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Rainer EsserCEODie ZeitGermany

DIE ZEIT: Success story and brand diversificationDr. Rainer Esser, ZEIT Verlag, September 2012

3

424

504

380

400

420

440

460

480

500

Q1/2002 Q2/2012

+19%

1,00

1,70

0,00

0,50

1,00

1,50

2003 2012/II

+70%

Circulationby 1000 of sold copies

Reachby Million readers

Sales revenueby Million EUR

Advertisingby Million EUR

Total revenueby Million EUR

DIE ZEIT constantly expands its leading position on the market

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43,0

64,7

0,0

20,0

40,0

60,0

2003 2011

29,0

52,1

0,0

20,0

40,0

60,0

2003 2011

74

151

0,0

50,0

100,0

150,0

2003 2011

+50% +80% +104%

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Key Factors of Success

1. Behaving like being in a crisis: to constantly innovate and improve

2. Winning and keeping the best and most diverse staff

3. Steadily improving layout and editorial design

4. Constantly staying in touch with young readers

5. Constantly staying in touch with advertising clients

6. Taking opportunities to invest in new businesses

7. Embracing the digital opportunities

8. Focusing on cooperation between management and editorial staff

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Factor 2: Winning and keeping the best and most diverse staff

Factor 3: Steadily improving layout and editorial design

1990 2012

8

1998

9

ZEIT For School Graduation,

and then?

ZEIT Leo ZEITGraduation SpecialFamily Travel

50 Uni Events

• ZEIT Talk• ZEIT Debates

• ZEIT Dialogues• ZEIT Forums

Luchs Book Prize

4-8 7-12 16-18 18+9-13Age:

ZEITNewsletter For

Pupils

Reading Day ZEIT CampusZEIT Guide For Studies And

Scholarships

ZEIT Junior Dictionary

School Guide

Classical Music For Children

ZEIT For Children

ZEIT Student-CAMPUS

Factor 4: Constantly staying in touch with young readers

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Factor 5: Constantly staying in touch with advertising clients

Factor 6: Taking opportunities to invest in new businesses

OnlineZEIT ONLINE

academics

e-fellows.net

Events100 ZEIT Events

ZEIT Conferences

Cooking Competition

MagazinesZEITmagazin

ZEIT Leo

ZEIT Schulführer

ZEIT Studienführer

ZEIT Campus

ZEIT Wissen

ZEIT Geschichte

ZEIT Literatur

Travel- and Culture-Supplements

WELTKUNST

MerchandisingZEIT Editionen

ZEIT Shop

ZEIT Travelling

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CorporatePublishingMagazines, Tabloids

Winning new readers and ad-clients, extending customer retention and developing new revenues

EducationZEIT Akademie

ZEIT für die Schule

ZEIT SchülerCampus

Factor 7: Embracing the digital opportunities

www.zeit.de mobil.zeit.de

Screening of emerging media markets and development of device-specific digital products

Apps

Online On the Smartphone Tablet-PC App

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Factor 8: Focusing on cooperation between management and editorial staff

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