Our audience feedback has helped us develop our video significantly, from the early stages of our

video when our rough cut was presented up until our final cut version. We introduced our

rough cut to family and friends in order to receive constructive criticism about what

improvements we could make, a number of comments were made such as…

‘Little variety of shots, needs something more’

‘Drags on for toolong, to improveuse more locations’

Once we had acknowledged the negative criticism we decided to shoot additional footage in a range of

locations as we were determined to produce the best possible outcome for our final cut version.

We filmed more f

ootage of the fe

male

performer a

s feedback su

ggested we didn’t

have enough variet

y of shots.

We added more of the footage from the Showroom location, as some feedback

told us we needed to include more locations.

When our video was complete we staged another viewing to the same audience, to see if they thought we had improved our work. Our audience were amazed at how far our video had progressed and stated that the

video was extremely pleasurable to watch and includes all of the conventions required to

make a successful R&B video. The audience also pointed out that our video had an

energetic feel to it through the burst of colour within one of the locations and the upbeat street dancing, this was important to us as

we wanted to create a lively atmosphere within our video.

‘Extremely pleasurableTo watch’

‘Energetic feelto the videothrough the

colours & dancing’

Also the male performer within our video proudly posted the video on a social networking site named Facebook, the video was well received and gained thirteen ‘Likes’ and over twenty comments from

varies people saying how good the video is.