that labour is adequately available.
D) Water & Power Supply: -
There no such problem of power cuts or shortage of
water in this place
13
Product Details
14
Product Details
Water is a basic necessity of life, something without which
we can’t exist. Unfortunately, most of the water which reaches our
home and establishment for drinking is full of bacteria and without
Vrushti Filtering.
The Vrushti Mineral Water will be available in the market to the
customers in pouches, bottles and jars. It passes through three different
filters then it reaches for packing.
Per jar Rs.30
Per Bottle Rs. 15
The production capacity of this Mineral Water Plant is 1,00,000
Liters per Month.
15
Market Potential
Water is common denomination for every living thing on the
earth. Various impurities such as bacteria’s, organics, metals mineral
salts and gases are present in water which is naturally available but we
cannot see by eyes but once we look at microscopic lenses picture, We
shall come to know about them. These impurities cause various diseases
in our body and i.e. why we step into to introduction of a Vrushti water.
Purifying system which produces healthy water at nominal cost and
reaches to our day to day use. Especially for drinking water purpose.
Summer is a period of holidays during which the demand or
requirement of Vrushti mineral water increases because most of the
people are going for picnic.At that time, for the purpose of drinkable
water on picnic places , most of the people uses pouches as well as
bottles of Vrushti mineral water .Gujarat is one of the most important
place for picnic, during summer, rush of the people increase in Gujarat,
so at that time, the problem of drinkable water is great and mineral water
industry plays an important role to lessen this problem. And also.
Summer is a season of marriages. Hence, in marriages also, demand or
requirement of Vrushti mineral water is more.
By seeing the potentiality and demand of Vrushti mineral water,
the product will 100% enjoy great acceptance of customers in present
as well as in future.so, thereis a huge potential in mineral water industry.
16
Marketing Strategies
With the launch of this product, Vrushti Mineral Water enters the
market with an intention to penetrate consumers with new strategies
like:
(1) Daily Free Delivery: -
Vrushti Mineral Water gives the unique facility to its customers of daily
free delivery in offices, home, educational institute and other places
twice a day.
(2) Unique Concept: -
This concept is totally unique. The Vrushti Mineral Water uses
Bio-Grade Plastic to packing their product. So, the plastic does not
affect the water.
17
Manufacturing
Process
18
Manufacturing Process Diagram
19
Manufacturing Process
There are different steps involved in this system or process, as
under:
Water pumping from bore well.
Addition of Alum and other Chlorination dosage in raw water storage
tank.
Filtration by sand filters.
Filtration by activated carbon filters.
Filtration by micron filters.
Cosmetic pressure system.
Passing of water from no membranes.
UV systems for bacteria killing.
Final polishing filters.
Clean/treated water storage tank.
Packing of water.
20
RO Filtering
21
Types Of Machinery
22
RO Plant
23
PRODUCTION CAPACITY SCHEDULE
Production capacity : 75 % utilisation
Working days in a week : 6 days
Working days in a month : 25 days
Working days in a year : 300 days
No. of shifts per day : 1 shift
No. of working hours per shift : 8 hours
Production capacity per month : 75000 Liter
24
FINANCIAL DETAILS
A) Land and Building
Sr. No. Particulars Area Amount (Rs.)
1] Land 1500 yards
20,00,000
2] Building 2400
20,00,000
TOTAL 40,00,000
B) Other fixed assets
Sr. No. Particulars Amount
1] Delivery van 6,00,000
2] Furniture 1,00,000
3] Electrification 1,00,000
4] Preliminary expenses 70,000
5] Office equipment’s 30,000
TOTAL 9,30,000
25
C) TOTAL FIXED ASSETS
Sr. No. Particulars Amount
1] Land and building 40,00,000
2] Machineries 20,00,000
3] Other fixed assets 9,00,000
TOTAL 69,00,000
26
COST OF PRODUCTION
Raw Material
The raw material required to produce mineral water are as follow:
No. Items
Rate
(Rs./Lit.)
