Proctor & gambel

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Procter & Gamble

presented by -

P.Naveen

130101ECR014

At a Glance

Company - Procter & Gamble

Type - Public

Industry - Consumer goods

Founded - Cincinnati, Ohio, United States (October31, 1837; 177 years ago))

Founders - William Procter

James Gamble

Headquarters - 1 P&G Plaza, Cincinnati, Ohio, United States

Area served - Worldwide (except Cuba)

Key people - A.G. Lafley (Chairman, President and CEO)

Products - Cleaning agents and personal care products

Number of employees - 121,000(2013)

Slogan - Touching lives, improving life

Website - pg.com

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States. Its products include pet foods, cleaning agents, and personal care products.

In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. Procter & Gamble is a member of the U.S. Global Leadership Coalition, a Washington.

About :

Founders

William Procter, a candle maker, andJames Gamble, a soap maker, emigrated from England and Ireland respectively.

Procter & Gamble Co., also known as P&G, founded by William Procter and James Gamble, both from the United Kingdom.

Alan George Lafley , the company's chairman, president and CEO, said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate".

Founders

A.G. Lafley

About Alan George lafley

A. G. Lafley describes himself a leader with high expactations and heart. And he relies heavily on managers inputs as he develops new plans.

Lafley was recently named one of Americas Best Leaders by Harwardss Kennedy School of Government & U.S. News & World Report.

Proctor & Gamble has had an amazing turn around under his direction. He believes that his companys planning and strategy will succeed if he has his workers behind him.

He says They want to feel your commitment, and of course they want to understand that the choice youve made is smart, rational, and will work.

Their father-in-law called a meeting and persuaded his son-in-laws to become business partners. On the 31st of October 1837; 177 years ago the Procter & Gamble company was created.

They began by supplying the Union Army with soap and candles.

After the invention of the electric light bulb, the demand for candles fell significantly, thus causing the newly formed P&G to cease their production. During the Civil War, the government began to order mass quantities of soap from P&G for the Soldiers usethis significantly led to P&Gs return to the market and their second chance at rising in the business world.

History

As of July 1, 2014, the company structure is categorized into four Global Business Units (GBUs) and five Selling & Market Organizations (SMOs).

GBUs

Beauty, Hair, and Personal Care

Baby, Feminine, and Family Care

Fabric and Home Care

Health and Grooming

SMOs

Asia

Europe

India, the Middle East, and Africa (IMEA)

Latin America

North America

History of P&G Logos

P&Gs purpose to touch and improve the lives of consumers, now and for generations to come, is a simple yet powerful thought that guides its sustainability initiatives in India.

From beauty and health to home and beyond, P&G's brands make every day just a little better for its consumers.

Objective:

Logo and Slogan of the Company

We Show Respect for All Individuals.

The Interests of the Company and the Individual Are Inseparable.

We Are Strategically Focused in Our Work.

Innovation Is the Cornerstone of Our Success.

We Value Personal Mastery.

We Seek to Be the Best.

We Are Externally Focused.

Principles

SWOT Analysis

Strengths

Powerful collection of well-known brands.

Massive world-wide distribution network.

Impressive and historically successful R&D efforts.

Weaknesses

Focus on high-end of the market.

Growth hard to achieve for such a large and diversified portfolio, particularly in mature product categories.

Opportunities And Threats

Opportunities

Growth of the middle class in developing markets.

Threats

Fierce competitive landscape, with well-heeled participants like DABUR AND HUL.

Often unstable economies and political structures in emerging markets.

Consumer price sensitivity, particularly in emerging markets.

Raw material cost increases.

Marketing Opportunities

Proctor and Gamble wants to cut $10 Billion in expenses

In 2010 P&G spent $2.2 million on Television advertising

While many of its advertising campaigns boost sales is it too much?

Focus on digital marketing & social media and spend more efficiently

P&Gs beauty products are highly recognizable; brand differentiation is a strength.

Product availably is great; products are sold at practically all domestic retailer chain and drug stores.

Proctor & Gamble is associated with tried and true, trusted products.

P&G Beauty in The Marketplace

Proctor & Gamble Global

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands.

With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.

Proctor & Gamble India Products

P&G is one of the largest and fastest growing consumer goods companies in India.

Established in 1964, P&G India now serves over 650 million consumers across India.

Ambi Pur

Ariel

Duracell

Gillette

Head & Shoulders

Olay

Oral-B

Pampers

Pantene

Tide

Vicks

Wella

Whisper

Its presence pans across the Beauty segment, the Household Care segment as well as the Health care segment, with trusted brands that are household names across India.

These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell.

Brands

26 of P&G's brands have more than a billion dollars in net annual sales, according to the2012 Annual ReportandP&G Corporate Newsroom.

Most of these brandsincluding Bounty, Crest and Tideare global products available on several continents.

Procter & Gamble products are available in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia and New Zealand.

Online marketing

The company has actively developed or sponsored numerousonline communities,i.e.BeingGirl.com(launched in 2000),Women.com.

As of 2000, the company had 72 "highly stylized destination sites

Product Differentation

Brand Loyality

Distribution Channel

Innovation

Pricing Strategy

Quality Of The Product

What Makes P&g Different From Others?

26

Typical Distribution of P&G Products

Manufacturers (PGHH Ltd.India)

Marketing Agents - State wise

Retailers/Wholesalers/Distributors

Chemists Shops, Provision Stores ,

Retail Outlets, Big Markets etc

Consumers

P&G's corporate campaign kicked off in April with its first ``Thank You, Mom'' TV spot.

It also has a dedicated ``Thank, You Mom''Facebookpage and app that allows people to send ``Thank you'' messages to their mothers.

P&G is sponsoring more than 150 global athletes.

P&G is sponsoring a few athletes like boxer Mary Kom and runner Kavita Raut, giving their mothers a chance to see them perform and hopefully win at London this year.

P&G expects the campaign to drive $500 million in sales.

Promotional Strategy

Thank You, Mom Campaign

Employees from most functions work together at P&G World headquarters to market 300 brands to nearly five billion consumers worldwide.

World Headquarters

The Customer Business Centers (sales offices) are located around the United States to help P&G Customer Business Development (sales) employees form strategic relationships between P&G and customers (i.e. Walmart, Target, Costco, Kroger, Dollar General, Walgreens, etc).

Customer Business Centers (CBC)

Employees across all business and technical functions work together on the innovation and execution of product initiatives.

Business and Technical Centers