Monthly
Reqmt.
(Lit.)
Yearly (Rs.)
Amount
1. Raw Material 8.88 24,000 25,57,440
2. Alum 12.00 5,000 4,80,000
3. Chlorine & other
Anti effluents
15.00 6,000 10,80,000
TOTAL 43,57,440
27
Staff and Labour
No. Particulars
No. of
Persons
Rate per
day
Amt. (per
month)
Amt. (per
year)
1. Manager 1 700 19500 234000
2 Supervisor 2 300 18000 216000
3, Distributors 2 300 9000 108000
4, Unskilled Labour 10 250 7500 9,00,000
5, Driver 2 300 9000 216000
6, Peon – Cum –
watchman
2 150 4500 108000
TOTAL 17,82,000
Therefore, staff salary for three months will be:
28
OTHER EXPENSES AND UTILITIES
A) Other administrative expenses
Sr.
No. Particulars
1 month
Amt. (Rs.)
6 months
Amt. (Rs.)
1 year
Amt. (Rs.)
1] Telephone 5,000 30,000 60,000
2] Postage & Stamp 2,000 12,000 24,000
3] Advertisement 10,000 60,000 1,20,000
4] Transportation 10,000 60,000 1,20,000
5] Insurance 5,000 15,000 60,000
6] Miscellaneous
exp.
7,000 42,000 84,000
7] Packing charges 70,000 4,20,000 8,40,000
TOTAL 1,09,000 22,19,000 22,8000
B) Utility
Sr. No.
Particulars 1 month
Amt. (Rs.) 6 months Amt. (Rs.)
1 year Amt. (Rs.)
1] Electricity 10,000 60,000 1,20,0000
2] Water 1,000 6,000 12,000
3] TOTAL 62,500 1,72,000 1,32,000
29
Repairs and maintenance
TOTAL WORKING CAPITAL
Sr. No.
Particulars Value (Rs.)
Rate Amt. (Rs.) (per
month)
Amt. (Rs.) (per annum)
1] Machineries 20,00,000 2 % 40,000 4,80,000
2] Other fixed
assets
9,30,000 1 % 9,300 1,11,600
TOTAL 81,000 5,91,600
Sr. No. Particulars Monthly
(Rs.)
Yearly
(Rs.)
i) Raw materials 3,63,120 43,57,440
ii) Staff and labour 2,01,00 17,82,000
iii) Other expenses &
utilities
41,000 4,92,000
TOTAL 424220 66,31,440
30
TOTAL PROJECT FUND
Sr. No. Particulars Amount ( Rs. )
1] Total fixed assets 13,68,560
2] Total working capital 66,31,440
TOTAL 75,61,440
SOURCES OF FINANCE
Sr. No. Particulars Percentage Amount
( Rs. )
1] Owned Capital
50 % 40,00,000
2] Borrowed Capital
50 % 40,00,000
TOTAL 75,61,440
31
INTEREST ON CAPITAL
Sr. No. Details Loan
Amount Interest
Rate Interest
(per annum)
1] S.I.D.B.I. 40,00,000 08 % 3,20,000
2] Owned
Capital
40,00,000
0 12 % 4,80,000
TOTAL 8,00,000
DEPRECIATION
Sr. No. Particulars Value Rate Amount ( Rs. )
1] Building 20,00,000 10 % 2,00,000
2] Machineries 20,00,000 15 % 3,00,000
3] Other fixed
assets 9,30,000 15 % 1,86,000
TOTAL 6,86,000
32
ANNUAL COST OF PRODUCTION
Sr. No. Particulars Amount
( Rs. )
1] Raw materials 43,57,440
3] Depreciation 6,86,000
4] Interest on capital 8,00,000
5] Staff 17,82,000
TOTAL 76,25,440
33
SALES FORECAST
Year Units
( per annum ) Rate
( Std. price ) Amount ( Rs. )
1st 10,000 20.00 24,00,000
2nd 12,000 25.00 36,00,000
3rd 15,000 30.00 45,00,000
34
FIXED AND VARIABLE COST SCHEDULE
Schedule for Fixed Cost
Sr. No. Particulars Amount
1] Depreciation 6,86,000
4] Interest on capital 8,00,000
5] Preliminary expenses 70,000
6] Administrative expenses 2,28,000
7] Labour(60%) 10,69,200
TOTAL 28,53,200
Fixed cost per Ltr. :
= Total fixed cost / No. of units
= 28,53,200 / 1,80,000
= 15.86 /- Rs.
35
Schedule for variable cost
Sr. No. Particulars Amount
1] Raw material 43,57,440
2] Packing and Packaging 8,40,000
3] Utilities 1,32,000
4] Salary (17,82,000*40%) 7,52,800
5] Other administration 2,28,000
TOTAL 63,10,240
Variable cost per unit = Total variable cost
No of units
= 63,10,240
1,80,000
= Rs 35.60 unit
(C) Total cost per unit:
Total cost per unit = Fixed cost/unit + variable cost/unit
= 23.77 + 52.60
= Rs 76/ unit
36
BREAK EVEN ANALYSIS
(a) Contribution = Sales price/unit – Variable cost/unit
= 76-51
= 25/ unit
(b) BEP (In unit) = Fixed cost
Contribution / unit
= 7,31,963
37.12
= 1,14,128 units
(c) BEP (In Rs) = BEP (units) x selling price
= 1,14,128 x 30
= Rs 34,23,840
(d) BEP (In %) = Fixed cost x utilized capacity
Contribution
= 7, 31,963 x 60
(49, 68,000-40, 77,000)
= 7, 31,963 x 60
8, 91,000
= 49.29 %
37
AVERAGE COST OF CAPITAL
SR NO CAPITAL RATE INTEREST
1 Own capital :
40,00,000
12% 4,80,000
2 Borrowed capital
:40,00,000
9% 3,60,000
Total 8,40,000
Average cost of capital = Total interest x 100
Total capital
= 8,40,000 x 100
75,61,440
= 11.10 %
38
RATE OF RETURN ON CAPITAL EMPLOYED
( i ) R.O.I. :
= EBIT * 100
Project Cost
= 10,25,438 * 100
75,61,440
= 17.93 %
( iii )Cost Of Capital :
= Total Interest * 100
Total Capital
= 8,00,000 * 100
` 75,61,440
= 10,58 %
( iv ) Fixed Assets Turnover Ratio :
= Fixed Assets * 100
Sales
= 9,30,000 * 100
55,08,000
= 25.8
39
BALANCE SHEET
(1ST YEAR)
Balance Sheet
Liabilities Amount (Rs.) Assets
Amount (Rs.)
Capital Accounts: FIXED ASSETS:
Owen capital 40,00,000 Land 20,00,000
+ Interest 4,80,000 44,80,000
Building 20,00,000
Secured Loans: -depreciation 2,00,000 18,00,000
H.D.F.C. Bank loan 40,00,000
-installment paid 3,20,000 36,80,000 Plant & Machinery 20,000,000
-depreciation 3,00,000 17,00,000
Net Profit: 18,40,000
Furniture & Fixture: 3,00,000
- Depreciation 60,000 2,40,000
Other fixed assets 9,30,000
- Depreciation 18.6000 74,4000
Accounts Receivables:
Debtors 76,000
Bank Balance:
H.D.F.C. Bank A/c 20,00,000
Cash – in - hand:
Cash Balance 14,40,000
1,00,00,000 1,00,00,000
40
BALANCE SHEET
(2nd YEAR)
Balance Sheet
Liabilities Amount (Rs.) Assets
Amount (Rs.)
Capital Accounts: FIXED ASSETS:
Owen capital 40,00,000 Land 20,00,000
+ Interest 4,80,000 44,80,000
Building 18,00,000
Secured Loans: -depreciation 2,00,000 16,00,000
H.D.F.C. Bank loan 39,20,000
-installment paid 3,13,600 36,06,400 Plant & Machinery 17,00,000
-depreciation 3,00,000 14,00,000
Net Profit: 20,00,000
Furniture & Fixture: 2,40,000
- Depreciation 60,000 1,80,000
Other fixed assets 74,4000
- Depreciation 18.6000 5,95,200
Accounts Receivables:
Debtors 91,200
Bank Balance:
H.D.F.C. Bank A/c 30,00,000
Cash – in - hand:
Cash Balance 12,20,000
1,00,86,400 1,00,86,400
41
BALANCE SHEET
(3rd YEAR)
Balance Sheet
Liabilities Amount (Rs.) Assets
Amount (Rs.)
Capital Accounts: FIXED ASSETS:
Owen capital 40,00,000 Land 20,00,000
+ Interest 4,80,000 44,80,000
Building 16,00,000
Secured Loans: -depreciation 2,00,000 14,00,000
H.D.F.C. Bank loan 38,40,000
-installment paid 3,07,200 35,32,800 Plant & Machinery 14,00,000
-depreciation 3,00,000 11,00,000
Net Profit: 22,00,0000
Furniture & Fixture: 1,80,000
- Depreciation 60,000 1,20,000
Other fixed assets 5,95,200
- Depreciation 18.6000 4,09,200
Accounts Receivables:
Debtors 1,63,600
Bank Balance:
H.D.F.C. Bank A/c 30,00,000
Cash – in - hand:
Cash Balance 20,20,000
1,02,12,800 1,02,12,800
Risk Factors
(1) Competition: -
Existing competition from universal Raja Mineral water, Bisleri Mineral
water, Kinley & Oxyrich mineral Water etc.
(2) Seasonal Fluctuations: -
Seasonal Fluctuations during the year especially in summer
because the basic raw material is water. So, in summer there is
scarcity of water.
43
DISCLOSURE OF SIGNIFICANT ACCOUNTING
POLICIES
The basis for calculation of production capacity is considered
normally on 75 % utilization.
Written Down Value method of depreciation is adopted.
Salaries of the employees are assumed to be constant in all the three
years.
There is no closing stock and opening stock as whatever produced is
sold.
Suppliers allow us the credit of 1 week or sometimes differ on the
amount
44
FUTURE PLANS
The firm plans the following for years to come:
It may increase its production of mineral water in both Pouches and
Bottles.
The firm plans to have take big orders from Marriages, Functions and
in Parties.
To increase the production capacity and thereby employing more and
more number of workers.
To cover the large part of market share of local region within 2-3
Years.
To provide the best quality of mineral water at reasonable prices.
45
Name & Address of Machinery Suppliers
1. Hindustan Machinery Limited
Near Lal Darwaja,
Baroda
2. Doshi Equipment & Tools Limited
Plot No. 24, 25, 26,
Phase – 2,
GIDC – VATAVA,
Ahmedabad.
3. Universal System
Tagore Road,
Golden Plaza
Rajkot
46
Name & Address of Raw-Material Suppliers
1. Arena Chemicals Limited
Aji Industrial Estate,
Rajkot
2. Paramount Polythene Limited
Dhebar Road Oneway,
Near City Traffic Police,
Rajkot
3. Orra Plastic Bottle Manufacturing Company
Ashram Road,
Near Sharda School,
Ahmedabad
47
CONCLUSION
“Vrushti” have a rapid development and having a bright successful
future in the production and marketing of water.
Company has well established marketing and personnel department
and the financial condition is very strong.
A part form profit objective company has also social responsibility
objective. Company is doing much for the development of human resources
and provides various facilities to its personnel.